VII: Technology Showcase An ITS America Vehicle Infrastructure Integration Initiative Outreach Progr

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VII Technology ShowcaseAn ITS America Vehicle
Infrastructure Integration Initiative Outreach
Program

• Suzanne Murtha
• Director, Vehicle Safety Systems
• Smurtha_at_itsa.org

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What Happened in San Francisco at the IMS at ITS
World Congress 2005?

• Offsite location at SBC Park
• The first significant demonstration of the
  Vehicle Infrastructure Integration vision
• Vehicles that talk and listen to the roadside and
  each other wirelessly
• Information everywhere (pre-trip and en-route)
• The largest integrated demonstration of deployed
  and marketable ITS technologies in North America
  ever
• Saving lives, saving time, saving the environment
• Partnerships between industry and government make
  this possible

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What Exactly was Demonstrated?

• VII
• VII for Safety and Mobility VW (NAVTEQ)
• Advanced Probe Vehicle Safety Application Local
  Danger Warnings from Vehicle to Vehicle BMW
  (NAVTEQ)
• Wireless Map Updates DaimlerChrysler Research
  and Technology North America, Inc. (NAVTEQ)
• Pothole Detection Motorola (NAVTEQ)
• Vehicle to Vehicle Messages GM
• Intersections
• Intelligent Intersections Econolite (NAVTEQ)
• Intersection Collision Avoidance DCX
  (Econolite)
• Traffic Signal Monitoring Mark IV
  Transportation Technologies Group (Econolite)
• Autonomous Vehicles
• Forward Collision Warning PATH (NAVTEQ)
• Curve Speed Warning Visteon (NAVTEQ)
• Driver Assistance System VW
• Pre-Crash Safety System Toyota
• Intelligent Parking Assist System Toyota

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What Exactly was Demonstrated?

• Dynamic Content
• My511 NAVTEQ (Acme Innovation Inc, ATX)
• Smart Parking Acme Innovation Inc. (Intel,
  Microsoft, Quixote, SBC, UC Berkeley)
• Dynamic Parking XM Radio (Quixote)
• TV511 TeleAtlas
• Probe Data
• Traffic via Probe Fleets NAVTEQ(Luxor, FSP)
• Dynamic Guidance with Probes Circumnav
• Other
• Electronic Toll Collection Mark IV
  Transportation Technologies Group
• Amber Alert Mark IV Transportation Technologies
  Group
• GPS Tolling Siemens

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What are ITS Americas Next Plans for
Demonstrations?

• In anticipation of the World Congress in 2008 in
  New York City, ITS America is planning a series
  of demonstrations.
• Between will be Convergence in October 2006, CES
  2007 and 2008 and ITS America Annual Meetings.
• ITS State Chapter Meetings

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Convergence 2006
General Motors Parking Lot North of Cobo Hall

• Participants will include
• US DOT
• MI DOT
• General Motors
• Technocom
• Econolite
• Connexis
• Demonstrations will include
• Traffic Signal Preemption
• Construction Zone Warning
• Intersection Collision Avoidance

Cobo Hall
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Why CES? 2006 Facts
Industry Information
Product Information

• Mobile Vehicle Electronics 19,536
• Wireless Communications 13,373

• Total Attendees 152,767
• Automotive-Related 4,473
• Communications 7,083
• Federal Government 603
• State and Local Government 605

4,621 Members of the Press
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Congressional Attendees

• Members of the House of Representatives
• Hon. Joe Baca (D-CA)
• Hon. Charles Bass (R-NH)
• Hon. Shelley Berkley (D-NV)
• Hon. Marsha Blackburn (R-TN)
• Hon. Steve Buyer (R-IN)
• Hon. Chris Cannon (R-UT)
• Hon. Tom Davis (R-VA)
• Hon. Darrell Issa (R-CA)
• Hon. Silvestre Reyes (D-TX)
• Hon. Fred Upton (R-MI)
• Hon. Anthony Weiner (D-NY)

• Members of the United States Senate
• Hon. and Mrs. George Allen (R-VA)
• Hon. and Mrs. John Ensign (R-NV)

Congressional Staff 35 Senate 40 House of
Representatives
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Other Government Attendees
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Where at this HUGE Event Would my Organization be
Able to Make an Impact?
880,000 sq. ft.
The Gold Lot, with a bridge to the North Hall, is
where the demos will be
The North Hall is where all of the automotive
exhibits are located
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Map of Gold Lot
North Hall
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ITSA Annual Meeting 2007
Demo
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ITSA Annual Meeting 2007 Demo Site
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Why Take the Show on the Road?

• Access to 150,000 voters, customers
• CES is access to largest collection of press in
  any single location
• Access to large contingent of government
  officials
• Ability to test applications in real life
  conditions with other partners on neutral ground