Virtual Marketing Analyst MarketMiner Inc', Charlottesville, VA

1
Virtual Marketing AnalystMarketMiner Inc.,
Charlottesville, VA
Innovation The firm has produced a
highly-automated, cross platform and
cost-effective data mining environment that
assists developers in creating vastly superior
statistical models faster and cheaper than any
other available tools.

• Accomplishments
• Push-Button Marketing Analyses/Reports
• Identify potential high-payoff market segments
• Predict prospects' profitability
• Identify new prospects looking most like current
  customers
• Identify customers most likely to attrite
• Identify customers whose sales are below
  expectation
• Enhance sales forecasts through use of additional
  variables
• Quantify profit impact of economic and seasonal
  variables
• Identify critical demographic, firmographic, and
  psychographic factors
• Sales Automation
  Call Center         
• Superior lead prioritization
  Generate more highly personalized
• Intelligent prospect
  and targeted offers
• identification using customer cloning
  Enable real-time cross-sell/up-sell
• Isolation of key factors impacting
• sales effectiveness                               
                          
• Web Marketing
  Advanced Modeling Applications

• Commercialization
• MarketMiner Inc. is the first company to
  introduce a Market Mining tool
• that is tailored to meet the specific needs
  of marketing and sales professionals.  The firm
  believes that Market Mining products should come
  with standard functions such as address
  standardization, geocoding, and data enhancements
  to provide customers with the most comprehensive
  Market Mining products today.  In striving to
  meet that goal, MarketMiner Inc. has established
  strategic partnerships with companies such as
  Mailer's Software, DB Mastery, SalesLogix, and
  Applied Geographic Solutions.
• The firm has partnerships with the following
  firms Pitney Bowes, Alltel, ADVO, Interact, IBM,
  CAS, quaero, Rockwell, Lockheed Martin, Xpress
  Document, LTS, WordCom, City National Bank,
  Philip Morris, Continental Airlines, People Soft,
  Provident Bank and General Dynamics.

Government/Science Applications Marketminer
software has been included in the following
Johnson Space Center initiatives. Automated
classifications of EGIL (Electrical Generation
Integrated Load) signals from the Space Shuttle.
Estimation of Force moment coefficients for the
X-38 Space Station escape vehicle.
Points of Contact 1994 SBIR Phase II NAS
9-19490 Collin Hieger, chieger_at_ems.jsc.nasa.gov180
3 MarketMiner--www.marketminer.com
Johnson Space Center Date of Update
10/10/02 Success Story 09-49