HP in Health and Life Sciences Baldur Johnsen Director, WW Health

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HP in Health and Life SciencesBaldur
JohnsenDirector, WW Health Life Sciences
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Health and life sciencesmarket perspective

• Industry forces are converging --- driving a
  value chain transformation
• Bioscience innovation
• Rising healthcare costs and the aging population
• Inefficiencies and technology expectations
• Quality of care
• Individual wellness and empowerment
• Regulations and compliance

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Transformation through alignmentNot information
technology business technology
Role of business technology
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16 November 2009
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Business technology HLS imperativeEnabling the
6 As

• Act to build action-oriented, patient/
  member/citizen-centric applications.
• Acquire data more efficiently by connecting
  non-traditional information devices.
• Aggregate phenotypic, proteomic and genomic data
  in both longitudinal and population-based views.
• Analyze information more effectively by improving
  your analytical foundation.
• Archive data based on the principles of
  information lifecycle management.
• Access information from multiple locations via
  multiple methods.

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16 November 2009
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What success looks like in Health Life Sciences
Accelerate business growth Speed innovation to
practice
Mitigate risks Improve quality of care
Lower costs/increase efficiency Improve
operational efficiencies

• Bridge information gap between research and
  clinical care
• Speed time-to-market of new pharmaceutical agents
• Empower individuals to manage their health

• Improve decision-making - the right information
  at the right place at the right time
• Improve patient experience, safety and quality of
  care
• Combat drug counterfeiting and secure pharma
  supply chain

• Reduce waste over 1 trillion dollars of health
  expenditures is waste
• Improve physician and nursing efficiency and
  workflow
• Manage information explosion driven by research
  studies, medical records and radiological images

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Health and Life Sciences Solutions
Business Alignment
Discovery andDevelopment
Manufacture andDistribute
HealthManagement
PrimaryCare
ClinicalTrials
Basic Research
Extended
Acute
Payment
Health and Life Science Information Management
Digital Discovery and Development
Translational Medicine
Digital Hospital
Health and Life Sciences Information Exchanges
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The Digital Hospital

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Global Digital Hospital GTM
Customers in all regions

• HP Regions
• AMS
• EMEA
• APJ

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The HP Digital Hospital

• Begins with an organizational vision and
  technology strategy for providerorganizations.
• Convergence of medical, building control,
  communications and information technologies
  through integration.
• Identifies three technology steps toachieve the
  vision
• High availability
• IP enablement
• Integration
• Enable a transformation from inefficient manual
  care processes to more efficienttechnology
  enabled processes and patient centric care

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Strategy-in-actionCreating the Digital Hospital
Accelerate business growth Speed innovation to
transform health
Mitigate risks Improve quality of care
Lower costs/increase efficiency Improve
operational efficiencies
Improves the efficiency of clinical
staff through the use of workflow integration,
use of location-based services, and mobile
communications
Improves patient satisfaction and
clinical outcomes by providing access to
educational material, entertainment, and
self-service applications on interactive patient
terminal
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Reduces storage costs and facilitates
image sharing with HPs Medical Archive solution
and SWD platforms
Improves the physicians ability to
navigate complex genetic information. Data from
genetic sequencers is captured, aggregated with
our medical data, and a clinical intelligence
system assists the medical professional in
selecting the best diagnosis or therapy
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Enhances collaboration and communication
through the Integration the multiple networks and
medical devices into a unified IP-based
communications network (partnered with Cisco and
Imatis)
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What constitutes the Digital Hospital
Patient Bedside Terminal Portal

• Messaging Alerts
• Nurse call
• Medical team assembly
• Hospital orderly
• Event driven alerts

• Location Identification Services
• WiFi
• Passive RFID

• Device Integration
• Patient monitoring
• Infusion pumps

IMATIS Integration Platform
Network CommunicationInfrastructure
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Business Technology-In-Action
Digital Hospital Solution at St. Olavs
Excerpts from IDC Case Study (Sept 2006) a
groundbreaking project St. Olavs Hospital has
been tagged the most modern hospital in Europe
and probably among the worlds leading healthcare
technology initiative and is now fully
operational St. Olavs Hospital should be
considered the worlds benchmark in terms of
tactical and strategic usage of technology in
life and death scenarios for the better of their
customers, the patients
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HP Health Center of Excellence

• State of the art technology center
• Knowledge hub
• Subject matter expertise
• Best practice
• Market enablement
• Education/training center
• Research
• Lab/test/demo center

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Paul A. David, Computer and Dynamo The Modern
Productivity Paradox in a Not-Too-Distant Mirror
(Stanford, CA Center for Economic Policy
Research, 1989).
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Better business outcomes Better health outcomes
Clearly, the health and life sciences industry is
modernizing and transforming. The ability to
capture, manage and gain insights from
information will become either a strategic asset
or liability. HP understands the opportunities
and challenges this presents. We are committed
to collaborating with our customers and partners
to help bring the right information to the right
place at the right time.
We can help deliver better business outcomes and
better health outcomes. Lets get started.
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Business Technology PortfolioIT no longer
supports the business, it powers the business
FinancialServices
Communications Media Entertainment
Manufacturing Distribution
Public Sector
Health Life Sciences
Business Information Optimization
Capitalize on information to optimize business
outcomes.
Business Technology Optimization
Lower risk to the enterprise with better control
of the infrastructure.
Reduce the cost of IT while delivering more to
the business.
Adaptive Infrastructure
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Accelerate traction of the HLS vertical solutions
HLS Value Chain
Discovery andDevelopment
Manufacture andDistribute
HealthManagement
PrimaryCare
ClinicalTrials
Basic Research
Extended
Acute
Payment

• Solution Strategy
• Leverage HP portfolio
• Partner ecosystem (technology and GTM)
• Targeted IP creation and solution control points

Health and Life Science Information Management
HLS Solution Offerings
Digital Discovery and Development
Translational Medicine
Digital Hospital
Health and Life Sciences Information Exchanges
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HP in the Life Sciences

• HP engages in and facilitates bioscience research
• Extensive bioscience research program, includes
• Development of novel bioinformatics codes,
  optimisation of popular bioinformatics codes
• Genomic search Enhancer pattern clusters
• Genomic data mining DNA binding-motif discovery
• Expressed Sequence Tag (EST) mapping
  (collaboration with Partners Healthcare, Boston)
• ETS domain structural Analysis (protein/DNA
  interactions)
• Semantic Web/Grid

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Clinical Trial Objectives

• Use HP technologies to
• Optimize clinical trial cycle time through
  automation, integration and collaboration
• Data Life Cycle - Enable data acquisition, secure
  data transfer, data management and data archival
  and data disposition in a compliant environment
  (CDISC)
• Regulatory Life Cycle Create, Organize and
  Control documents for electronic submission in a
  compliant environment

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Pharmaceutical Supply ChainProduct Tracking and
Authentication
Tablet Printing
In-Line Printing
Security Printing
RFID

• IPG products
• PSG products
• Enterprise servers/storage
• Mobile devices
• RFID
• HP Software

• Supply chain security consulting services
• Systems integration services
• Managed services

Electronic Pedigree
Pharmacy/Hospital
Manufacturing
Distribution
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Business Technology for Life SciencesSpeeding
Innovation
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Health Life Science AnalyticsHP Business
Intelligence Solutions
Query and Reporting Tools
Business Applications
ETL Data Integration
Data Warehouse
Analytic Applications

• SAS
• Drug Development
• CRM for Pharma
• Healthcare Providers
• Health Insurance
• JMP Genomics

• Informatica
• Ascential
• Business Objects
• SAS
• HP Bioresearch Workbench

• Neoview
• HP/SAP Business Intelligence Accelerator

• Business Objects
• Cognos
• SAS Analytics
• Informatica
• Hyperion
• Other

• Oracle
• Microsoft
• SAP
• SAS Business Intelligence Server

• HP Business Intelligence and IT Planning Solution
  Services
• Customer Service Analytics
• Data Warehousing
• Executive Dashboards
• Inventory Optimization for Supply Chain
• Neoview Platform Services

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The infrastructure of hospitals today
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Infrastructure IP Convergence
Patient terminal
IP phones
MDA/PDA
PC
Mobile phones (SMS)
IP wireless phones
Nurses portal
Pager
GSM
LAN/WLAN
OPC, SMTP, SMNP
IMATIS Middleware PACS EPR EHC Laboratory etc.
I/O signalconverter
IP converter ESPA 4.4.4
HP Digital Pen
Patient monitoring medical equipment
WiFi tags
Facilitycontrol
Nurse call
Everything over IP IP Everywhere