GO-Snax Product Launch

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GO-Snax Product Launch

• Today we will learn how to use Microsoft Word (or
  Microsoft publisher) to produce a discount
  voucher.
• We will compare the success criteria for the
  voucher with our finished work.
• Our finished voucher should encourage children to
  buy GO-Snax (or your own brand of snacks).

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Purpose and Audience

1. The purpose is to persuade people to buy
   GO-Snax by giving a discount voucher away in
   magazines and newspapers.
2. The audience will mainly be children.

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Essential Information

• Name of snack (GO-Snax)
• Amount of discount (e.g. 10p off)
• Date the voucher is valid up to.
• Address for the shopkeeper to send the vouchers
  to so they can get their money back.

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Criteria for success

• Good vouchers will meet these criteria
• Contain the essential information.
• Use the snacks logo or graphic.
• Will be clear to read and understand by children.
• Will be attractive and gain attention.
• Be small enough to be held in a purse or wallet
  easily.

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Create your own voucher.

• Use the help sheet if needed.
• Legibility - concentrate on clear writing and
  instructions.
• Remember the purpose (to persuade) and the
  audience (children).
• The voucher should be around 10cm wide and 5 cm
  high to fit in a wallet.
• We will assume the address and details for the
  shop keeper will be on the back of the sheet.

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Creating packaging

• For the next part of this lesson you will be
• using a Desktop Publishing (DTP) package
• e.g. Microsoft Publisher.
• You may wish to search and save an image from
• the Internet for this part of the project click
  here
• For help with Publisher for page setup
• and editing WordArt click here
• For help with creating graphics/logo for
• packaging or voucher click here

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Creating a voucher

• For the next part of this lesson you will be
  using a Desktop Publishing (DTP) package e.g.
  Microsoft Publisher.
• Demonstration tutorial

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Voucher example
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Offering choices

• Graphic designers will usually offer more than
  one version of their designs for the client to
  choose from.
• Copy and paste the whole of your voucher so you
  have at least 2 copies.
• Alter the copies to show how different colours,
  fonts etc could be used.

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Colour ways
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Evaluating using ourCriteria for success

• Good vouchers will meet these criteria
• Contain the essential information.
• Use the snacks logo or graphic.
• Will be clear to read and understand by children.
• Will be attractive and gain attention.
• Be small enough to be held in a purse or wallet
  easily.
• How well do our designs meet these?

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Important points

• We need to always consider the PURPOSE of the
  work and the AUDIENCE it is aimed at.
• CRITERIA for success can be outlined and used
  to evaluate our finished products.

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Homework

1. Annotate your printout to show the techniques you
   have used when making the voucher.
2. Find a voucher (or advert for a business) in the
   local newspaper or yellow pages and compare your
   voucher with it. Explain the good points of your
   vouchers and some things that could be improved.

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Homework

• Use the yellow pages, a local newspaper or
  similar to find three small advertisements for
  businesses.
• Cut them out and stick them on a sheet of paper.
• What is the essential information held in all
  the adverts?
• What makes a good advert?