Generic Strategy Examples

1
Chapter 6

• Generic Strategy Examples

2
Broad Low Cost Leaders

• Examples
• Kia
• Aldis
• Big Lots
• Tiger Direct
• Wal-Mart?????
• Others???

3
Broad Differentiators

• Examples
• Nike
• Mercedes-Benz (Daimler Chrysler)
• Microsoft
• Sony
• Others???

4
Focused Low Cost

• Examples
• E-Machines
• Jiffy Lube
• Rallys
• Cinemark 1 Movie Theaters (http//movies.yahoo.co
  m/showtimes/showtimes.html?z32304rsimT4)
• Others???

5
Focused Differentiators

• Examples
• Godiva
• Hummer
• Concorde Air Service
• Perrier
• Krispy Kreme
• Micro-Breweries
• Others?????

6
Integrated Low Cost/Differentiators

• Examples
• Dell
• Wal-Mart
• Southwest Airlines
• Others????
• Integrated vs. Stuck in the Middle