Chicago Language Systems

1
Chicago Language Systems

• Title Meeting
• September 26, 2000
• Andrew Conference Center

2
Morning Session

• 830 am Coffee
• 900 am Introduction
• 930 am How we did in 1999
• Revenue and profits
• Best sellers
• Solid backlist titles
• 1000 Revisions
• 1200 Lunch

3
Afternoon Session

• 100 New Titles
• Competitive Analysis
• French, Spanish, Japanese core products
• New electronic ancillaries
• Acquisition candidates
• Unsolicited submissions from professors
• New titles now under contract
• Rounding out the list
• Conclusion

4
How We Did in 1999

• Revenue and Profits
• Revenues up 17
• Profits up 15
• Best Sellers
• Real-World French Interactive CD-ROM
• French for Scientists Book Cassette
• Japanese for Business Interactive CD-ROM

5
How We Did in 1999

• Solid backlist titles
• Spanish for Travelers (book only)
• English in Your Life (book and cassette)
• English Situations (Interactive CD-ROM)

6
Revisions

• English in Your Life
• Convert cassette to CD-ROM?
• Expand exercises?
• More opportunities for free practice with native
  speakers?
• Spanish for Travelers
• Add cassette?
• Add appendix on regional differences?

7
New Titles

• Competitive analysis - core products
• French
• Spanish
• Japanese

8
New Titles

• Competitive Analysis
• New electronic ancillaries
• Richer audio tracks
• Improved video displays
• More interactivity options
• Traditional book publishers initiatives

9
New Titles

• Acquisition candidates
• Unsolicited submissions from professors
• Community college profs
• 4-year angle
• Profs. Benjamin Lynn
• Prof. Rollo
• UCSD new techniques
• New language teaching methodologies

10
New Titles

• New CD-ROM titles now under contract
• French for Travelers
• Vietnamese for Travelers
• Doing Business in Vietnamese Level 2
• Conclusion