Building Broadband Britain

1
Building Broadband Britain Angel
Gambino Controller, Business Development and
Emerging Platforms BBC New Media and
Technology Broadband Content Workshop July 15
2003
2
Broadband and the BBCi

• Over the past 18 months, BBCi has offered a
  selection of award winning broadband content.

Voted Best Site for Broadband 2002
3

• Broadband access market in 2003

• Over 2 million UK broadband connections.
• BSPs are currently acquiring 35,000 new
  customers a week.
• UK broadband subscription market has grown 200
  in last 12 months.
• 17 of internet households now connect via
  broadband.

Sources OFTEL, Office of National
Statisitics.
4
BBC and the broadband market
Why is broadband important to the BBC?

• BBCs role in driving digital take-up in
  Britain.
• Broadband opens new world of rich media content
  delivery.
• Market poised for significant growth over next 2
  years.
• Opportunity to extend reach of BBCi to new
  internet users.
• Rich seam for innovation and demonstration of
  distinctiveness required of public service
  broadcaster.

5
BBC and the broadband market
Business Model Value Chain

• BBC provides content via relationships with
  BSPs.

• Public Service Model
• No fee licencing model.
• Content is provided free to air.
• Content must be prominently promoted.
• Content is provided on non-exclusive basis.
• BBC controls roll-out and contains distribution
  costs.

• Commercial Model
• Guaranteed licence fee OR revenue share
  minimum guarantee.
• Highly bespoke customised service.
• Ability to monetise via subscription/premium
  services.
• Provided with windows of exclusivity.

6
Broadband and the BBCi
Current Content Portfolio
7
Broadband Consoles
News, Sport and Weather
8
Broadband and the BBCi
Encoding Standards

• Audio
• Speech to be encoded at 64 Kbps.
• Music to be encoded at 64 Kbps, or encoded at 96
  Kbps.where music fidelity is warranted.
• Real v8.5 non-Surestream codecs.

• Video
• Maximum bitrate for broadband Video content is
  256 Kbps.
• Real v8 non-Surestream codecs.
• 43 video content to be 320 pixels x 240 pixels.
• 169 video content to be 384 x 216.

9
Broadband Consoles
Entertainment
10
Special Events
Iraq War Broadband Special
11
Special Features
Best of BBC comedy clips
12
Special Features
Sport Academy Video Masterclasses
13
Interactive Applications
Downloadable rich media applications
Dinoworld 3D virtual world based on Walking
with Dinosaurs TV programme
14
Community Shows
Broadband Companion to CelebDAQ Game on BBCi
15
Broadband in Education
Digital Curriculum
16
BBCi Hull
Broadband to TV
Hull will be seeing the future of broadcasting
before the rest of the country. We are opening
the door to a new era. New interactive
technologies provide the BBC, as a public service
broadcaster, with a unique opportunity to get
closer to our audience - and for them to get more
back from the BBC.   Greg Dyke, April 2002

• BBCs pioneering broadband to TV trial in the
  north of England.
• Unique combination of traditional broadcast
  television, VOD, information services and next
  generation enhanced programming.
• Delivered Kingston Interactive Television (KIT)
  platform.
•  
• Local content proves most popular.
• Audiences in Hull respond better to interactive
  TV than those in other digital TV households.

17
Broadband 2003/2004

• During the next 6 - 12 months we will be
  concentrating on the following
• Redefining the BBC website as a rich media
  destination.
• Developing existing consoles based on feedback
  from users and partners.
• Delivering further modules of next generation
  broadband consoles.
• Expanding scope of IP ranges to ensure all UK
  subscribers are able to access the content.
• Continuing to innovate and lead the way to a
  truly digital Britain.

18
BBCi Broadband