My lovely title

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Moneywise

• Moneywise launched in 1991 and is the UKs
  leading personal finance magazine.
• Moneywise was acquired by Interactive Investor
  in October 2004.
• An enhanced Moneywise.co.uk launched in December
  2007 as a website focused on helping consumers
  make better financial decisions.
• Moneywise.co.uk makes the link between money and
  lifestyle- this works because most key financial
  decisions are first driven by lifestyle changes.
• There is a significant social and community
  aspect to the site with discussion boards, blog
  postings and high quality video content.
• All editorial video (Moneywise TV) content is
  produced in-house.
• Typical User Profile is
• 52 Female
• Aged 25-45
• Earning 32,000 a year

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www.moneywise.co.uk
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Advertising Opportunities on Moneywise.co.uk

• Display Advertising
• 728x90 Leader Board (15K)
• 300x250 MPU (20K)
• 120x600 Skyscraper (15K)
• Overlays (please enquire)
• Emails
• Moneywise Newsletter (2 sends per week to
  35,000)
• Solus Email (1 broadcast per week to 35,000)
• Sponsorship
• Moneywise TV Sponsorship
• Section Sponsorship
• Special Editorial Feature Product Guide
  Sponsorship
• Full page co-branded Advertorial Splash Page

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Moneywise Personal Finance Network

• II Personal Finance re-branded as Moneywise
  Personal Finance Network (MPFN) on 1 July 2008
• MPFN is a Network of exclusive distribution
  websites hosting our
• Commercial deals
• Personal Finance comparison tools
• Financial calculators
• Editorial Video content

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MPFN Websites

• The Moneywise PF Network includes-
• Moneywise http//www.moneywise.co.uk
• Interactive Investor http//www.iii.co.uk/
• Money Observer http//www.moneyobserver.com
• Channel 4 Money http//www.channel4.com/money/
  
• Scotsman http//money.scotsman.com/scotsman/in
  dex.jsp
• Lycos http//money.lycos.co.uk/lycos/index.jsp
  
• Johnston Press Group http//www.johnstonpress.co
  .uk/
• Which? http//www.which.co.uk/reviews/money/in
  dex.jsp
• Total network reach is over 10,000,000 unique
  users a month

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Leading MPFN Websites
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Advertising opportunities through the MPFN

• All MPFN campaigns run across the relevant
  websites within the network.
• Campaigns can be booked using the 3 buying models
  below
• Cost-per-click (CPC)
• Cost-per-application (CPA)
• Cost-per-lead (CPL)
• (details of each to follow)

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CPC Opportunities

• CPC activity is delivered through Quick
  Picks promotions (QPP).
• QPPs are branded promotions with text
  content.
• Up to 5 providers are featured in customized
  table and standard ad formats.
• Design allows promotion of product USPs other
  than standard AER/APR rates.
• Volume and price quoted on a case by case basis
  depending on product type and quality.
• Listed products are included in relevant
  product sections and on MPFN ad rotation
  (1,000,000 impressions per month).

Examples to follow
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Example of Quick Picks Promotions
QP Table 88x31 logo image and up to 25 words of
promo text
QP Skyscraper 120x600
QP MPU 300x250
QP Leader Board 729x90
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CPC or CPA Promotion Opportunities

• Personal Finance product providers can purchase
  Apply Now buttons next to their listing on
  relevant comparison result tables.
• Comparison tools are available for Savings,
  Cash ISAs, Current Accounts, Loans and Credit
  Cards.
• Providers where we have commercial
  relationships in place referred to in Moneywise
  editorial will have their name/product
  highlighted as a clickable link directing to
  their website (Please note these are not
  advertorials and we have no control over the
  providers mentioned).

Examples to follow
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Product Comparison Results Example
Comparison Widget
Results
Apply Buttons
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Moneywise Editorial Example
Clickable Links
This example is a credit card market review. We
have similar commentary for other Personal
Finance product areas.
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CPL Opportunities

• Cost-per-lead opportunities are available either
  through competitions hosted on Interactive
  Investor Moneywise (20M PI/600K UU).
• Competitions run from 4-6 weeks and can deliver
  up to 2,000 qualified leads.
• Promotional co-branded ads and emails are
  created by MPFN whilst the prize is provided by
  sponsor.
• Entry page consists of questions aimed at
  pre-qualifying leads as per sponsor request.
• Only qualified leads are chargeable.

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Competition Example
Sponsor branding
Entry fields
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Price Guide

• CPC
• Savings 4.00
• Loans 3.50
• Credit Cards 3.00
• Banking 4.00
• Mortgages 4.00
• Insurance 3.00
• CPA
• Savings 50 per application
• Loans 70 per application or 100 per dispersed
  loan/1 Loan Value
• Credit Cards 40 per application
• Banking 100 per application
• CPL
• 10 to 50 subject to perceived lead value

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Summary

• Moneywise is a strong brand with 18 years
  personal financial experience.
• MPFN is a wide reaching network of over 10M
  unique users.
• There a range of marketing opportunities
  available.
• MPFN offers different buying models to suit all
  budgets.