The ROC group

1
The ROC group
Reduced Carbon-footprint ? Reduced Operating
Costs ? Return on Capital
2
Solar has come a long way. But it is still
expensive. High up front costs. Difficult to
make the economics work. Large-scale
installations rely on tax credits and complex
Third Party Power Purchase Agreements will
constitute approximately 90 of all solar
projects this year.
3
Third Party Power Purchase Agreements work for
large buildings, with big broad rooftops and lots
of Sun. But this model doesnt help residential
or small commercial. Its not getting the job
done in cities like Berkeley.
4

• Objectives
• Eliminate high up-front costs.
• Energy Savings cover the costs.

5
Reliable, Low-cost, Long-term financing. If
you have 20 or 30 years Loan payments are
covered by annual energy savings.
6

• Bank arent making these loans.
• Banks want equity in your home or building.
• 2. and a spotless credit record.
• You have to pay off the whole loan when you sell
  the property, even if the improvements havent
  been amortized.
• NEGATIVE ROI
• is a major disincentive.

7
ROI
Local Governments are innovating to help property
owners finance new solar and energy efficiency
projects.
8
Portland, Oregon has initiated a program to
allows borrowers to repay their loans over a 20
or 30 year period on their utility bill.
The State of Colorado just passed a bill that
creates a statewide financing program repayable
through property taxes.
There are new programs in Vermont, Connecticut,
Austin, Palm Desert and Long Island.
9
Berkeley FIRST is one of the most important
innovations in solar and energy efficiency
financing. Speakers   Mimi Frusha Chief
Operating Officer Renewable Funding, LLC Craig
Hill, J.D. Northcross, Hill Ach Chris Lynch,
J.D. Vice President Jones Hall