Tenderloin Market Study

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Tenderloin Market Study

• Presented by
• Matt Popieluch, Amy Million and Keith Lydon

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Outline

• Introduction
• Problem Statement
• Research Methods
• Findings
• Recommendations

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Tenderloin Neighborhood Development Corporation

• Began in 1981with funding from Catholic
  Franciscan Community
• Mission To make the Tenderloin a better place
  to live by providing affordable housing and
  community improvement
• TNDC currently owns 21 properties within the
  Tenderloin

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Other Agencies Involved with Improving the
Tenderloin

• Chinatown Neighborhood Development Corporation.
• Glide Memorial Church
• AF Evans
• St. Anthonys.

• NP Housing developer-owns 4 buildings in area
• Social service provider
• Private developer, partnered w/ CNDC
• Social service provider, works w/ TNDC on
  planning issues

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What is the problem?

• High number of vacant store fronts
• High concentration of problematic uses
• Inadequate healthcare
• High percentage of unemployment
• Poor housing conditions
• Lack of economic development programs
• Unhealthy image
• Poor sanitation
• Declining commercial development (Lower Eddy)

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Research Methodology

• Literature review
• Land use survey-305 commercial businesses
• In-depth interviews with selected
• businesses

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Behind the Tenderloin

• Over 5000 children live in the Tenderloin
• Diverse community
• 300 times more densely populated
• Housing is predominately 1-2 bedroom units

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Area of Study
Tenderloin-------- Blue Area of Study---- Red
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Area of StudyLower Eddy CorridorandNorth
of Lower Eddy Corridor

• Lower Eddy- Leavenworth, Ellis, Mason, Market and
  Golden Gate
• North Eddy- Leavenworth, Post, Mason, Ellis

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Why Lower Eddy v. North of Lower Eddy?

• Same district (geographically close)
• Obvious disparities in race and income
• Lower-closer to public transit yet, less
  economically successful
• Is it possible to duplicate North Eddys success
  to the Lower Eddy Corridor?
• Is the answer solely economic?

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Well Maintained Facades Upper Corridor
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Lower Eddy Street ScapeRitz Hotel
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Why a Land Use Survey?

• TNDC wanted to have up-to-date information on
  business in the area
• Wanted a better understanding of the Lower Eddy
  Corridor and North of Lower Eddy Corridor by
  comparing
• Good way to get to know the neighborhood

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Land Use Survey Template

• NAME
• ADDRESS
• SQ. FOOTAGE
• BUSINESS TYPE
• ACTIVITY
• STOCK
• NOTES

• Business Name
• Street Address
• Estimate by pacing off
• Main good or service
• Rated slow to busy
• Low to full
• Ethnicity, especially clean or dirty, etc.

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Definitions

• Adult Entertainment (for graphs only) specialty
  clubs,such as strip or dance clubs
• Adult Entertainment (for maps only) specialty
  clubs, massage parlors, smoke shops
• Social Services schools, family centers,
  cultural centers, police station
• Retail all retail business excluding those in
  specific categories

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Land Use Survey Results
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Adult Ent. Liquor License
Red Liquor Lic. Tot 105 Blue Adult Ent.
Tot18
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Chez Paree
Located on Mason Street
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Club Polyesters
Located on Eddy at Taylor
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Adult Theater
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Vacant Retail Space
Total43
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Vacant store front on Golden gate and Leavenworth
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Social Services
Total17
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Bodecker Park
Located on Eddy and Jones
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Retail
Total 162
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Up-scale Retail Uses of Northern Corridor
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Mini-mart in Lower Eddy Corridor
Located at Eddy Taylor
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Types of Businesses

• PROBLEMATIC USES
• Adult Entertainment
• Massage Parlor
• Smoke Shop
• Bars
• Vacant Retail Space
• Liquor Store
• BENEFICIAL USES
• Social Services
• Church
• Art Theaters
• Retail

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Problematic Uses
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North of Lower Eddy Corridor

• Retail 98
• Liquor License 68
• Problematic Uses 24
• Massage Parlors
• Smoke Shops
• Adult Entertainment
• Vacant Retail
• Other 120

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Lower Eddy Corridor

• Retail 70
• Liquor License 37
• Problematic Uses 37
• Massage Parlors
• Smoke Shops
• Adult Entertainment
• Vacant Retail
• Other 161

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Interview Sample Questions

• How long have you been in business in the
  Tenderloin?
• Do you advertise in addition to signage?
• Do certain neighborhood elements detract
  customers from your store? If so, What?
• Do you belong to a merchant organization or
  better business bureau?

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IN-Depth Interviews

• Most owners do not live in Tenderloin
• Most just surviving (2 say successful)
• Majority of agree the drugs and homeless detract
  from business
• Most businesses have not benefited from economic
  assistance programs
• Busiest time around 1st and 15th (Lower Eddy)

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Geary Street Neighborhood With
a View
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Lower Corridor Street Scape
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Theater District Clientele
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Success at Geary LeavenworthThai Noodle Café
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Success Business in Lower CorridorOriginal
Joes
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High Priorities In Tourism
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Recommendations

• Create Tenderloin Neighborhood Business
  Association (TNBA)
• Sub-divided by geography
• Hold monthly meetings
• In order to organize, lobby, address issues
• Facilitate agglomeration economies
• Focus on employing residents

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Recommendations cont..

• Establish advertising fund
• Re-establish neighborhood newspaper
• Continue façade and sidewalk improvement programs
• More police on the street