SUSTAINABILITY FOR MDC OFFICE INTRO GREEN ECONOMY

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SUSTAINABILITY FOR MDCOFFICE INTRO GREEN
ECONOMY

• LEADERSHIP
• COLLABORATION
• INNOVATION

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OFFICE MISSION

• Promote sustainable operations, facilities, and
  initiatives within Miami-Dade County government
• coordinate and facilitate improved government
  performance across the triple-bottom line
  economy, environment and society
• Progress facilitation resulting reworked or
  new policies and programs ? improved
  triple-bottom line performance

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GREEN SUSTAINABLEThe Brighter Shade of Green
Mainstream

• Green Building
• Green Collar Jobs
• Green Products
• Green Lifestyle
• Green Industries
• Opportunities for innovation and collaboration

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UNDERSTANDING SUSTAINABILITY

• Sustainable adjective a method of harvesting or
  using a resource so that the resource is not
  depleted or relating to a lifestyle involving
  the use of sustainable methods.
• Sustainable Development (Brundtland Commission
  1987) noun "development that meets the needs of
  the present without compromising the ability of
  future generations to meet their own needs.
• Sustainability noun Achieving continuing
  economic prosperity while enhancing the natural
  environment and providing a high quality of life
  for our community.

A PROCESS
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SUSTAINABILITY SIMPLIFIEDProcess that Enables
the Correct Linkages
Find Opportunities to Successfully Live, Work and
Play in what is the Reality
Current Paradigm
Economy
Environment
Society
Env
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THE CASE FOR SUSTAINABILITY

• Since the end of WWII, Americans have used up as
  much of the Earths mineral resources as all
  previous generations combined
• 5 of the worlds population
• 30 of the worlds resources
• 24 of the worlds emissions
• Humans are consuming the planet's resources 25
  percent faster than the earth can renew them

Slide courtesy of the UF Office of Sustainability
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THE VALUATION PROBLEM
Recent Milestone State of New Jerseys Natural
Capital Analysis
Slide adapted from the UF Office of Sustainability
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Take Make Waste vs.
Waste Food
If we are entirely dependent on the natural
environment, does it not make sense that we
should apply an ecological thought process to our
socio-economic decision making?
Closed-Loop Systems
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VISION SUSTINABILITY LEADER

• Miami-Dade County will be a livable and
  integrated urban and rural community
• where our coastal and natural areas are in
  pristine condition and enjoyed by all, visitors
  and residents alike
• where our buildings that we live and work in and
  infrastructure that provides us with our daily
  needs will be designed to enhance and restore,
  not damage the natural environment
• where companies that will drive the sustainable
  economy will establish themselves where young
  professionals will find a progressive environment
  in which they can settle and thrive
• where there will be an abundance of secure
  green collar jobs that will support a healthy
  and prosperous community
• where decisions are made today that will only
  benefit not harm future generations where
  innovation in government, the private sector and
  civil society is the norm, not the exception and
  where we will all work together across our
  diverse and rich communities to make a
  sustainable Miami-Dade County a reality.

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FIRST YEAR PRIORITIES

• Building sustainability into 5 year strategic
  plan and departmental business plans
• Climate change
• Mitigation
• Adaptation
• Green building
• Resource-efficiency
• Implementation of best practices

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50 YEARS OUT BACK TO TODAY
50 Year Comp Plan (qualitative policy-oriented)
Medium-term Plan (quantitatively assessed
annually)
Community-wide Sustainability Scorecard (annual
reporting)
Government Operational Scorecard (Active
Strategies Enterprise)
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SUSTAINABLE PERFORMANCE

• MDC Active Strategies Enterprise (ASE)
  departmental indicator reporting system
• All capital departments
• Design staff that have undergone green building
  training
• of Capital projects successfully certified as
  green
• Office of Capital Improvement
• of sustainable building policies introduced
• Building Department
• Leading Indicator value of permits issued for
  green projects
• Lagging Indicator value of permits issued for
  non-green projects

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MDC GREEN TEAM
RESOURCE CONSERVA-TION
CLIMATE CHANGE ADVISORY TASKFORCE (CCATF)
SUSTAIN-ABLE BUILDINGS COMMITTEE
CCX LIASONS FUEL-BASED CARBON EMISSIONS
FACILITIES ENERGY CONSERVA-TION LIASONS
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BUSINESS SUSTAINABILITY

• Operations / Production fossil fuels, toxic
• Supply Chain fossil fuels, labor
• Products cradle-to-cradle life-cycle design
  philosophy
• Employees green collar jobs, fostering
  innovation

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BUSINESS SUSTAINABILITY JOURNEY
5. Purpose/Passion
Values-driven
founder / CEO 4. Integrated Strategy Enhanced
business value 3. Beyond Compliance
Eco-efficiencies / PR crisis /

Regulatory threat 2. Compliance
Regulatory enforcement 1. Pre-Compliance
Bob Willard, The Business Case for Sustainability
(2007), www.sustainabilityadvantage.com
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ICEBERG COMPANY VALUE ANALOGY
1981
1998
Pollution Health
Other
OPPORTUNITIES
Balance Sheet
Water Crisis
Climate Crisis
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Ocean of Stakeholders
Pandemics
Tangibles Financials
Financials
Energy Crisis
Tangibles Financials
Erosion of Trust
Economists
Tangibles Financials
NGOs
Employees
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Global Markets
Media
RISKS
Intangibles Nonfinancials
Intangibles - Nonfinancials Brand Image -
Reputation Stakeholder Relationships
The Public
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Nonfinancials
Investors
Customers
Insurers
Banks
Intangibles - Nonfinancials
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Market Capitalization
Scientists
Competitors
Governments
Bob Willard, The Business Case for Sustainability
(2007), www.sustainabilityadvantage.com
Arthur D. Little, The Business Case for Corporate
Citizenship , 2002
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ENABLING ENVIRONMENT

• Economy
• Economic development incentives
• Green infrastructure and operations
• Land-use / zoning to cater to green industry
• local business make-up of new commercial
  tenants
• Facilitating cradle-to-cradle network in the
  region
• Business Specific
• Green Business Training Univ of Oregon
• Green Business Certification Program
• Sarasota County Green Business Partnership
• Boston Sustainable Business Leader Program
• Green Business Award Program lets find out who
  is doing what

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The Green Business Partnership (GBP) encourages
environmental stewardship and recognizes
businesses that make an extra effort to operate
in an environmentally responsible manner.
Richard's Whole Foods Sarasota Architectural
Salvage Sarasota Green Marketplace Sarasota
Memorial Hospital Shelby Financial Group, Inc.
Stantec Consulting Services, Inc. Suncoast
Defensive Driving School Used Stuff, Inc.
Venice Golf County Club V.R. Allard
Associates Ltd. Whole Foods Market
The ADP Group Aqua Plumbing and Air, Inc
Babes Ace Plumbing and Hardware Dave's Auto
Repair Dr. Michael Hughes, DDS, PA Gulf Coast
Community Foundation of Venice John and Mable
Ringling Museum of Art Kessler Consulting,
Inc. Local Coffee Tea Mercedes Medical, Inc
NM Cooling and Heating, Inc.
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SUSTAINABILITY SOLUTION MAPPING
Sustainable Tourism
Green Economy
Green Building Development
Green Education / Outreach / Marketing
Appropriate Coastal Density Mix / Average
Eco-recreation opportunities
Eco-lodge development
Coastal resilient future land-use
Energy Efficiency / Renewable Energy
Eco-lodge / resort development incentives
development
Restored Coastal Other Natural Areas
Eco-Resort improved Insurance coverage
Carbon Emissions Reductions
Increasing Energy Costs
Climate adaptation
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CULTURE CULTURAL CHANGE

• Culture The totality of socially transmitted
  behavior patterns, arts, beliefs, institutions,
  and all other products of human work and thought.
  
• - culture. Dictionary.com. The American Heritage
  Dictionary of the English Language, Fourth
  Edition. Houghton Mifflin Company, 2004.

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SEVEN BLUNDERS OF SUSTAINABILITY Doppelt (2003)

• patriarchal thinking false sense of security
  permitting dept example
• siloed approach to environmental and
  socioeconomic issues
• no clear vision of sustainability
• confusion over cause and effect
• lack of information
• insufficient mechanisms for learning
• failure to institutionalize sustainability

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PIVOTAL MOMENTS
Interested in Learning More
Concerned
Aware
Want to be part of the Solution
Degree of change
No awareness / Not concerned
Want to transform lifestyle, business, etc. to
fit into this new reality
Some event / experience that can significantly
shifts ones orientation towards a particular
issue / topic book, video/film, lecture
Slide adapted from Josie Plauts (Colorado State
Universitys Institute of the Built Environment)
presentation presented at the 2006 UF Rinker
Schools 2006 Sustainable Construction Conference
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A PIVOTAL MOMENTRAY ANDERSON CLIMBING THE
MOUNTAIN OF SUSTAINABILITY PART I
Visit www.bigpicture.tv to view this video
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RESOURCES

• Sustainability Management / Philosophy
• Leading Change Towards Sustainability (Doppelt
  2003) organizational transformation
• Cradle-to-Cradle (McDonough and Braungart 2002)
  design for sustainability in industry and society
• Mid-Course Correction (Anderson 1999) management
  of a successful sustainability transformation
• Biomimicry - Innovation Inspired by Nature
  (Benyus 1997) human design that mimics natural
  systems
• www.sustainlane.us site that allows for sharing
  of local government best practices in
  sustainability across a variety of priority areas

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RESOURCES

• Social Marketing for Sustainability
• Fostering Sustainable Behavior (McKenzie-Mohr and
  Smith 1999)
• www.cbsm.com Community Based Social Marketing
  website with shared list serve
• www.onedayvancouver.ca Vancouver city umbrella
  branded program for climate change /
  sustainability
• Green Building and Development
• www.usgbc.org information on LEED standards
• www.floridagreenbuilding.org green development,
  home and new commercial standards for Florida
• www.energy.ufl.edu UFs program for resource
  efficient communities
• http//www.law.ufl.edu/conservation/ UFs
  Conservation Law Clinic which assists communities
  in codifying policies for sustainability e.g.,
  green building ordinances

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RESOURCES

• Statewide Sustainability Efforts
• www.centurycommission.org Century Commission for
  a Sustainable Florida (legislatively mandated
  working group providing policy recommendations)
• www.sustainableflorida.org The Council for a
  Sustainable Florida works to encourage
  sustainability and the adoption of sustainable
  practices

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BRANDING OUR COLLECTIVE EFFORTS

• 7 steps to a green Upgrade of your home
• Upgrade to a greener business and certify
  through the green business certification program
• Upgrade to green and move your building plans up
  to the front of the line

take the pledge to Upgrade to a greener miami-dade
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MDC OFFICE OF SUSTAINABILITY
get your green on and move on up!

• DEVESH NIRMUL
• dnirmul_at_miamidade.gov
• www.miamidade.gov/oos