Year 8 English

1
Year 8 English

• FROOPS
• An Advertising Project

2
Project Objectives

• In pairs you will
• Design a new product
• Think about your target audience
• Design a magazine advert for your product
• Give a presentation selling your new product to
  the group.

3
Product Design

• YOUR PRODUCTS NAME IS FROOPS
• IT IS MADE FROM FRUIT.
• WHICH FRUITS WILL YOU CHOOSE?

4
PRODUCT DESIGN

• You are going to invent a new product.
• It will be a fruit flavoured snack.
• You will need to think about what it is made from
  (ingredients).
• You will need to think about what it will be like
  taste / look like
• You will need to think about how you eat it
  (fingers? Bite it like a Mars Bar?)
• You will need to think about what it comes in
  (packaging).

5
Marketing who will buy your product?

• Who is your target audience?
• How much do they spend on snacks?
• What does your target audience like? (Do they
  like healthy things?)
• How much will your product cost?
• Will you use any tricks to make them buy your
  product (like free stuff or money off coupons.)

6
Advertising

• You will design an advert for your new product
  for a magazine.
• What type of magazine will your advert be in?
• What colours will you use in your advert? Why?
• Logo
• Slogan
• Famous people? Who would your target audience
  like?
• What image do you want your product to have?

7
Advertising continued

• You will need to make an advert for the magazine.
• You will also need to make an A3 poster with all
  of the information about your product on.
• You and your partner will need to give a
  presentation about your product and your advert.