GENDER PRIZE TRADITIONETHICSMONEY

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MONEY AND ETHICS IN WIMBLEDON CHAMPIONSHIP
Humanities Module / Leicester, England CIES
Master 2004-2005
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INTRODUCTION

• Money and ethics in histrorical terms
• - The Protestant Ethic
• - The history of Wimbledon
• 2. Money and ethics in commercial terms
• 2.1 The balance between tradition and
  commerce - Supplier and advertisment
• - Broadcast strategy
• 2.2 Inequallity of the tradition and commerce
• - Prize money
• 3. Money and ethics in social terms
• - Road to Wimbledon
• 4. Conclusion

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Money and ethics in historical terms

• The Protestant Ethics
• Weber claims Dedication to and pride in one's
  work, is inevitably a highly productive attitude.
  The Calvinist ethic of "godliness" through the
  humble dedication to one's beruf (calling/
  duty/task), meant economic productivity was
  consequently higher in Protestant communities.
• Conclusion
• Webers definition of capitalism is the triumph
  of rationality over tradition.

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Money and ethics in historical terms

• 1884 - Womens singles were introduced.
• 1927 - First Championships radio broadcast went
  on air.
• 1957 - Althea Gibson, the US black player won.
• 1968 - Open Championship, prize money and color
  TV introduction
• 1993 The Long Term Plan was introduced to
  develop the facilities
• 1999 - Such tennis promotion activities were
  allowed to entertain public during the
  Championship.

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Money and ethics in commercial terms

• Official Suppliers within Wimbledon

Supplier Since Slazenger 1902 Robinsons 1934 Coca
Cola 1975 Philips 1978 Rolex 1979 IBM 1990 Hert
z 1995
Supplier Since Jacobs Creek 1998 Securicor
1998 Nescafé 1999 Buxton 2001 Lanson
2001 Loseley 2003 Amex 2004
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Money and ethics in commercial terms

• We could make more money by selling billboards
  and advertising out there. But we think in the
  long term we would make less because television
  would turn around and say we are now like any
  other sports event in the world.
• Robert McCowen, Wimbledon Marketing Director
• http//sportsillustrated.cnn.com/tennis/1998/wimbl
  edon/news/1998/06/20/wimbledon_revenue/

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Money and ethics in commercial terms

• Broadcast Strategy
• Host Broadcaster of Wimbledon is the BBC
• The new contract between Wimbledon and the BBC is
  based on the principles that have endured since
  the first TV transmission in 1937.
• The fees paid by International Media Sources are
  crucial to the Championships as they contribute
  to the surplus created each year.
• Equally as important is the clubs aim to expose
  Wimbledon to the largest audience possible.

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Money and ethics in commercial terms

• Prize money 2004
• Mens 602,500
• Womens 560,500
• Diff. 3.61 42,000

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Money and ethics in commercial terms
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Money and ethics in commercial terms

• World sport structure
• Any form of discrimination with regard to a
  country or a person on grounds of race, religion,
  politics, gender or otherwise is incompatible
  with belonging to the Olympic Movement. 5th
  Principle of Olympic Movement

Lawn Tennis Association
International Tennis Federation
All England Lawn Tennis Club
IOC
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Money and ethics in commercial terms

• Our aim it is to make Wimbledon better and
  better every year for all the key people
  involved, the players and the spectators.
• Tim Phillips, Chairman of the club and the
  championship.

• It means a lot to me and a lot to the
  players. We want to get closer and closer
  equality across the board, in every area of life,
  so what we can walk side-by-side with men.
• Billie Jean King, Winner of the championship
  (66-68, 72, 73, 75)

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Money and ethics in social terms

• The Road to Wimbledon
• - Wimbledon Junior Tennis
• - National 14 and Under Challenge
• - Wimbledon Lawn Tennis Museums
  Education Programme
• - Playing for Success Study Support Centre

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CONCLUSION

• The dedication to and the pride of Wimbledon is
  obvious.
• This attitude leads to productive activities in
  terms of commercialization and modernization of
  the tournament.
• Protestants ethics are applied by the Management
  of Wimbledon but the commercialisation is
  developing in a moderate, humble way and against
  the statement of Max Weber, not at the total
  expense of tradition.

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References

• Irvine, David Tennis Great Britain 1984, The
  Lawn Tennis Association Official Handbook.
  Dennis Fairey Associates Ltd. 1984
• Little, Alan 2002 Wimbledon Compendium, The All
  England Lawn Tennis Croquet Club 2002
• Weber, Max The Protestant Ethic and the Spirit of
  Capitalism. 1904
• www.xrodds.virginia.edu/hyper/weber/com.html
• www.ioc.org
• http//sportsillustrated.cnn.com/tennis/1998/wimbl
  edon/news/1998
• /06/20/wimbledon_revenue
• www.wimbledon.org/en_GB/media/infosheets/officials
  uppliers.pdf
• www.wimbledon.org/en_GB/history

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THANK YOU

• Irene Birshteyn
• Laurel Brinkman
• Alexandre Montellese
• Kaita Sugihara
• Gerardo Saldivar