Granada, Admedia

1
tracker case study
Recall seeing Tracker ad in washrooms
75.6

• Product / Target Audience
• Male Drivers 24
• Campaign Media Details
• A3 washroom campaign in Motorway Services
  nationally
• Effectiveness
• 62 spontaneous awareness of TRACKER advert
• 75.6 prompted awareness of TRACKER advert
• Interviewees that were aware of the advertising
  were
• 32.3 more likely to be very/quite likely to
  consider using TRACKER in the future than those
  that were unaware
• 80.6 more likely to strongly agree/agree that
  they trust Tracker and no other system even
  comes close