Automated

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• Automated
• Ad Creation

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Who are Wave2? nSoftware Development
Company nOrigins in advert content management and
tracking systems nDevelopers of Personalised
Publishing Solutions nZeus Automated
Personalised Publishing nApollo Automated Ad
Creation nArtemis Automated Page Make-Up nSold
by IPA Systems in the UK and Ireland
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nThe Need pNewspapers need to increase
circulation revenue pNewspapers need to
increase Ad revenue pRetailers need to target
promotions pCorporates need to deliver relevant
information
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nThe Market pMost organisations have now
recognised the need to manage digital
assets pMany organisations have implemented some
form of DAM or content management
solution pThis has provided structure to the
digital workflow, enabled easy search and
retrieval of assets, and often saved
costs pBut, they are still using these digital
assets as they always have!
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nThe potential markets pNewspaper
Publishers pRetailers of luxury goods pTravel
industry pCorporate organisations pAcademic
institutions
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pNewspapers The Opportunity
pAutomatic production of display advertising pOn
the spot up-sell opportunities pSales reps easily
creating visuals pIncreased advertising
revenue pSales via new channels pDisplay
advertising created on-line pIndependent of
traditional skills
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pNewspapers The Product
p - Automated Ad Creation nComplex creative
layouts nQuality marketing material nProvide an
ondemand service nAutomated in-house production
tool
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pNewspapers The Application
pSingle application that can produce nProperty
Adverts nMotors Adverts nRecruitment
Adverts nGeneral Display Advertising
pAutomatic generation of multiple output
formats nPDF for print or electronic
publishing nJPEG nXML for multi-media purposing
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• is a unique automated layout system. It
• Significantly reduces the time it takes to

create a Display Ad and in many cases will
completely de-skill the process. The system
may be implemented in a variety of ways p As a
production tool for Ad Creation p As a
web-to-print solution for advertisers p As a
sales tool for the creation of Visualisations
and real Ads
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• The system is set up with a number of styles and
  layout rules for each of the types of Display Ads
  to be produced.
• will lead the user
  through the process of creating an Ad in a step
  by step mode. It will then work out the best way
  to lay out the Ad, consistent with the chosen
  style and build the Ad all the time ensuring
  that the result conforms to the layout rules.

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• The following screenshots are examples of how
  operates, by means of its own
  integrated user interface.
• Depending upon the application, this user
  interface may be branded for an organisation, or
  become part of the content owners own website.

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Select Type
The user first selects the type of Ad he wants to
create. These are configurable and he is only
presented with the types that are appropriate. He
also specifies the target publication and the
size of Ad to be created.
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Select Style
Next he chooses the style of Ad to be generated.
The styles do not necessarily define the layout,
this is decided by the Rules Engine according to
the content supplied.
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Check Cost
Optionally, the user may check the cost of the
chosen Ad, size and style. If used as a sales
tool, Apollo can be set up to generate two Ads
from the same content. One would be the chosen
Style and Size, the second could be an upsell
example.
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Check Cost
The text may be keyed directly into Apollo, or
Apollo supports the AdsML standards for
it's import and export of advertising content.
Import of text with standardised XML tags makes
the integration of Apollo with AdsML compliant
order entry systems and workflow processes an
easy task.
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Check Cost
.. Imported from an external source such as an
order entry system or text editor. Apollo
validates the text to ensure that it will match
the chosen style. If any text does not match with
the defined fields for that style, it is flagged
so that the user can simply paste it into the
appropriate place.
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Upload Images
The user is now invited to upload any images that
he wishes to include in the Ad. The Rules Engine
will place them according to the selected style.
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Generate Advert
Lastly, Apollo automatically generates the Ad,
optionally creating a PDF, JPEG and an XML
version of the Ad.
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These example PDFs illustrate the wide variety
of Display Ads that may be created by Apollo. The
powerful Rules Engine is the key to generating
the consistent styles. This is all easily
configurable through the use of an InDesign style
plug-in and the Wave2 configuration tool
The Apollo rules engine works out the best layout
and format for any given content according to the
styles and rules for that Display Ad. This means
that anyone with keyboard skills can create
professional Display Ads.
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CRM/Subscriber DB
Business Rules
Reader profile
Styles and Templates
Formatting
Output Generation
Decision Engine
Content Request
Content Search
DAM system
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nWave2 Rules Engine pLayout Decisions are made
when generating output (building ads)
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nLayout Decisions When each ad is built, this is
carried out under the control of the rules
engine. The rules decide which templates to use
for each ad, weather the text and images need to
be adjusted to achieve optimum results. In this
mode, the rules engine is behaving as a layout
artist with a full range of InDesign layout and
typographical control at its disposal. The rules
engine also makes the decisions about how to
intelligently use filters to occupy dead space
if there is not enough content to fill a page
within the typographical constraints.
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nTechnologies pJ2EE pXML, XSL pJava,
JSP pPlatform independent pBrowser-based UI