Title: Digital Youth
1Digital Youth
2Panel 3 Digital Difference
- Sunday, June 22nd
- 1300 - 1430 p.m.
- Thinking through
- Difference
3About Me, On this Panel
- Originally I was asked by the organizers to
present something at this conference, but . . . - That was kind of like asking Ringo to do a drum
solo. - Imagine David Slater as Paul here
- you know, Ringo . . .you could go -- da-dupe,
ba-dupe, da-dupe - (Believe me, no one would be duped by that)
4About Me, On this Panel
- Anyway . . . once it became clear that I had
nothing to offer, the organizers said - well, hey . . . Theres always commentary . . .
- Which is why I sit before you in the role of
commentator - Soon it should be abundantly clear that they
might have been better off with Ringo as a
commentator - But, its too late to rescind the offer
- And besides, this shouldnt take longer than your
average Led Zeppelin drum solo
5About Me, On this Panel
- I come to this panel with a number of
intellectual caps - Communication researcher
- Social theorist
- Mediated sociologist
- My work is primarily situated in Japan, although
I also have looked at other Asian countries, such
as Malaysia, and Asia in general - Mostly in relation to matters of contextualized
globalization - In these comments I will try to don these various
caps
6About Me, On this Panel
- My claim to inclusion, perhaps, was a chapter in
a book on Global Youth Culture (2007) - There I presented an ethnography of youth cell
phone use in Japan - I dubbed these users adolechnics
- Users with clearly distinguished differences from
other mobile phone users in Japan - and presented the multiple ways that keitai
worked to mediate identity - Mobile phones served to nurture and advance their
difference
7Adolechnics 4 Levels of globality
- In concluding, I theorized 4 levels of youth
mobile phone use vis-à-vis globalization - The Macro-Global
- The Global-Local
- The Micro-Global
- The Micro-Local
8The Macro-Global
- keitai simultaneously connects adolechnics to
larger social, political, economic and moral
worlds - above all
- the consumer-capitalist economy, and
- the popular cultural realm.
9The Global-Local
- While adolechnics actively engage in consumption
via mobile phones . . . - they consume without being overly consumed with
the idea of consuming. - They share the joy of consumption
- with mutually linked, though independent,
consumers - All engaged in identical acts of consumption.
10The Micro-Global
- Adolechnics devote considerable time teaching one
another - how to belong to their groups
- what it means to be a young adult-in-the-making
- to be a consumer of popular culture
- to become a member of an economic and cultural
sub-group within society. - So much of adolechnic behavior can be understood
as a process of mutual instruction and learning,
reinforcing, integrating, connecting,
group-forming.
11The Micro-Local
- Adolechnics exist in atomized capacity as
individuals. - They wield keitai as a means of defining self and
expressing agency. - For the adolechnic, the private social worlds
that they create are amae-ful - Through the acceptance of others, each individual
is empowered to be - Optimistic
- Inquisitive
- Playful
- Trusting
- Externally-oriented
- and pro-actively social.
12About this Panel
- Well, enough about ME!
- As for this panel . . .
- The common name associated with digital --
anything -- in academic discourse this past
decade has been divide - The fact that this panel consciously selected a
moniker of difference in association with
digital cannot be missed and should not be
minimized
13About Divides
- Divide meant a schism
- Often defined by race, age, gender, or geographic
location - And this worked to organize research for over a
decade showing the various divides and
secondary divides in place, in particular,
between - Nations North and South
- Between nations in a region (for instance, in
Asia) - Within any one country (for instance, the US or
Japan)
14Typing Divides (DiMaggio and Hargittai 2001)
- Technical means (software, hardware, connectivity
quality) - Autonomy of use (location of access, freedom to
use the medium for one's preferred activities) - Use patterns (types of uses of the Internet)
- Social support networks (availability of others
one can turn to for assistance with use, size of
networks to encourage use) - Skill (one's ability to use the medium
effectively).
15Typing Divides
- In my earlier work on adolechnics, all 5 of these
elements appeared in youth mobile behavior - Denoting not so much a divide as points of
demonstrable difference - It is this theme that I wish to emphasize as I
move through the rest of these comments
16Typing Divides (Norris 2001)
- 3 Levels
- the global divide
- encompasses differences among industrialized and
lesser developed nations - the social divide
- points to inequalities among the population
within one nation and - A democratic divide
- refers to the differences among those who do and
do not use digital technologies to engage and
participate in public life.
17Embodied Divides
- We see these divides in each of the works on this
panel, by turns. - For instance
- Hjorths work points us toward the global
divide - Qius work underscores the social divide
- Clevelands work helps us explore the democratic
divide.
18Comparative Divides I
- Much work on digital divides has been comparative
- -- as we saw in the work of Lin and Jung,
yesterday
19Comparative Divides I
- Ishii and Wu (2006) compared Taiwanese and
Japanese youth - Taiwanese youth use the Internet to a much
greater extent than Japanese youth - even though broadband services are cheaper and
faster in Japan - Japanese youth use text-messaging services
featured on mobile phones more than their
Taiwanese counterparts.
20Comparing Divides I
- While Taiwan has developed a unique BBS (bulletin
board system) culture, Taiwanese have a
comparatively stronger degree of trust in the
Internet than the Japanese. - The Internet culture in Japan is more
individualized. - Japanese adolescents and young adults tend to
avoid direct communication, resulting in the
promotion of a unique mobile media culture among
the Japanese youth.
21Comparative Divides I
- The findings suggest that
- despite the worldwide standardization of
communication technologies - the two countries have created different media
trends for their youth - due to culturally different personal relationship
patterns
22Comparative Divides II
- Comparing three high-access countries in East
Asia Japan, South Korea and Singapore -- Ono
(2005) found that - inequality in ICT access, use and skills reflects
pre-existing inequality in other areas of economy
and society in the three countries. - Not all of which are the same in the 3 countries
23Comparative Divides II
- Specifically
- In Japan and South Korea, women are less likely
to use computers and the Internet than men. - In Singapore, gender inequality is less
pronounced, but the separation between the users
and the non-users by education and income is
considerably larger than in the other two
countries. - Moreover, there is a clear divide across
demographic groups when it comes to its actual
usage. - Access therefore does not translate into usage in
these three countries
24Japans Secondary Divide
25Japans Secondary Divide
- The previous graph shows the breakdown of
demographic usage of the internet. - Over the last six years, almost all age groups
have increased their share of total home PC
access - SAVE FOR 20 year-olds, whose share DROPPED from
23.6 to 11.9
26Summarizing About Divides
- In short
- Divides exist
- They can be evaluated in numerous ways
- They differ both within and across countries
- This is especially true in Asia where there is
great variation in economic, political, social,
and ethnic configuration - There seems to be a need for further
conceptualization of digital phenomena
27The Difference Difference
- Rather than a divide, the idea of difference
takes the emphasis away from schism -- conflict
or disjuncture. - The emphasis is on characteristics associated
with use or non-use - Certainly, some of this may be embodied in
geographic location, racial characteristics,
gender, and economic condition. - And by comparing the papers by Mouri and Wu
(yesterday) we can easily appreciate the
differences in use of mobile between Japan and
Taiwan
28The Difference Difference
- And each of these latter elements we saw in our
papers this session - However, the emphasis on difference opens up
analysis - In ways that schism might not
- And in more positive ways
29The Difference Difference
- For instance
- in Clevelands emphasis on how racial imagery
services a more subversive, less reactionary
political agenda - This evinces societys complex sectoral
organization, that enables two contradictory
elements to stand side by side, at once. - Something that we all puzzled through yesterday
and heard a partial answer from in Davidsons
paper
30The Difference Difference
- For instance
- in Hjorths highlighting of a particular user
group, which opens into a discussion of intimacy - A key feature of other work on cell phone (I.e.
Ito 2005) - But a larger feature of Japanese media, a I have
shown in my work on television - Where Hjorths work is significant is in
demonstrating the unique forms that intimacy can
take in this particular user group - Thus, while intimacy may be a central feature of
all Japanese media, it is liberated in unique
ways by this particular medium for this
particular user group
31The Difference Difference
- For Instance
- While Qius paper accentuates the economic . .
among his have-nots are non-economically
delineated social groups - school drop-outs
- rural children left behind by their
migrant-worker parents - Ethnic-minority youth
- Female Internet dropouts
- Certainly, the economic is the key analytic
sector, with - young migrant workers
- students from low-income families
- Yet, all groups he covers possess social
definitions that distinguish them, and
(differentially) locate them in socio-political
space
32The Digital Difference
- One aspect of difference that we all must
appreciate (and which authors generally do) is
that not everything digital means keitai. - One example is Qius emphasis on e-conomy
which, he is clear, is not only about cell
phones. - online gaming is included
33Differences in Digital Difference
- While cell phone has been the dominant
interpretation of digital in the literature, as
well as the papers this week-end, we should
recognize that there are various incarnations - Most importantly
- the Internet
- Webcam/video chat
- Role-playing games
- Ipod/MP3
- Portable game players
34Analytic Difference
- Although some devices share certain functions
- Others demand different assessments based on how
the devices interact with, in particular, - Psychological,
- Social-psychological,
- Social
- dimensions of human orientation and behavior.
35Analytic Difference
- Thus, in assessing these papers I would ask that
we also recognize the following
difference-makers in tendering analysis about
digitization in contemporary life - Digital demands
- Digital capabilities
- Digital opportunities
- Digital influence
- Digital response
- And that these 5 aspects may/will likely differ
depending on the particular device (digital
medium) under study
36Analytic DifferencePublic versus Private
- Another important distinction in certain analyses
is the use of digital devices in public versus
private - For instance, engaging in good night pillow talk
by phone may differ from talking by phone as one
walks down the street - Listening to an MP3 on the train can be socially
distancing (and interpretable as such) doing the
same thing in ones own room ought not be viewed
the same way - A simple observation is that this is one role
(and a justification) for ethnography to
establish and concretize such differences
37Analytic DifferencePlace and Mode of Use
- The difference in use suggests that the same
digital device might be capable of producing
different social outcomes - Based on its place of use
- As well as its manner of use
- Differences that we saw outlined in the research
reported by, among others, Galbraith and also
Manabe.
38Analytic DifferencePublic versus Private
- In certain cases, with certain devices, the
distinction between use in public versus private
space may not matter - As, for instance, when we talk about
co-presence - Or when we regard Internet use
- Texting, emailing, web-searching, conducting
commercial transactions - I.e. when we emphasize function/use-value
39Digital Devices asDifference Markers
- The cultural role of these digital devices is not
only to adopt a style of life - It demarcates one as belonging to a group
- Any group
- Which implies sociality
- Demonstrates popularity
- Refutes anomic-ness
40Borrowing from Goffman I
- Remember Erving Goffman? (We ought never forget
him) - When Goffman talked about tie-signs he meant
that a gaze could link one passerby with another - Applied to digital phones, we can see them
serving as tie-signs of a different sort - Tying us to unseen others
- Implying networks beyond direct social
surveillance - Marking us as belonging elsewhere
- Beyond the current space of observation
41Borrowing from Goffman IIMarking Difference
- Stigma is germane, as well.
- There is an is/not condition of stigma
associated with digital use - Is the condition of carrying and using digital
devices in public - Effect negates stigma
- The stigma of being an outsider, a loner, an
outcast - Not the condition of not bearing/using digital
devices in public - Effect activates stigma
- The stigma of being unaffiliated, an outsider,
uncool
42Surveillance and Difference
- Numerous authors (e.g. Green 2002 Ling and Yttri
2002 Skog 2002) have argued that cell phones
have altered power geometries - Youth can avoid the surveillance of parents or
others via their new mode of communication - Certainly in Japan, this is true
- As Ito and Okabe (2003) have argued
- Mobile phones mean freedom from
- in a context where lack of space abounds
- and the major sites of daily existence (home,
school, work, urban space) are so heavily
monitored
43Surveillance and Difference
- While this may afford a certain privacy, the fact
of surveillance and the presence of the cell
phone IN THE FACE OF surveillance is suggestive - of an open flaunting of privacy
- An open presentation of the intimate self
- As keitai (in particular) is often asserted to be
an affective device - It is a representative extension of us
- in our capacities of and subjectivity as being an
intimate being - A declaration of social independence from the
collectivity
44Surveillance and Difference
- The existence of social observation and the
awareness of observation, suggests that - digital technologies are wielded precisely to
emphasize difference - The differentiation of my private life from
this public world - In a word, because there is surveillance, public
digital display happens
45Assessing Digital Difference in Public
- Although insularity from public engagement may be
one assessment of digital use in public . . . - nonetheless, digital engagement in an alternative
social (but private) space, is - a social act
- committed in a specific, locatable, larger
(common) social space
46Intimacy and Surveillance
47Absorption or Display?
- In Absorption and Theatricality (1980) Michael
Fried studied 18th-century French paintings
representation of absorptive states
48Media-induced Absorption
- He emphasized portraits in which the people
depicted ignored the beholder - This is signified as total self-absorption a
loss of social self-consciousness. - It is akin to the interiority McVeigh theorized
exists with cell phone use (2003)
49Intimacy and Media
- Fried also argued, though, that whenever a
consciousness of viewing exists - absorption is sacrificed
- and theatricality results
50Surveillance and Digital Display
- As for the social worlds encounter with digital
technology, I would agree with Fried about the
theatricality. - But I also think we need to look at his claim
about viewing differently. - He argues that when painters obliterated the
point of view of the beholder, the 18th century
observer - was neutralized
- And the viewer found this neutralization
thrilling
51Surveillance and Digital Display
- When it comes to digitality in public, I think
that neutralization and theatricality are wed. - The observer, though screened off, is
- Present, and
- Complicit
- S/he stands in the outer social world in a
position of voyeur of the digital performers,
engaged in their public acts of private
communication.
52Surveillance and Digital Display
- A state, I admit, I often find myself in . . .
- As I witness (spy on?) someone locked in on their
digital device in public
53Concluding About Public Display
- Leaving me to wonder
- whether there is a communication process going on
independent of the communication process
involving digital technology - Beyond the communication between human and
machine or human and human through the machine .
. . - Perhaps there is the communication between human
on machine (on the one hand) and the public world
(on the other)
54Concluding About Public Display Communicating
Difference
- Rather than the former (ostensibly) engaged in
excluding the latter during the process of
their third party act of communication - The former plays to the latter
- Signaling it
- Engaging it
- Speaking to it (about self and place of self in
society) - Communicating difference
55Thank You!
- Hey Ringo
- Drum Roll, please . . .