Glaucoma in

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Glaucoma in Ealing
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Where have we been?

• qualitative and quantitative
• work suggested poor public
• health knowledge of glaucoma

Public
Patients
Professionals
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Where have we been?

• poor public health knowledge

• pilot study of radio and press advert

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Purpose
A pilot study to assess how successful a
newspaper advertisement and a radio interview
about glaucoma are at reaching their target
population.
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Methods

• The health intervention comprised two components.
  
• 1. An interview on local radio
• 2. An advertisement in the local paper.
• Our target population were residents aged 45 and
  above in either Southall (West London) or the
  Isle of Wight (IOW).

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• A questionnaire was developed to be carried out
  pre and post intervention.

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Choosing the adverts.
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Advert used in Southall Press

(Translation)
(Translation)
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Advert used in IOW Press
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Results
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Conclusion

• In both areas a significant effect on those
  having heard of glaucoma was found.
• This could be attributed to both the advert and
  interview in Southall but would appear to be
  attributable to the newspaper advertisement alone
  on the IOW.

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Where have we been?

• poor public health knowledge

• pilot study of radio and press advert

• baseline investigations for
• main project

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The Ealing Project
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The Ealing Project

• 6/12 optom.referral

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• 21/26 practices participated

• average 16½ weeks data collection

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• 21/26 practices participated

• average 16½ weeks data collection

• 20,540 tests over 6 months

• 13,078 (64) aged 40 years

• 8033 (39) aged 60 years

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• 20,540 tests
• 278 referrals for glaucoma (1.4)

• 13,078 (64) aged 40 years
• 259 referrals for glaucoma (2.0)

• 8033 (39) aged 60 years
• 171 referrals for glaucoma (2.1)

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The Ealing Project

• 6/12 optom.referral

• PPV

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The Ealing Project

• 6/12 optom.referral

• PPV

• Public Health
• Knowledge

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Campaign
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