MEDIA MONITORING

1
MEDIAMONITORING

• As a pedagogical instrument
• - by Media Monitoring Agency -

2
STEPS IN THE WORK-SHOP

• Defining media monitoring
• Features of the media monitoring
• 1) Grid items, criteria etc.
• 2) Media monitoring as a pedagogical instrument
• How to use a monitoring grid
• Adapting grids to the users competencies.

3
MASS-MEDIA MONITORING

• What is media monitoring?

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THE MEDIA MONITORING GRID

• Name of the tv channel/ news paper
• Date
• Opinion / information material
• Length (sec.) for radio TV / area position of
  the article for print
• The title
• The theme/subject
• Summary
• Relevance for public interest
• Sensationalist view
• Journalists attitude
• Innocence presumption
• Respect for private life
• Improper mentioning of ethnicity/race/religion/sex
  ual orientation
• Conflictuality

5
MEDIA MONITORING GRID PEDAGOGICAL INSTRUMENT

• ACTION ? the outputs of this exercise
• Environment impact ? misinforming human
  personality influence
• 
  behavioral component, emotional component,
• 
  cognitive component
• Role of the media ? make the differences
  between the information role,
• the
  propaganda role, the advertising role,
• 
  entertainment role, the educational role
• Information ? make the differences between the
  pure informing
• 
  materials and the ones involving opinion

6
MEDIA MONITORING GRID PEDAGOGICAL INSTRUMENT

• Manipulation and information control ?
  identification of the
• situation in
  which censorship appears, freedom
• of speech and
  freedom of information
• 
  infringements, pressure sources, creating inner
• conflictual
  situations with consequences on the
• self image
  and self esteem
• Advertising ? role, deviation from the role
• The minorities ? when improper specifications of
  ethnicity,
• religion or
  sexual orientation occur or when
• innocence
  presumption is forgotten
• Deviation from the role of the media ? the grid
  is useful in
• identifying
  deviations from the role of the media
• and the sources of
  these deviations

7
HOW TO USE THE MEDIA MONITORIG GRID

• EXERCISE see proposed grid

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FEATURES

• Resources computers
• time resources recorders
  newspapers
• Focus on a single area of interest
• The grid must be adapted to users understanding
• Some difficulties (defining public interest).

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MAKE YOUR MEDIA MONITORING GRID!

• EXERCISE

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EVALUATION

• - Please help us be better by completing the
  given forms