All About Women

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All About Women
2009 Sponsorship Program
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2009 Sponsorship Levels
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• There are two categories of Sponsorship
• Program Category Sponsors
• Program sponsors are tour sponsors that have the
  highest level of exposure. Program sponsors are
  integrated into the traveling experience and
  provide sponsor continuity throughout all
  scheduled cities. Sponsors at this level have
  the opportunity of becoming part of the
  infrastructure of the traveling event. As the
  tour develops across the country, this category
  will become National Level Sponsorships.
• Within the Program Sponsor Category, there are
  three levels
• All About Women Presenting Tour Sponsor
• All About Women Major Section Tour Sponsor
• All About Women Major Stage Tour Sponsor
• Community Category Sponsors
• Community Sponsors provide the local flavor to
  the experience and the crucial connection to
  local service providers that are vital to the
  success of the experience. Sponsors at this level
  have the opportunity of exposure per city only.
  This level will not be included in the
  infrastructure but will be part of the unique
  local experience that varies from city to city.
• Within the Community Sponsor Category, there are
  five levels
• Community Partner
• Community Trailblazer
• Community Mentor
• Community Theme Sponsors

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Program Sponsors
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Presenting Tour Sponsor

• Highest level exposure
• This level guarantees free admission for all
• Exclusivity within category and priority
  placement
• Advisory Board and/or Community Host Committee
  position
• Media
• Inclusion in all media
• Website
• Home Page Exposure w/link to sponsor website
• Year round feature on AAW website
• Focused feature week of AAW event
• 90 rotating educational messages on website
  annually
• Inclusion in all email blasts

• Collateral
• Logo on carrier piece
• Logo on marketing pieces such as rack cards,
  flyers, etc.
• Logo on truck signage
• Logo on AAW stationary
• Storage area on-site
• Hospitality
• (5)VIP Parking Passes per market
• (10) VIP Invitations to private pre-event
  gathering per market
• Access to database
• 1000sf central customized service area

• On-Site
• Inclusion on presentation signage at premium
  locations
• Logo on welcome banner
• Inclusion in program handout
• (12) announcements at event stage
• AAW program recognition
• (1) full page in program
• Opportunity to speak or host small private event
• Selling opportunity in Boutique
• Opportunity to conduct focus group research
• Product Sampling
• Opportunity to conduct sweepstakes or contest
• Market Research Opportunity
• Opportunity to place communication item or
  novelty item in gift bag

Projected to sell (1) presenting
sponsor Projected revenue (1) 125,000 125,000
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Major Section Tour Sponsor

• Second highest level exposure
• Exclusivity within section and level
• Priority placement
• Media
• Inclusion in all media
• Website
• Home Page Exposure w/link to sponsor website
• Year round feature on AAW website
• Focused feature week of AAW event
• 90 rotating educational messages on website
  annually
• Inclusion in all email blasts

• Collateral
• Logo on marketing materials rack or flyers
• Storage area on-site
• Hospitality
• (4) VIP Parking Passes per market
• (8) VIP Invitations to private pre-event
  gathering per market
• Access to database
• 1500sf customized service area

• On-Site
• Logo on welcome banner
• Section Signage
• Inclusion in program handout
• (6) announcements at event at stage
• AAW program recognition
• (1) full page in program
• Opportunity to speak or host private event
• Selling opportunity in Boutique
• Product Sampling
• Opportunity to conduct sweepstakes or contest
• Market Research
• Opportunity to place product in attendee gift bag

Projected to sell (4) four major sections (All
About Health/All About Me/All About Home/All
About Town) Projected revenue 300,000
(75,000 per section for all 3 cities, 40,000
for 1 city)
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Major Stage Tour Sponsor

• Third highest level exposure
• Exclusivity among stages and priority placement
• Presentation rights of one stage in all cities
• Media
• Inclusion in print media only
• Website
• Home Page Exposure w/link to sponsor website
• Year round feature on AAW website
• Focused feature week of AAW event
• 90 rotating educational messages on website
  annually
• Inclusion in all email blasts

• Storage area on-site
• Hospitality
• (2) VIP Parking Passes per market
• (4) VIP Invitations to private pre-event
  gathering per market
• Access to database
• 1000sf customized service area

• On-Site
• Logo on welcome banner
• Stage signage
• AAW program recognition
• (6) announcements at event at stage
• (1/2) page in program
• Opportunity to speak or host private event
• Product Sampling
• Opportunity to conduct sweepstakes or contest
• Market Research
• Opportunity to place product in attendee gift bag

Projected to sell (3) Three major stages
Projected revenue 150,000 (50,000 per stage
for all 3 cities, 30,000 for 1 city)
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Community Sponsors
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Community Partner Sponsor

• Largest area anchor sponsor
• Non-exclusivity within category and priority
  placement
• Advisory Board or City Host Committee Position
• Media
• Inclusion in print media only
• Website
• Home Page Exposure w/link to sponsor website
• Focused feature week of AAW event
• 24 rotating educational mentions on website 6
  weeks prior to event
• Inclusion in all market directed email blasts

• Storage area on-site
• Hospitality
• (2) VIP Parking Passes per market
• (4) VIP Invitations to private pre-event
  gathering per market
• Access to database
• 2000 sf customized service area

• On-Site
• Section Signage
• Inclusion in program handout
• Program recognition
• (1) full page in program
• Opportunity to develop and distribute one page
  plan for a AAW topic
• (4) Speaker presentation opportunities
• Focus Group Research
• Product Sampling
• Market Research Opportunity
• Opportunity to place product in attendee gift bag

Projected to sell (1) per market Projected
revenue 120,000 (40,000 per mkt)
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Community Trailblazer Sponsor

• Mid-size area sponsor
• Non-exclusivity within category and priority
  placement
• Media
• Inclusion in print media only
• Website
• Home Page Exposure w/link to sponsor website
• Focused feature before AAW event
• 6 rotating mentions on website
• Inclusion in all market directed email blasts

• Hospitality
• (2) VIP Invitations to private pre-event
  gathering per market
• Access to database
• 1200 sf customized service area

• On-Site
• Section Signage
• Banner Display
• Program recognition
• (1/2) page in program
• Opportunity to develop and distribute one page
  plan for a AAW topic
• (2) Speaker presentation opportunities
• Focus Group Research
• Product Sampling
• Market Research Opportunity
• Opportunity to place product in attendee gift bag

Projected to sell (2) per market at 25,000
each Projected revenue 150,000 (50,000 per
mkt )
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Community Mentor Sponsor

• Small size area sponsor
• Non-exclusivity within category and priority
  placement
• Website
• Logo on AAW website w/ /link to sponsor website
• (3) rotating educational messages on AAW website
• Inclusion in all market directed email blasts

• Hospitality
• (2) VIP Invitations to private pre-event
  gathering per market
• Access to database
• 600sf customized service area

• On-Site
• Section Signage
• Program recognition
• (1/4) page in program
• Product Sampling
• Opportunity to place product in attendee gift bag

Projected to sell (5) per market at 10,000
each Projected revenue 150,000 (50,000 per
mkt)
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Community Theme Sponsor

• Theme area placement within section
• Website
• Logo on AAW event map on AAW website w/ /link to
  sponsor website
• Access to database
• 200sf service area

• On-Site
• Theme Area Signage
• Program recognition
• Product Sampling

Projected to sell (5-7 per section) per market
at 5,000 each Projected revenue 5,000 x 5
per section x 4 sections 3 markets (300,000
total)
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Community Collaborators

• Major
• Website
• Listed on on AAW event map on AAW website w/
  /link to collaborator website
• Service Area Customized Area (200 sf)
• Cost 1000

• Minor
• Website
• Listed on AAW event map on AAW website w/link to
  collaborator website
• Service Area Customized area(100 sf)
• Cost 400

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Sponsor Summary

• Program Sponsors
• Present Tour (1) 125,000
• Major Section (4) 300,000 (75,000 each)
• Major Stage (3) 150,000 (50,000 each)
• 575,000
• Community Sponsors
• Community Partner (4) 120,000 (40,000 each)
• Community Trailblazer (6) 150,000 (25,000
  each)
• Community Mentor (15) 150,000 (10,000 each)
• Community Theme (60) 300,000 (5,000 each)
• 720,000
• Collaborators TBD
• Projected Sponsor Revenue 1,295,000

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Target Companies
Target Michael Francis GAP Jonathan
Finn Goodys Mary Beth Fox Made
contact Wal-Mart Dennis Alpert Made
contact Sprint Mike Goff Verizon Fred
Shaw Cricket Bill Boyce Southern Medical
Association Kendra Blackman Made
contact Tennessee Medical Association Russ
Miller Appt set American Medical
Association Kristen Reynolds Tennessee Hospital
Alliance State of TN Health Susan
Cooper Meeting set
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Target Companies
CDC Made contact AstraZeneca Dave
Giles Made contact Cover TN Amerigroup Alisa
Malone Waiting Approval BCBS of TN Jim
Gray Waiting Approval Maybelline Cover
Girl CVS Linda Feldman LOreal Amy
Fisher Clariol Mary-Fritz-Willon Airwick
Febreeze Vivienne Bechtolde St. Thomas
Hospital Rebecca Climer Made Contact Vanderbilt
University Med. Ctr. Joel Lee Waiting
Direction HCA Cheryl Reid Made Contact
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Target Companies
Bank of America Carol Tarver University of
Phoenix Mary Grant Setting Appt Unilever
(Helene Curtis) Fern Shapiro New Balance Paul
Heffernan Evian Patrick Goguillon Dove Micha
el Murphy Real Simple HairClub for Women Lee
Zoppa Kraft (yogurt) Dawn Kerr Kimberly
Clark (diapers) Brad Santeler Floridas Natural
Juice Tropicanna Paul Smith State Farm Leif
Roll Direct Car Insurance Bluegrass
Health Fred Massa Made Contact
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Target Companies
Publix Brenda Reid Kroger Melissa
Eads Whole Foods Clenda Flanagan Urgent
Care CVS/Minute Clinic Grant Broberg Made
contact Dollar General Tammy Buscher Made
contact Channel 5 Lyn Plattica Appt
set Channel 4 The Little Clinic Karen
Brown Made contact Avon Teri Wilenta Mary
Kay Suntrust Missy Williams Setting
appt GE Healthcare Health and Wellness
Tour Linda Edmonson Made contact Assurant
Health Larry Moffit Made contact
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Target Companies
AIG Celeste Anderson Declined Humana Scott
Amos Made contact Aetna Scott
Bolenbaugh Made contact AmeriChoice Jim
Hennessey Made contact Bridgestone /
Firestone Chris Karbowiak Setting Appt Federal
Express Nancy Altenburg Walgreens
Clinics Home Depot Hugh Miskel Lowes Bob
Gfeller Healthways Tom Cigarrin Setting
Appt HealthSpring Herbert Fritch LifePoint Wi
lliam Carpenter Curves Gaylord
Entertainment Amy Atkins