Versatel Football and ADSL 2 product launch

1
Versatel Football and ADSL 2 product launch

• 15th April 2005
• Raj Raithatha

2
Versatels Goals
Triple Play
Gain marketshare rapidly (100k subs in 2005 and
500k in 2008)
Value add at competitive tariffs
Make it easy and simple maximize convenience
Personalized content rather than standard program
3
Multicast vs. Unicast

• Now
• Scheduled TV only
• Films, drama, series, shows and sports scheduled
• Payment independent on usage

• Versatel
• TV on-demand
• Films, drama, series, shows and sports on-demand
• Pay for what you use

You watch what, when an how they want
You watch what, when and how you want
4
A new reality for the media Multicast vs.
Unicast
Of the 11.2m hours of BBC radio listened to over
the internet in February, 4.4m were streamed at a
different time to the original broadcast John
Gapper (columnist), Financial Times (April 14,
2005)
5
Launch offer

• Whats included in the introduction offer?
• All live Eredivisie matches of all clubs for free
  
• Up to 20Mb ADSL 2
• Decoder and multimedia modem (remains ownership
  of Versatel)
• Installation at your premises done by an engineer
• Whats the price?
• 39.95 p/month for a 20Mb ADSL 2 connection. All
  live Eredivisie matches included in this price
• 49.95 one time connection fee
• Watch matches at a later moment 0.99 per match
• Contract length 12 months

Live Eredivisie Football, watch what you want
when you want it
Note Offer valid until June 1, 2005 For full
details on the product specification and the
terms and conditions please go to www.versatel.nl
6
Target Market initially
Triple Play
More than 200.000 households viewing football
over digital TV
3.5 million people who watch Studio Sport on an
average Sunday evening
People who are looking for higher bandwidths
7
Product roadmap
Teleworking
Video Conferencing
Telephony
Program on-Demand
Value proposition for the customer
Premium Movies
Schedule TV
Football Replay on-Demand
Todays Offer
Live Eredivisie Football
Internet Access up to 20Mb
Broadband ADSL2 Connection
8
Benchmarking
1)

• 1 Mb ADSL range between 25 and 30 p/month
• 2 Mb ADSL range between 30 and 35 p/month
• 4 Mb ADSL range between 40 and 55 p/month
• 6 Mb ADSL range between 50 and 80 p/month
• Currently live Eredivisie football (4 games only)
  ADSL is between 55 and 65 p/month
• Versatels Live Eredivisie Football product (9
  live games) up to 20Mb ADSL 2 is 39.95 p/month

1)
1)
1)
1)
2)
1) Price ranges valid as at April 13, 2005 2)
Introduction offer valid until June 1, 2005