FUNDRAISING

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Fools' School

• FUNDRAISING
• European School Oradea
• (28th March - 3rd April 2002)
• By Horea CRISAN

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Fools' School
Oradea 28th March - 3rd April 2002

• How to raise funds successfully
• on the local level?
• Simple
• THINK, ACT, FOLLOW UP!!

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Fools' School
Oradea 28th March - 3rd April 2002
INTRODUCTION

• Companies never just grant money. They sponsor
• events or publications for three main reasons
• increase of sales
• image and prestige
• recruitment

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Fools' School
Oradea 28th March - 3rd April 2002

• What are we really after...
• when we do fundraising??!

Money
In kind
Speakers
know-how, services, gadgets, ideas etc.
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Fools' School
Oradea 28th March - 3rd April 2002

• THE FUNDRAISING STRATEGY
• (A strategy is always needed! Everything should
  be
• planned and well co-ordinated in advance! Every
  move
• should happen for a reason!!)
• Why???
• Limit the number of companies to approach
• Decide on the approach you are going to have
• Make a task division in your team (who is
  responsible for FR?)

Three phases preparation, action, follow up
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Fools' School
Oradea 28th March - 3rd April 2002
A. Preparatory phase (THINK!!!)

• What do you try to raise funds for?
• 1. an event (conference, congress, other). Try to
  define a motivation of interest for the
  companies. What is exactly the product you are
  trying to sell?
• 2. a publication (local bulletin, flyers,
  brochures)

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Fools' School
Oradea 28th March - 3rd April 2002

• Which companies would be interested?
• DO a Market Research! Look for companies that
• have a student target group,
• are associated somehow to the subject of the
  event,
• have special sponsoring programmes.

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Fools' School
Oradea 28th March - 3rd April 2002

• In which order do we approach them?
• CREATE a database. Use the yellow pages and the
• web to gather information about the companies.
• Evaluate this information. Give priorities based
  on
• several criteria
• a. past co-operation with AEGEE (do they know
  you? do they LIKE you?)
• b. internal support in the company (old AEGEE
  members etc.)
• c. funds available (size of the company)

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Fools' School
Oradea 28th March - 3rd April 2002

• Material?
• Make sure you have prepared
• a. a presentation of AEGEE
• b. a presentation of the event (project outline)
• c. sponsor booklet (a Set of Possibilities What
  can we offer to the sponsors?)
• d. K2E, sponsoring letter, sponsoring contract,
  folders

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Fools' School
Oradea 28th March - 3rd April 2002

• A SET OF POSSIBILITIES
• advertising (brochures, logo on printed material
  the web etc)
• information stand at the conference
• distribution of their promotional material during
  the event
• mailing to the members
• press releases, press conference etc.

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Fools' School
Oradea 28th March - 3rd April 2002
B. Operating FR (ACT!!!!!!!!)

• How to approach a company?
• 1.Make a preliminary phone call to find out who
  to address your letter / request to
• 2.Send a letter initial information package
• 3. Ask for a meeting
• 4. Attend the meeting
• 5. Make sure that you determine the time of the
  reply, reminding phone calls will be necessary

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Fools' School
Oradea 28th March - 3rd April 2002
Think Win-Win
Define the objectives of the association why do
you want to partner up with companies fund-raising
(event, whole year, etc.) education and
training projects Understand your partners
needs low budget international focus interest in
a specific target of students interest in a
specific type of project Find the match with
your organisations objectives and activities
think Win-Win
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Fools' School
Oradea 28th March - 3rd April 2002

• C. After the Act (FOLLOW-UP!!!!!!!)

• Positive answer ???????
• Make sure that you thank the person !
• Keep the person regularly updated on the
  proceedings of the organization !
• Involve the company as much as possible in the
  organization (they can give you tips, they have
  the know-how in organizational matters, they can
  give you useful contacts, they feel flattered in
  any case!)

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Fools' School
Oradea 28th March - 3rd April 2002

• Keep your promises, keep your obligations !
• Send invitations on time!
• Send a report (results brochure) and a letter of
  thanks after the conference !

Negative answer ??????? Send a letter of thanks
for the meeting, hoping for co-operation in the
future. Nobody will kill you for that!!!
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Fools' School
Oradea 28th March - 3rd April 2002

• General tips (always to be followed)
• Do not lose the contact once the event is
  finished !
• Keep your contact person always updated in the
  activities of AEGEE
• Send local and European publications
• Send Christmas Cards
• Follow the career of your contact person
• Update regularly your Fundraising database

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Fools' School
Oradea 28th March - 3rd April 2002

• In other words
• Do not let them forget you !

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Fools' School
Oradea 28th March - 3rd April 2002

• If you can dream, you can turn that dream into
  reality !
• Walt Disney
• GOOD LUCK!!!!!!!
• ?