AssignmentPart 1

1
AssignmentPart 1

• A. Your firm, Bobcat Consulting Inc., is hired by
  the San Marcos Chamber of Commerce to develop a
  business plan for the economic development of San
  Marcos. You decide that you need to perform some
  primary research to obtain feedback from the
  community. Before carrying out a survey, you
  decide to conduct focus groups interviews to
  explore the attitudes, perceptions, experiences,
  and requirements of the community.
• How many focus groups will you conduct?
• What target audiences will each group include
  (e.g. students, public, etc.)? Why?
• What topics will you investigate?
• Develop a moderator guide
• (Use the funnel approach Include explicit
  directions for the moderator, ice-breakers,
  sample questions, probes, and hints to encourage
  participation refer examples in the class
  website ).

2
AssignmentPart 2

• B. Visit the website of the Council of American
  Survey Research Organizations (CASRO) at
  www.casro.org
• Click on Surveys and You on the left panel
  under Education and Events.
• Read all 12 Q A and type answers for the
  following
• Which question helped you the most?
• What did you learn from this question?
• Which questions touched upon topics covered in
  class so far?
• Both are due on 10/17/06