Changing Electronic Industry

1
Winning Five
-Market place research on selected company
-Interview Preparation
BMW GROUP KOREA
2
Winning Five Members

• KyungHee University
• Major Business Administration

• Jun Yong-Woo Jeon ???
• Travis Sang-Woo Suh ???
• Two Jin-Ho Park ???
• Chris Sung-Min Kim ???

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Agenda
1. BMW GROUP KOREA
2. THE INTERVIEW
3. PROBLEMS SOLUTIONS
4. CONCLUSION
5. Q A
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BMW Korea

• Establishment July, 1995
• Representative Director
• Hyo-Joon, Kim
• Number of Employees 100
• Contents of Business
• Invested by the BMW Corporation, BMW models were
  imported and sold to the local subsidiary
  
• Development of domestic dealers and managing
  business structure
  
• Managing marketing, advertising, business,
  consumer service
  
• Business training, equipment, technology Supply
  accessories

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Development of Imported Car Segment
compared to Domestic markets 0.6, 0.8,
0.7, 0.4, 0.3 0.4, 0.7,
1.3, 1.9, 2.6
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BMW sales
6700
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Market share in plus segment (2002)
Total 12,453 units BMW 5101 units
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Market share in plus segment (2003)
Total 15,292 units BMW 5635 units
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BMW Korea Josef Reiter

• Born in Austria
• Marketing and Planning Department of BMW Group
  (1992)
  
• Started his career at BMW in Austria Josef Reiter
  was scouted and made his place as a senior
  director of BMW Korea in 12 years
  
• Vice president in the European Union Chamber of
  Commerce in Korea (EUCCK) Automotive committee

Always be orientated to a vision and focusing on
results while at work Having a business mind and
knowledge, its important to have the abilities
to manage human resources
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Process of Contact
Send the question before the interview
Interview
Contact number e-mail

• BMW Korea

List of companies
EUCCK
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E-mail Contact
Thank You for lending us time to listen to a
Leader. The Question here we prepared are selecte
d from the book The Guru Guide The Best Ideas o
f the Top management Thinkers.
And the last two questions are from discussions
in our team about BMW Group Korea. Thank you
again for your consideration and we hope to see
you on next Monday. If y
ou have any questions, please call
016-9212-2316 backmind_at_yahoo.com
Travis Sang-Woo Suh.
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Questions

• About Leadership
• What are the characteristics that make for a
  successful Leader today? Have these
  characteristics changed in the last 10 years?
  
• What are your most important principles for
  leadership and inspiring people? Do these
  principles change during different positions of
  your business career?
• What specifically do you look for in hiring or
  promoting people? Has this changed over time?
  
• Business Questions
• What are the BMW Korea's most significant
  challenges over the next three years? What keeps
  you awake at night worrying? What are you doing
  about it?
• As the executive director of BMW Korea, what have
  been the most impressive events for the company
  and for you? What were the most important
  obstacles to overcome?

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Questions

• Marketing Questions

• Before this interview we had enjoyed watching the
  Short Film made by BMW in the internet. About
  the Short Film strategy in Korea, how can it be
  compared to the one made in the BMW Group? As it
  was planned to target a whole new age group, what
  do you think of the results?
• 1. There was recent news about the shortage of
  the car MINI in Korea. As heard as it is a
  global problem, news said that customers are
  canceling their orders because of the long
  delays. How do you view this problem and how is
  BMW Group Korea responding?

• Sales Questions

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Problems Solutions

• 1. Selecting Company
• Companies refuse English Spoken interview
• Top 400 international companies
• interested in
• ? Solution
• Make an easily understandable Guild Line

• 2. Choosing Questions
• Little knowledge about the company
• Limited questions
• ? Solution
• Research on the company before choosing the
  questions.
  
• Choosing just 56 questions for the interview and
  extra questions incase of extra time
  

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Problems Solutions

• 3. Setting Schedule for the Interview
• Before the mock interview
• ? Solution
• Planned our own mock interviews.

• 4. Collecting Company Information
• Problems finding information about Imported
  Automobile Sales
  
• ? Solution
• Found it

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Conclusion
APRIL 11th
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Epilogue QA

• Thank you for showing interest.
• Any Questions? ?? ?????

Travis, Two, Jun, Chris