Advertising Opportunities for Handango Content Partners

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• Advertising Opportunities for Handango Content
  Partners

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Advertising with Handango

• Featured Products
• Homepage, Platform Home, Category and Device Home
• Software Spotlight
• Sponsored Links (Keywords)
• Developer Showcase
• Cross-sell in the Basket
• Handango Emails
• Handango Theme Pages

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Featured Products
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Featured Products Homepage

• Available for Palm OS, Windows Mobile Pocket PC,
  Series 60, Windows Mobile Smartphone, UIQ,
  BlackBerry, TabletPC PSP
• Display 1 application per week

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Featured Products Platform Home

• Available for Palm OS, Windows Mobile Pocket PC,
  Symbian OS and many devices
• 16 applications rotate at random in the 4
  placements

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Featured Products Platform Category

• Available for Palm OS, Windows Mobile Pocket PC,
  Symbian OS and many devices
• Display 2 applications with possible rotation of
  2 additional
• Level 1 Ex. Games
• Level 2 Ex. Puzzle

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Software Spotlight
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Software Spotlight by Platform

• Available for Palm OS, Pocket PC Symbian OS
• 4 applications rotate
• Seen through the entire shop by operating
  system catalog

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Software Spotlight by Device

• Up to 4 applications rotate
• Seen through the devices entire catalog

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Sponsored Links
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Sponsored Links (Keyword Searches)

• Available for ANY keyword on a specific platform
  or device

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Developer Showcase
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Developer Showcase

• Available on the Palm OS, Windows Mobile Pocket
  PC and Symbian OS operating systems

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Cross-sell in the Basket
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Cross-sell in the Basket

• 15 applications rotate through the basket
• Available for Palm OS, Windows Mobile Pocket PC
  and most devices

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Handango Emails
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Handango Champion Newsletter

• The Handango Champion newsletter was created to
  inform Handango email subscribers of the top
  software applications for their device as well as
  current Handango promotions and special deals.
• Palm OS and Windows Mobile Pocket PC editions are
  sent bi-weekly the BlackBerry edition is sent
  monthly.
• The Champion newsletters are written and edited
  by Handangos in-house experts and are delivered
  to email subscribers based on platform.
• Each Champion newsletter contains 1 main feature
  (the Champions Choice) and 6 regular features
  (Featured Software).
• Occasionally a Champion will have a theme and
  only software that fits the current theme will be
  featured in the edition. (Ex Travel theme,
  Entertainment theme, etc.)
• Our email subscribers have opted-in to receive
  our emails, making them an ideal channel for
  communicating your companys products and
  services.

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Handango Champion Samples
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Handango Champion Newsletter New Notable
Version

• The Handango Champion New Notable version was
  created to keep Handangos email subscribers up
  to date on the latest software applications for
  their device.
• Palm OS and Windows Mobile Pocket PC editions are
  sent bi-weekly BlackBerry edition is sent
  monthly.
• Each New Notable newsletter contains 1 main
  feature (the Champions Choice), 5 New
  features, 3 update features and 3 notable
  features.
• Our email subscribers have opted-in to receive
  our emails, making them an ideal channel for
  communicating your companys products,
  particularly new and updated applications.

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New Notable Samples
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Handango Target Emails

• The Handango Target Email was created to feature
  new and cool software applications to segmented
  subscriber bases based on device type and past
  purchases.
• Windows Mobile Smartphone, Symbian S60 and
  Symbian UIQ versions are sent on a monthly basis
  or whenever relevant.
• Each Target contains 1 main feature and text
  links to other new or relevant applications in
  the More To Explore section.
• Our email subscribers have opted-in to receive
  our emails, making them an ideal channel for
  communicating your companys products,
  particularly applications that fit smaller
  segments of customers.

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Handango Target Samples
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Handango Champion Newsletters

• The Handango Champion email newsletters were
  created to keep Handangos users up to date on
  the latest and greatest software products
  available for PDAs and phones.
• Palm OS and Windows Mobile Pocket PC editions are
  sent weekly (regular version and New Notable
  version) BlackBerry and Developer editions are
  monthly.
• Our newsletters are written and edited by
  Handangos in-house experts and are delivered to
  a highly targeted subscriber base of mobile
  device owners.
• Our subscribers have opted-in to receive our
  newsletters, making them an ideal channel for
  communicating your companys products and
  services.

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Theme Pages
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Handango Theme Pages

• Each month, Handango creates a unique theme page
  featuring software relating to a holiday or
  seasonal theme (e.g. Back to School, Fathers
  Day, Holidays).
• One page each is created for Palm OS, Windows
  Mobile Pocket PC, Windows Mobile Smartphone,
  BlackBerry and Symbian, with 6-10 software
  applications included on each page.
• The theme pages are linked to from appropriate
  pages on the Handango Web site.
• The theme pages are also rolled out to Handangos
  biggest partners (e.g. Microsoft, RIM, etc),
  adding to the exposure for your applications.

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Contact your Handango representative for
information on pricing and availability.