How To Use This Presentation

1
How To Use This Presentation

• You can use different parts of this presentation
  depending on your audience. The slides can be
  used according to the following table

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Solution and Light IT Up Campaign Training
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Purpose of This Course

• Show you why small and midsize businesses (SMBs)
  need an integrated network management solution.
• Teach you about Intel System Management Software
  with Microsoft System Center Essentials 2007.
• Reveal sales opportunities for you.
• Give you sales tools to successfully sell the
  solution and increase the sales of related
  products.

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Course Objectives

• After todays training, you will be able to
• Define small and midsize businesses (SMBs) and
  their challenges.
• Describe Intel System Management Software with
  Microsoft System Center Essentials 2007,
  including its components and related products.
• Explain how the solution works.
• Describe the solution benefits and how they
  address customer challenges.
• List the purchasing options for the solution.
• Explain how you benefit from selling the
  solution.
• Describe the Light IT Up campaign.
• List the sales support materials available to
  help you sell the solution.

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Course Agenda

• The Challenge Understanding SMBs and Their Needs
• The Solution Intel System Management Software
  with Microsoft System Center Essentials 2007
• The Sale Light IT Up Campaign and Sales Tools

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The Challenge

• Understanding SMBs and Their Needs

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Purpose of This Section

• Learn about the small and midsize business (SMB)
  market and your opportunity to grow sales.
• Understand SMB challenges and needs.
• Reveal sales opportunities.

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Section Objectives

• After this section you will be able to
• Identify the small business (SB) and midsize
  business (MB) market segments and understand the
  opportunities.
• Describe different types of small and midsize
  business (SMB) customers.
• Explain SMB challenges, pain points, and needs.
• Realize the selling opportunities you have to
  meet these needs.

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Small Business (SB) and Midsize Business (MB)
Segmentation
Small Business
Midsize Business Segmentation

• Small Office
• 1-9 employees
• Non-residential business
• Small Business
• 10-99 employees
• 1-10 PCs
• Uses technology for parity with other SBs

• Medium Business
• 100-999 employees
• gt25 PCs
• 10-100M in revenue
• Uses technology for strategic advantage

• Midsize Business
• 1,000-5,000 employees
• gt50 PCs
• 50M-1B in revenue

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Small Business (SB) Profile

• 10-99 employees
• Number of employees may vary by country for
  example, China is labor-intensive, with limited
  technology
• Other SMBs are the primary influencers value
  added resellers (VARs) are also influential
• Local associations
• Family/friends
• No brand loyalty

• Fairly basic bundle solution needs print file,
  Web, run more applications
• Dont buy applications and OS separately depend
  on VAR to buy and deploy
• Price-sensitive
• Not typically IT-sophisticated
• Not ready to get rid of custom applications
  and/or distributed trust operating system (DTOS)
• Reactive purchase vs. planned purchase

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Small Business (SB) Purchase Criteria

• The solution is already proven and is used
  successfully by their peers
• The solution doesnt require changing current
  processes or a lot of training
• NEED complete solution
• System, OS, and applications to meet their
  business function
• Both horizontal and vertical applications
• Service and support

• Will buy only what they need cannot be sold on
  extra technology features
• Want same architecture for client and server
• Sensitive to high prices
• Availability of financing options

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Medium Business (MB) Profile

• 100-500 employees
• Number of employees may vary by country for
  example, China is labor-intensive, with limited
  technology
• Will often research IT buy before consulting
  with
• Peers
• Local associations
• Web
• Tradeshows

• Purchase triggers
• More planned than SBs
• Growth
• Collaboration
• Reduce costs, increase productivity
• Price-sensitive to a point
• Typically IT-sophisticated

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Medium Business (MB) Purchase Criteria

• Solution doesnt require changes to current
  processes or a lot of training
• The solution is complete
• System, OS, and applications combine to meet
  their business function
• Both horizontal and vertical applications
• Service and support
• Server manageability, 24x7 capability
• Same architecture end-to-end client, mobile,
  server

• Will buy only what they need cannot be sold on
  extra technology features but will consider
  specific technology features for growth, for
  example, 64-bit
• Price-sensitive to a point looking for
  technology and applications to improve
  productivity and reduce costs/resources

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SMB ChallengesBusiness vs. Technology

• Business decision makers are concerned about
  increasing profitability, while IT is concerned
  with
• Growing employees technical skills
• Aligning IT with business goals and objectives
• Meeting governance and compliance regulations
• Reducing costs while growing capabilities

• To help organizations achieve business goals, IT
  departments must support
• A mobile workforce
• Dynamic resources
• Real-time information availability
• Modular investments, such as line-of-business
  (LOB) applications

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SMB IT Challenge 1Complexity

• Deploying patches, OSs, and applications are
  major undertakings.
• Employees may be distracted during peak working
  times.
• Tracking hardware and software assets is a
  time-consuming process.
• IT staff must visit the physical locations of PCs
  and servers to perform tasks.
• Many of the current network maintenance solutions
  are difficult to install and require a lot of
  customization.

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SMB IT Challenge 2Security

• Its difficult to manage and deploy patch
  versions.
• Without the latest updates, Microsoft Windows
  PCs and servers are vulnerable to attack.
• When an attack does occur, its difficult to
  identify the source of the problem and protect
  the rest of the network.
• IT staff is reactive vs. proactive to problems.

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SMB IT Challenge 3Management

• IT staff needs to physically go to the machines
  to perform tasks.
• Maintaining mobile workforce machines can be
  challenging.
• Asset tracking is difficult.
• Having machines constantly running is not
  energy-efficient.

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What does this mean for you?

• Lots of selling opportunities!!
• The SMB market is ripe for growth70 percent of
  SMBs dont have an IT management product.
• Many SMBs are upgrading to Microsoft Windows
  Vista Business or Microsoft Office 2007they
  need a solution to help them achieve this.
• SMBs need to manage their entire business
  computing environment.
• This is the opportunity to boost sales by selling
  a complete cross-platform solution to help meet
  their needs.
• Sell a product from two trusted brandsIntel and
  Microsoft.

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Learning Objectives Review

• After reviewing this section, you can now
• Identify small business (SB) and midsize business
  (MB) market segments and understand the selling
  opportunities.
• Describe the different types of small and midsize
  business (SMB) customer types.
• Explain SMB challenges, pain points, and needs.
• Realize the selling opportunities you have to
  meet these needs.

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QA
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The Solution

• Intel System Management Software with Microsoft
  System Center Essentials 2007

22
Purpose of This Section

• Introduce you to Intel System Management
  Software with Microsoft System Center
  Essentials 2007.
• Describe the individual components and how they
  work together to meet the unique needs of small
  and midsize businesses (SMBs).

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Section Objectives

• After reviewing this section, you will be able
  to
• Describe the solution and how it works.
• Explain the different solution components and how
  they work together.
• Demonstrate how the solution works with other
  Intel and Microsoft products to help small and
  midsize businesses (SMBs) manage their entire
  network.
• Describe the ways that SMBs can purchase the
  product.
• Learn about the challenges faced by SMBs today
  and how the solution can help meet those
  challenges.

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What is Intel System Management Software with
Microsoft System Center Essentials 2007?

• A comprehensive set of network administration
  applications and technologies that allow small
  and midsize businesses (SMBs) to manage systems
  and networks from a single interface

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How does Intel System Management Software with
Microsoft System Center Essentials 2007 work?

• Takes advantage of network management
  functionality available in other products
• Allows small and midsize businesses (SMBs) to see
  and manage the whole network within one console
• Built-in intelligence helps track software and
  hardware, monitor system data, and simplify
  complex tasks
• Allows SMBs to remotely monitor PCs and issue
  automatic alerts

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Components of Intel System Management Software

• Microsoft System Center Essentials 2007
• Intel Management Packs
• Intel Server Management Pack for Microsoft
  Windows
• Intel Active Management Technology Management
  Pack
• Intel Modular Server Management Pack
• Other Management Tools
• Intel Command Line Interface for Microsoft
  Windows
• Intel SNMP Subagent
• Intel One-Boot Flash Update Utility for
  Microsoft Windows and Linux

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What is Microsoft System Center Essentials 2007?

• A proactive and unified management solution that
  enables small and midsize businesses (SMBs) to
  more efficiently secure, update, monitor, and
  troubleshoot their IT environments

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Microsoft System Center Essentials
2007Features and Benefits

• One easy-to-use console increases productivity
  and lowers cost by performing tasks for the whole
  network.1
• Proactive management and self-healing reduce
  network downtime.
• Automated hardware and software inventories
  enable efficient IT asset planning and management.

• Automated updates, alerts, and reports lower
  risks, keep the IT environment more secure, and
  provide daily health reports and checklists.
• Wizards and templates save time and simplify IT
  tasks and monitoring.
• Online training videos and help accelerate
  implementation.

1 Requires upgrade to Small Network Edition or
Standard Edition
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Microsoft System Center Essentials 2007Node
Availability
1 Works on Microsoft Windows Server 2008,
Microsoft Windows Server 2003 R2 with SP2, and
Microsoft Windows Small Business Server 2003 R2
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Microsoft System Center Essentials 2007Single
Server Edition

• Provides stand-alone system management for one
  server.
• Easy-to-use interface automatically monitors
  software and hardware components and alerts
  users to critical issues.
• Keeps the server up to date and compliant with
  built-in, automatic Microsoft product patch and
  update delivery.
• Is available only on select Intel Xeon
  processor-based server boards and integrated
  systems, at no additional cost.
• Works with network management functionalities
  found in Microsoft Windows Servers.

1 Works on Microsoft Windows Server 2008,
Microsoft Windows Server 2003 R2 with SP2, and
Microsoft Windows Small Business Server 2003 R2
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Microsoft System Center Essentials 2007Small
Network Edition

• Provides system management for up to 4 servers
  and 15 clients (selected by user).
• Provides extensible design with management pack
  plug-ins that extend capabilities of console
  Small Network Edition, Intel Active Management
  Technology, VMware, and Linux support
  available.
• Is available only Intel Xeon processor-based
  server boards and integrated systems originally
  shipped with Single Server Editionnot for
  Microsoft Evaluation copy.
• Works with network management functionalities
  found in
• Microsoft Windows Server,
• Microsoft Windows Vista Business, and
• PCs with Intel Core 2 processor with vPro
  technology and Intel Centrino with vPro
  technology.

1 Works on Microsoft Windows Server 2008,
Microsoft Windows Server 2003 R2 with SP2, and
Microsoft Windows Small Business Server 2003 R2
1 Works on Microsoft Windows Server 2008,
Microsoft Windows Server 2003 R2 with SP2, and
Microsoft Windows Small Business Server 2003 R2
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Microsoft System Center Essentials
2007Standard Edition

• Supports 10 servers and 50 clients. Scales to 30
  servers and 500 clients.
• Is available only for select Intel Xeon
  processor-based server boards and integrated
  systems originally shipped with Single Server
  Editionnot for Microsoft Evaluation copy.
• Takes advantage of network management
  functionalities found in
• Microsoft Windows Server,
• Microsoft Windows Vista Business
• Intel Xeon processor-based server boards and
  integrated systems, and
• PCs with Intel Core 2 processor with vPro
  technology and Intel Centrino with vPro
  technology.

1 Works on Microsoft Windows Server 2008,
Microsoft Windows Server 2003 R2 with SP2, and
Microsoft Windows Small Business Server 2003 R2
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What are Intel Management Packs?

• Work with Microsoft System Center Essentials
  2007 to take advantage of the unique built-in
  manageability benefits of Intel Xeon
  processor-based server boards and integrated
  systems and PCs with Intel Core2 Processor with
  vPro Technology and Intel Centrino with vPro
  Technology processors

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Intel Management PacksIntel Server Management
Pack for Microsoft Windows

• Discovers and manages Intel server nodes in
  Microsoft System Center Essentials 2007 and
  Microsoft System Center Operations Manager 2007
• Intel Server Management Console views sensor
  readings, hardware inventory, system event log,
  and baseboard management controller (BMC)
  configuration
• Models and implements health monitoring and
  alerts from hardware sensors
• Provides in-band and out-of-band (OOB) tasks
• Power actions
• Launch point for command-line interface (CLI)
  and RMM
• Serial over LAN
• Supports diagram, state, alert, and performance
  views
• Supports Intelligent Platform Management
  Interface (IPMI) 1.5 and 2.0 (including OOB)

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Intel Management Packs Intel Active
Management TechnologyManagement Pack
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Intel Management Packs Intel Modular Server
Management Pack

• Integrates automated discovery, alert processing,
  state monitoring, and easy access to Intel
  Multi-Flex Management Pack for hardware
  monitoring/management
• Part of the single or multiple chassis
• Automatic and manual discovery
• Provides agentless monitoring of all hardware
  data
• Obtained using SNMP from CMM
• CMMs, switch modules, storage modules, drives,
  fans, power supplies
• Server modules BIOS, FW, slot, IP address, etc.

• Provides integrated view of hardware and
  operating system data
• Consolidated diagram and hardware state views and
  aggregated health explorer and alerts
• CMM graphical user interface (GUI) launch point
  for tasks and alert resolution

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What other management tools are included with
Intel System Management Software with
Microsoft System Center Essentials 2007?

• A powerful set of applications that help you
  build, deploy, and manage servers over your
  network more quickly and easily

38
Other Management Tools Intel Command Line
Interface for Microsoft Windows

• Controls servers from the command line rather
  than from a graphical user interface (GUI)

• Remotely power a server on or off
• Remotely reset the server
• Request machine identifiers
• Read sensor values
• Display the network configuration of the
  baseboard management controller (BMC)
• Use Microsoft Windows command-line interface
  (CLI) command prompt and the Linux command shell
  to launch dpccli or telnet and issue CLI commands

• Intelligent Platform Management Interface (IPMI)
  versions 1.0, 1.5, and 2.0 authentication support
• Packet encryption based on IPMI version
• Execute Perl scripts to issue commands to
  multiple remote servers

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Other Management Tools Intel SNMP Subagent

• Simple Network Management Protocol (SNMP)
  extension agents
• Provide interfaces and databases for retrieving
  server hardware information and for monitoring
  server health status on the network using SNMP.
• Let you use SNMP traps, sets, and gets to manage
  supported hardware components.
• Make sensor, memory, and processor information
  on a managed server available to SNMP-based
  management applications.

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Other Management Tools Intel One-Boot Flash
Update Utility for Microsoft Windows and Linux

• Updated the system BIOS and firmware (BMC, FRU,
  and SDR) on a server while the operating system
  is running.
• FRU update takes effect immediately when the
  utility executes.
• The system BIOS, BMC, and SDR are validated and
  activated after the system resets.
• This utility can be executed remotely through a
  highly secure network connection.

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Other Components
Hardware
Software
42
Other ComponentsHardware and Software

• Intel System Management Software with
  Microsoft System Center Essentials 2007 lights
  up the network management functions of other
  Intel and Microsoft products to give you a
  complete network management solution.

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The Solution Hardware ComponentsIntel Xeon
Processor-based Server Boards and Integrated
Systems

• All Intel Xeon processor-based server boards
  and integrated systems include Intel System
  Management Software with Microsoft System Center
  Essentials 2007.
• Build and deploy configuration wizards make it
  easier for IT to build and deploy servers.
• Enables pro-active, remote management to make it
  easier for IT to remotely fix hardware or
  software problems.

• Eases troubleshooting with an integrated
  knowledge base of common faults and recommended
  remedies.
• Automates otherwise time-consuming tasks.

44
The Solution Hardware ComponentsIntel Modular
Server

• Scalable server compute capacity
• Virtual, integrated shared storage
• Virtual presence graphical user interface (GUI)
  management
• Integrated networking
• Full redundancy and hot swap capabilities
• Flexible power options
• Intel System Management Software includes Intel
  Modular Server Management Pack

45
The Solution Hardware ComponentsIntel Remote
Management Module

• Optional upgrade that adds extensive remote
  management
• Embedded Web server allows highly secure access
  from a browser anywhere on the LAN
• Remote KVM over IP, automatically optimized video
  display
• Dedicated network connection for remote
  management, power on/off, reboot, and remote
  system health display
• Media redirectioninstall OS and server
  applications remotely
• OEM customization

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The Solution Hardware ComponentsIntel Core 2
Processor with vPro Technology and Intel
Centrino with vPro Technology

• Built-in manageability
• Proactive security
• Energy-efficient performance
• Broad industry support
• Activation is key!!

• Push security patches to a laptop from the wired
  network
• Remotely manage laptops

47
The Solution Software ComponentsMicrosoft
Windows Server 2008

• Virtualization with Microsoft Windows Server
  2008 Hyper-V
• A world-class Web and application platform
• Improved networking performance
• Enhanced security and compliance
• Take back control of your branch offices
• Makes managing servers easier

• Enhanced scripting and task automation
• Centralized application access
• Protect the network from unhealthy computers
• Better together with Microsoft Windows Vista
  Business

48
The Solution Software ComponentsMicrosoft
Windows Server 2003 R2 with SP2

• Enhances scalability and Web security while
  simplifying branch server management, identity
  and access management, and more efficient storage
  management
• Extends the value of Microsoft Active Directory
  deployments to facilitate secure access across
  organizational and platform boundaries, allowing
  organizations to manage a single identity across
  partner, Web, and UNIX applications
• Provides better value for server virtualization

49
The Solution Software ComponentsMicrosoft
Windows Small Business Server 2003 R2

• Designed to meet the needs of small and midsize
  businesses (SMBs), including
• E-mail, messaging, and shared calendaring
• Automated network-wide patch and update
  management
• Daily status report of desktops and servers
  running Microsoft software
• Powerful data management and reporting
• Tools to manage and monitor internal Internet
  access

50
The Solution Software ComponentsMicrosoft
Windows Vista Business and Microsoft Office
2007

• Everything you need to work more effectively
• Instantly search through everything on your PC
  and your network
• Easily find and access recently used documents
  and programs
• Help protect your personal data, programs, and
  settings against loss
• Microsoft Windows Vista Business provides the
  additional Domain Join technology necessary to
  join to a Microsoft Windows domain-based network
• Multi-threaded Microsoft Excel 2007 takes
  better advantage of hardware resources

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Other Components

• Services

52
Other Components Services

• Intel System Management Software with Microsoft
  System Center Essentials 2007 helps IT service
  providers manage and monitor their customers
  networks more effectively.

53
How Does the Solution Help Managed Service
Providers?

• Intel System Management Software works with
  Microsoft System Center Remote Operations
  Manager 2007 to help managed service providers
  (MSPs) monitor and manage distributed systems.

• The solution allows MSPs to
• Discover and manage Intel server nodes in
  Microsoft System Center Essentials 2007 and
  Microsoft System Center Operations Manager 2007.
• Gain access to hardware asset information and
  remotely control PCs with Intel Core 2
  processor with vPro technology and Intel
  Centrino with vPro technology.
• Discover, monitor, and manage Intel Modular
  Servers.

54
The Solution Services How Does the Solution
Work for Managed Service Providers?
Managed Service Provider (MSP)
Internet
Server Only Management
Network Management with Multiple PCs and servers
Network Management with Multiple PCs and servers
55
The Solution ServicesMicrosoft System Center
Remote Operations Manager 2007

• Enables end-to-end management of distributed
  systems while simplifying management of
  Microsoft Windows-based systems and applications.

• Review Intel hardware health in the Microsoft
  Remote Operations Manage Web console.
• Operate customer business without IT friction,
  thanks to continuous, proactive surveillance and
  immediate escalation and resolution of issues.
• Attach customer server or network to an
  accredited Microsoft Network Operations Center
  (NOC) for 24x7 eyes-on remote management.

• Service level agreement (SLA) delivers guaranteed
  IT services at fixed cost. Microsoft System
  Center Remote Operations Manager 2007 reporting
  verifies compliance.
• Easy, secure setup uses Microsoft System Center
  Essentials 2007 server as gateway between
  customer network and NOC.

56
The Solution ServicesClearPointe

• Allows managed service providers (MSPs) to offer
  Network Operations Center (NOC) services to
  clients. Under agreement, ClearPointe white
  labels services while MSPs continue to own the
  client relationship.

• Eliminates the need to build, staff, and operate
  the NOC.
• Offers U.S.-based services.
• Is MSP Alliance (MSPA) accredited.

• Allows MSPs to become MSPA accredited at a
  discount.
• Adds MVP and an experienced MCSE team of
  engineers to your knowledge base and resource
  pool.

57
The Solution ServicesBenefits to Customers with
IT Departments

• Allows staff to work at business level for IT
  (strategic application-level tasks).
• Adds a test lab for patches and pre-integration
  testing.
• Adds holistic view of security and performance
  issues across client sites worldwide.
• Enables offsite storage of network information
  (adds to DR/BC planning).
• Allows the IT guy to take a day off, to offload
  after-hours work, and to take the bridge when
  his shift ends.
• Adds specialists with deep knowledge to the
  staff.

58
The Solution ServicesBenefits to Customers
without IT Departments

• The managed service provider (MSP) becomes the
  one-stop service that is always there.
• MSP owns all issues, even if third parties are
  involved.
• Fixed cost/cost containment is founded on
  financial-penalty-based service level agreements.
• Compliance reporting, audit, and inspection
  ready.
• Adds help desk ticketing system/company knowledge
  base, including applications.

• Network Operations Center (NOC) typically
  interfaces with office manager as clearing house
  for all issues (may include end-user help desk
  services).
• Adds enterprise-level tools through subscription.

59
Meeting IT Challenges

60
Objectives

• We want to learn how small and midsize businesses
  (SMBs) can keep their computing environment

Simple.
Secure.
Smart.
61
Meeting IT ChallengesMaking Network Management
Simple

• Streamlines IT management tasks throughout the
  lifecycle of servers and PCs.
• Simplifies tasks, with one suite of tools
  containing built-in expertise in
• Patch, OS, and application deployment
• Remote asset tracking, audit collection services,
  and software compliance

62
Meeting IT ChallengesSimple Software Deployment

• Challenge Deploying new operating systems (such
  as Microsoft Windows Vista Business),
  applications (such as Microsoft Office 2007) and
  patches (for OSs or applications).

Today OS, application, and patch deployment is
labor intensive and time consuming. It is
disruptive to users during business hours and
impacts productivity.
63
Meeting IT ChallengesSimple Software Deployment

• Solution
• Microsoft System Center Essentials 2007 has
  easy-to-use templates and wizards to simplify the
  process of deploying patches for applications,
  OS, full applications.
• Microsoft System Center Essentials 2007 can
  schedule deployments during non-peak hours or
  days.
• Batch deployments can be scheduled to save
  administrators time.
• Network-friendly software packages are deployed
  with
• Intel Management Packs for Microsoft Windows
• All PCs with Intel Core 2 processor with vPro
  technology and Intel Centrino with vPro
  technology
• Intel Xeon processor-based server boards and
  integrated systems can be turned on so that they
  can receive the new software.
• Additionally, Microsoft System Center Essentials
  2007 can verify that the patch or application was
  deployed and installed successfully.

64
Meeting IT ChallengesSimple Asset Management

• Challenge Finding ways to reduce energy
  consumption.

90
Today Companies may put policies in place
however, users may not comply.
90 of desktops have power management disabled1
and many customers leave PCs running 24x7 to
enable off-hours software updates2
65
Meeting IT ChallengesSimple Asset Management

• Solution
• With the combination of Microsoft System Center
  Essentials 2007 and the Intel Management Packs
  for Microsoft Windows, a company can now set
  parameters in Microsoft System Center Essentials
  2007 that automatically turn PCs off at a certain
  time (like the end of the day) and then turn them
  on again in the morning before employees return
  to work.
• Microsoft Windows Vista Business also has
  improved power management capabilities that
  improve overall power consumption.
• Intel hardware technologies include advanced
  power management that toggles power consumption
  based upon user interaction with the machine.
• Intel-based PCs are up to 40 percent more power
  efficient than previous generations.3
• Intel server, desktop, and mobile processors
  have the lowest thermal design power (TDP) and
  system power in the marketplace compared to
  competitors processors.

66
Meeting IT ChallengesHelping Keep Networks
Secure

• Accurately identifies and keeps your servers and
  PCs up-to-date with the latest BIOS, firmware
  and patches
• Enables Microsoft System Center Essentials 2007
  to take advantage of the unique built-in
  manageability benefits of servers with Intel
  Xeon processor-based server boards and
  integrated systems and PCs with Intel Core 2
  Processor with vPro Technology and Intel
  Centrino with vPro Technology processor
  technology
• Software Security Update
• Threat Containment

67
Meeting IT ChallengesKeeping Secure

• Challenge In the current environment, it is
  crucial to deploy security patches quicklyto
  minimize exposure.

22 Current failure rate for patch
management13 4,000/yr Average estimated cost of
different kinds of security breaches for
companies with 20-49 employees41
Today Its difficult to patch all the PCs and
servers in an environment on a timely basis,
especially the last 10 percent of systems.
Sometimes new security patches cause problems
with various software images that result in
labor-intensive desk-side visits.
68
Meeting IT ChallengesKeeping Secure

• Solution
• Microsoft System Center Essentials 2007
  automatically subscribes to security patches and
  includes batch patch management and validation.
• Securely and remotely wake up and power down PCs
  with Intel Core 2 processor with vPro
  technology and Intel Centrino with vPro
  technology, and Intel Xeon processor-based
  server boards and integrated systems using the
  management packs.
• 100-percent deployment is faster.
• Off-hour patch deployment minimizes impact to
  employee productivity.

69
Meeting IT ChallengesHighly secure Threat
Containment

• Challenge Monitoring your compute environment
  to determine if you are under cyber attack

30,000 Total security downtime cost for small
companies 0.5 or 225K Percentage of
midsize-sized companies revenue lost to security
downtime

• Today
• There is no easy way to determine if you are
  under attack (and often customers have no idea).
  They may get a call from a user, but it may be
  too late to protect data or prevent other
  problems.

70
Meeting IT ChallengesHighly Secure Threat
Containment

• Solution
• Proactive Management Microsoft System Center
  Essentials 2007 is a self-managing solution that
  notifies you as soon as a problem occurs, then
  helps you proactively diagnose and fix it,
  accelerating problem resolution.
• Remotely isolate PCs with Intel Core 2
  processor with vPro technology and Intel
  Centrino with vPro technology through a preset
  hardware-based filter.
• Automated alert notification is based on Intel
  Xeon processor-based hardware events.

71
Meeting IT ChallengesSmart Management

• Specifically targeted for small and midsize
  businesses to increase efficiency, reduce costs,
  and boost security features, compliance, and
  uptime by keeping the computing environment smart
  with
• Efficient IT operations
• Remote troubleshooting and system health
  maintenance

72
Meeting IT ChallengesEfficient IT Operations is
Smart

• Challenge Quickly diagnose and repair hardware
  and software problems.

Today Hardware or software troubleshooting can
be a labor-intensive process. This is often a
reactive and invasive process and requires users
to initiate the action.
27 Current failure rate for major hardware
malfunctions
26 Current failure rate for major software
malfunctions
3 hours Average downtime resulting from a
hardware problem
A typical mid-sized IT group is likely to spend
at least 8-12 hours a week troubleshooting
serverskeeping desktops compliantcan take
another 2-4 hours a week.11
73
Meeting IT ChallengesEfficient IT Operations is
Smart

• Solution
• Remotely boot PCs with Intel Core 2 processor
  with vPro technology and Intel Centrino with
  vPro technology.
• Minimize the impact of failure on end-user
  productivity. Can perform remote diagnostics.
• Microsoft System Center Essentials 2007 wizards
  help you quickly and easily configure security
  settings, perform repairs, deploy updates, and
  discover assets.
• Reduce desk-side visits
• Remotely diagnose and repair OS, application,
  BIOS, and hardware problems.
• Requires less end-user involvement and
  interaction.
• Remotely power cycle hung PCs with Intel Core
  2 processor with vPro technology and Intel
  Centrino with vPro technology.

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Meeting IT ChallengesProactive Monitoring is
Smart

• Challenge Proactive hardware and software health
  monitoring resolving problems before the user is
  impacted

• Today
• Many companies are constrained by
• No health monitoring
• Limited monitoring tools
• Several utilities that are not integrated

2-4 Failure rate for most (hard) drives (some
systems run as high as 13)
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Meeting IT ChallengesProactive Monitoring is
Smart

• Solution
• System updates and data collection are automated
  with Microsoft System Center Essentials 2007,
  making systems more secure and up to date.
• Threshold alerts for hardware and software make
  it easier to fix problems before the user is
  negatively impacted.
• Event logs and system data is accessible on PCs
  with Intel Core 2 processor with vPro
  technology and Intel Centrino with vPro
  technology as well as Intel Xeon
  processor-based serverseven if the PC is powered
  off.
• Easy to navigate and useMicrosoft System Center
  Essentials 2007 provides a single console from
  which to view and manage servers, clients,
  hardware, software, and IT services.
• Proactive ability to predict hardware and
  software failures help fix problems before the
  user is negatively impacted.

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Learning Objectives Review

• After reviewing this section, you can now
• Describe what the solution is and how it works.
• Explain the different solution components and how
  they work together.
• Demonstrate how the solution works with other
  Intel and Microsoft products to help small and
  midsize businesses (SMBs) manage their entire
  networks.
• Describe the ways that SMBs can purchase the
  product.
• Learn about the challenges SMBs face today and
  how the solution can help meet those challenges.

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QA

78
The Sale

• Light IT Up Campaign and Sales Tools

79
Purpose of This Section

• Describe the Light IT Up campaign and the sales
  tools available to help you understand and sell
  the solution to your customers.

80
Section Objectives

• After reviewing this section, you will be able
  to
• Explain the value of the solution to yourself and
  your customers.
• Describe the Light IT Up campaign.
• Define the types of sales tools available to you.
• List the competitors and explain how Intel
  System Management Software with Microsoft System
  Center Essentials 2007 differentiates itself from
  other offerings.
• Respond to customers objections.
• Explain how to order the solution.
• Describe what you need to do next.

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Light IT Up CampaignValue to You

• Money in your pocket!
• New sales servers, desktops, laptopsand
  software
• More revenue and margin opportunity
• Opportunity to sell more richly configured PCs,
  such as those with Intel Core 2 processor with
  vPro technology and Intel Centrino with vPro
  technology with Microsoft Windows Vista
  Business and Intel Xeon processor-based server
  boards and integrated systems with Microsoft
  Windows Server 2008.
• Faster time to revenue
• Joint platform design reduces customer validation
  costs and time.
• Increase customer loyalty
• Solidify future revenue streams with first-mover
  advantage around new manageability technologies.
• More revenue from services
• Potential opportunity for managed service
  revenues with Microsoft System Center Remote
  Operations Manager 2007today or in the future.

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Light IT Up CampaignCustomer Value

• Unify the IT management experience with a single
  console.
• Keep applications and the network up and running
  by viewing application data within the network.
• Troubleshoot problems more quickly with a rich
  knowledge base to help diagnose and fix critical
  alerts.
• Simplify managing patches with integrated patch
  management.
• Deploy applications easily to computers without
  worrying about having to deal with packaging or
  other complex processes.
• Keep track of hardware and software assets and
  have a complete inventory of the applications
  running on each machine.

• Improve users uptime and reduce the time spent
  dealing with end-user issues.
• Get up and running quickly with a wizard that
  helps ensure a smooth and successful
  installation.
• Gain visibility into the IT environment by
  viewing a quick status of entire environment.

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Competitive Differentiators

• Intel covers the whole network
• Intel vs. low-end (SuperMicro) Low-end
  solutions only manage server hardware, require
  specialized expert knowledge from an IT
  administrator, and dont have automated server
  setup.
• Intel vs. software-only (SyAM) Software-only
  solutions dont have initial server setup, client
  software distribution, built-in expert knowledge,
  or OS monitoring, and only have rudimentary
  reporting.
• Intel vs. MNCs (Dell, HP, IBM) Solutions from
  big vendors focus on hardware, require
  interaction during OS installation (except IBM),
  are designed for enterprise (not small and
  midsize business), and lack built-in software
  repair.

84
Handling Objections

• Can I use Microsoft System Center Essentials
  2007 to manage other OSs?
• Yes. Through partnerships with companies such as
  eXc Software (part of Quest Software), Quest
  Software, Jalasoft Corporation, and others,
  Microsoft System Center Essentials 2007 is
  capable of managing servers and clients not
  running Microsoft Windows operating system.
  Microsoft System Center Essentials 2007 also
  supports Linux users with the agentless
  management pack, due to be released the first
  half of 2008.
• Can I manage PCs that do not have Intel Core 2
  processor with vPro technology or Intel
  Centrino with vPro technology?
• Yes. However, you wont experience the benefits
  of using Intel Active Management Technology.
• Does Intel System Management Software support
  third-party applications?
• Yes. Since the core management application is
  Microsoft System Center Essentials 2007, all
  Intel management packs can be used with all
  Microsoft management packs. Intel management
  packs also support all third-party management
  packs developed for Microsoft System Center
  Operations Manager 2007 and Microsoft System
  Center Essentials 2007.

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Light IT Up Campaign What Is It?

• What It Is
• Using Intel System Management Software gives you
  the ability to see your IT environment. You can
  see what is deployed, how it is working, and how
  healthy things are.
• The Business Solution
• Intel and Microsoft joined forces to provide
  small-to-medium sized business owners a
  manageability platform solution called Intel
  System Management Software with Microsoft System
  Center Essentials 2007.
• The Sales Campaign
• Intel and Microsoft are jointly developing a
  marketing and sales campaignLight IT Upto
  help sell the Intel System Management Software
  with Microsoft System Center Essentials 2007
  solution.

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Light IT Up CampaignSales Tools

• Marketing and sales collateral are available now.
• Current sales literature for Intel System
  Management Software with Microsoft System Center
  Essentials 2007 includes
• Solution overview
• Solution brief
• Solution matrix
• Sales reference sheet
• Frequently asked questions (FAQ)
• Check the Web site www.intel.com/go/servermanageme
  nt for more information.

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How to Order Intel Xeon Processor-based Server
Boards and Integrated Systems

• Intel Server Boxed Boards

• Intel Server Board S5000PALR
• Intel Server Board S5000PSLROMBR
• Intel Server Board S5000PSLSASR
• Intel Server Board S5000PSLSATAR
• Intel Server Board 5000VSA4DIMMR
• Intel Server Board S5000VSASATAR
• Intel Server Board S5000VSASASR
• Intel Server Board S5000VSASCSIR

• Intel Server Board S5000XVNSASR
• Intel Server Board S5000XVNSATAR
• Intel Server Board XM38ML
• Intel Server Board S5400SF
• Intel Server Board S3200SHV
• Intel Server Board S3210SHLX
• Intel Server Board S3210SHLC

88
How to Order Intel Xeon Processor-based Server
Boards and Integrated Systems

• Intel Integrated Server Systems

• Intel Server System SR1500AL Family
• SR1500ALR SR1500ALSASR
• SR1500ALRNA SR1500ALSASRNA
• Intel Server System SR1550AL Family
• SR1550ALR SR1550ALSASR
• SR1550ALRNA SR1550ALSASRNA
• Intel Server System SR25000AL Family
• SR2500ALBRPR SR2500ALBRPRNA
• SR2500ALLXR SR2500ALLXRNA
• Intel Server System SR1530CL Family
• SR1530CLR SR1530CLRNA
• SR1530HCLRNA SR1530HCLSR
• SR1530HCLR SR1530HCLSRNA
• Intel Server Systems SR2520SAF, SR2520SAS,
  SR2520SASX Family
• SR2520SAFR SR2520SAXRNA
• SR2520SAFRNA SR2520SAXR
• SR2520SAXSR SR2520SAXSRNA

• Intel Server System SR1520ML Family
• SR1520ML SR1520MLNA
• Intel Server System SR1560SF Family
• SR1560SF SR1560SFHS
• SR1560SFNA SR1560SFHSNA
• Intel Server System SR1530SH Family
• SR1530SH SR1530SHNA
• SR1530HSH SR1530HSHNA
• Intel Server System S7000FC4UR Family
• SFC4URE SFC4UR
• Intel Modular Server System
• MFSYS25

89
How to Order Console Offerings
Small Business Market
Medium Business Market
90
How to Order Upgrade Options
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Next Steps

• Use Intel System Management Software with
  Microsoft System Center Essentials 2007 to
  expand the dialogue with your customers.
• Qualify and test the Intel System Management
  Software in your customers environments.
• Make more money selling the entire solution to
  customers.
• Contact your local Intel or Microsoft channel
  sales person for more information.
• Remember the benefits Simple. Secure. Smart.

92
Learning Objectives Review

• After reviewing this section, you can now
• Explain the value of the solution to yourself and
  your customers.
• Describe the Light IT Up campaign.
• Define the types of sales tools available to you.
• List the competitors and explain how Intel
  System Management Software with Microsoft System
  Center Essentials 2007 differentiates itself from
  other offerings.
• Respond to customers objections.
• Explain how to order the solution.
• Describe what you need to do next.

93
QA