PUBLIC OPINION

1
5.1

• PUBLIC OPINION

2
POLITICAL IEDOLOGY

• Not very cogent and well formed in America
• Our anti-political party roots still in place
• It is difficult to gauge, quantify, evaluate
• Questions in surveys are the key top accurate
  assessment
• Partisan organizations use this to their
  advantage

3
Polling Question Importance

• Should the federal government provide housing for
  people?
• The Federal Government should see to it that all
  people have adequate housing
• Which is the best policy, a federal housing
  policy for individual responsibility
• Reverse the order and reverse the outcome

4
FAMILY

• By far the most important influence, especially
  on young people up to college age
• Influence going down as Moderates and
  Independents in general are growing
• Still, hard core L or C will produce children
  like that overwhelmingly by 17-18 years old
• Specific stances not as important as the ethics,
  ideals, philosophies imparted

5
LIBERAL AND CONSERVATIVE DEMOGRPHICS

• Gender
• Men
• Women
• Transsexuals
• Gays
• Religion
• Protestant
• Catholic
• Jewish
• Atheist/agnostic

6
DEMOGRAPHICS

• Race
• Anglo
• Ethnic
• Income
• Wealthy- upper middle class
• Middle Class
• Working Class, poor
• Old Rich

7
DEMOGRAPHICS

• Profession
• Blue Collar (especially Labor Unions)
• White Collar (classic professions
• Educators
• Billionaire Basketball Team Owners
• Education
• Trade School/ High school
• College Graduate BA, BS
• Graduate School Degrees
• This is shifting- why? Who gets Ma. Ms MBA and
  PHD

8
DEMOGRAPHICS

• Residence
• Urban areas
• Small Towns
• Suburbs
• Rural- Farmers, etc
• Region of America
• South
• West (except California)
• Mid-West
• Northeast

9
DEMOGRAPHICS

• AGE
• YOUNG
• OLD
• MIDDLE AGE
• So
• Old gay plumber from Salt Lake City?
• Rich Black Catholic Man from a big city
• Rich Male Baptist minister from Mobile Alabama
• Black poor gay woman in Dallas?
• Dead