Presenters Name

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Presenters Name
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Presentation to the ATLAS S.I.G Meeting DIT
Cathal Brugha St. 5th December 2005
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• Facts
• Who?
• Established in 2003. The founder members are
• Dublin Tourism,
• Irish Hotel Federation,
• Dublin City Council,
• Association of Irish Professional Conference
  Organisers

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The Dublin Convention Bureau Team Jean
Evans Donna Brogan Board of Directors Clive
Brownlee (Chairman) John Power Niall
Geoghegan Gerry McAuliffe Brian
McColgan Matthew Ryan Frank Magee
(Secretary) Kevin Dowling John Rafferty

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Mission To promote Dublin as a Business Tourism
destination by creating awareness of its
advantages and offering solutions that meet the
needs of clients and members. Vision A dynamic,
can-do convention bureau with a strong membership
base that successfully positions Dublin as a top
10 European destination. Positioning We are
positioning Dublin as an accessible destination
with an excellent accommodation and service
infrastructure. The DCB is promoting Dublin as a
knowledge capital and a vibrant, dynamic,
cultural and an exciting city to visit. In doing
this we also portray Ireland as a excellent
country in which to do business, thereby
promoting Dublin and Ireland as a place in which
to invest.
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• Targets
• DCBs core target sectors are
• Association Conferences
• International Meetings Internal and External
  Meetings
• Incentives

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• The role of the Dublin Convention Bureau
• Raise the profile
• Promote the city
• Generate pursue leads
• Comfort factor
• Offer impartial, free and sound advice
• Very personalised service - no two answers are
  the same,
• because no two clients ask us for the same
  thing!
• First point of contact

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Strengths

• - A Unique Cultural Heritage
• - Entertainment
• - Things to do Urban
• Country Experience
• - Success in Tourism
• - Direct Air Access
• - People
• - DCB

• - Security / Safety
• - Celtic Tiger
• - PCOs / DMCs
• - Good accommodation stock
• - Good meeting facilities
• - Impending NCC
• - English speaking
• - Eurozone

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Challenges

• Limited funds stretch?
• Limited human resources
• No financial incentives to offer potential
  clients
• Traffic
• Little real understanding of Business Tourism
• No clear understanding as to why the city needs
  a CB
• Lead referral process

• No tax back/VAT on FB
• No National Convention Centre
• Lack of variety within
• membership
• Dublin ranked in 21st place for conferences
  (ICCA)
• Shortage of large scale banqueting facilities
• Shortage of marketing tools

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• What DCB does
• Support the DCB Membership and Potential Clients
  by
• Acts as a conduit between potential clients and
  members
• Actively seeks out and follows leads
• Support members, e.g. provision of material,
  letters of endorsements
• Representation at trade shows, conferences, and
  other
• promotional opportunities
• Site inspections for clients
• Secondary marketing

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• 2. DCB offers Marketing Support
• Manage www.dublinconventionbureau.com - effective
  online sales
• Production of promotional literature for meeting
  planners
• Direct mail shots
• Database Management
• Avail of networking opportunities, e.g. ICCA,
  HSMAI, NEO Ireland
• Create and develop eZines for members, clients
  and media
• Proactively create publicity and advertorial
  opportunities
• 3. Facilitate the sale

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• How?
• 1. Marketing Collateral
• Development of new suite of up-to-date marketing
  collateral specifically tailored to meeting
  planners.
• All material is available in pdf format.
• Every client that contacts DCB for assistance
  receives the complete pack of information by
  email and by post.
• DCB members can use this material to back
• up their individual product.

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Who Are We? Outline of marketing activities and
promotions undertaken by DCB. Prove It! Case
Studies of product launches, incentives, meetings
and conferences that have been successfully
managed recently in Dublin.
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Whats On Offer? Outline of PCOs, Venues and
Hotels in Dublin that seek to market themselves
in the conference and meetings marketplace.

Thank you very much for your meeting planners
pack. Congratulations with the concept and layout
of your brochures! (Belgian MP- 03/05/05)
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Why Dublin All the reasons why Dublin is a great
conference and meetings venue, plus all the
relevant facts and figures about the
city. Things to do in Dublin and the island of
Ireland A regional spread of ideas to benefit the
whole country and a listing of the top ten things
to do in Dublin.

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How? 2. Attendance at ALL Business Tourism Trade
Shows in Europe Plus Claridges
Event, Utrecht Promotion, Dublin Workshop

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How? 3. eMarketing and Web Marketing

DCB is also listed on www.pa-assist.com
Members can avail of the opportunity to
participate on this website by virtue of DCB
being a site sponsor, e.g. to promote special
offers for available meeting space.
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- 1200 1500 pax visiting the site each
week. - 13000 14000 pax visiting the site each
week.


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Distributed recently to Scandinavian MICE
Planners and French Corporations.
Scandinavian MICE Planners Opening rate
47.41 French Corporate Market Opening rate
42.32 Average is generally 30.
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Distributed recently to over 15,000 agents,
association meeting planners and corporations in
the Benelux Region. Over 55 new requests for
information on Dublin!

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DCBs ezine is circulated to a growing database
of approximately 3,000 potential clients.
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DCB continues to sponsor sites such as IFSC
Online and meetcentives.com
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• Dublin Convention Bureau aims to have media and
  eMarketing coverage every month for the city of
  Dublin directly targeting the Conference
  Meetings sectors.
• This advert has been successfully used recently
  in publications such as
• ICCA 11 year calendar
• IHF Brochure
• Dublin Pass Brochure
• AIME Supplement
• IMEX Supplement
• to name but a few

How? 4. Media Coverage

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Association Meetings International (UK) -
February 2005 MIC (CH) September 2005 Hotel
Forum (Scotl.) October 2005


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Conference Incentive Travel Magazine March
2005

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• Other opportunities availed of recently
• Support Tourism Ireland at AIME,
• the Australian and New Zealand Business
• Travel Show
• Support Tourism Ireland at IMEX with their
• Business Tourism supplement, produced in
• 22,000 copies.
• Both the German and the Australia supplements
• are also to be used later in the year for
  direct
• mailings to the MICE market.

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DCB is working hard to keep DUBLIN and YOU top of
mind!
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DCB is making sure that Dublin is highlighted and
mentioned at every available opportunity. DCB is
constantly seeking out new marketing platforms.
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• Is it working?
• DCB enquiries are increasing all the time!
• 600 enquiries in 2005
• August up 48
• September up 182
• October up 525

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• What NEXT?
• Throughout 2006
• DCB will continue its efforts to keep Dublin top
  of mind through media exposure, web and
  eMarketing activities.
• Revamp and revitalise the DCB website
• Develop Point of Sale material for conference
  promotions
• Continue to attend all networking events through
  ICCA
• Development of new processes and procedures to
  measure performance
• Focus on the UK Corporate Market
• Focus on the Association Conf. Market

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• Conclusion
• DCB is creating a prominent profile of Dublin to
  address the challenges of where we are currently
  positioned
• DCB is creating an effective destination sell and
  keeping the city top of mind for meeting
  planners seeking new destinations
• Dublin is most certainly punching below its
  weight - significant potential for growth with
  the proper support and in the proper environment
  the Dublin Convention Bureau will succeed in
  achieving its goals.