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Southern Dairy Conference

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Southern Dairy Conference – PowerPoint PPT presentation

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Title: Southern Dairy Conference


1
  • Southern Dairy Conference
  • February 15, 2005
  • Cheryl Hayn

2
Its all About
3
  • Logo on 2.5 Billion Packages
  • 69 Retailers
  • 60 Manufacturers

400 Million Yoplait Lids
4
Healthy Weight with Dairy 2004
  • Publicity
  • Media blitzes on the research - January, spring,
    fall
  • gt10 million impressions in the Southeast
  • Full promotion September
  • Partnered with WebMD
  • Retail events
  • TV and print advertising
  • Health professional outreach
  • Reached more than 135,000

5
Healthy Weight With Dairy 2005Health
Professionals
  • Sharing dairy-related research health
    attributes of dairy with practitioners
  • Focus on partner organizations ADA, AAFP, AAP,
    NMA
  • Exhibits, speakers, sponsorships at meetings
  • One-on-one visit with state presidents
  • Ad article placements in journals

6
Weight Loss Promotion April 2005
  • Lose inches around the waistline benefit
  • Special 3-A-Day section in People Magazine
  • Dairy weight loss success stories from WebMD
  • Advertising, retail and PR campaign
  • Health professional outreach
  • Repeated in fall

7
New Milk in Foodservice
65,000 Paper to 250,000 Plastic/Wk 625,000 to
4.25 M
8
3 Servings Recommended in Dietary Guidelines
Dietary Guidelines Committee Recommends 3
servings of dairy products per day!
9
TheNFL Partnership
10
(No Transcript)
11
How school milk wassitting out on the counter or
in a deep well
12
How school milk could bevisibly displayed in
kid-appealing packaging
13
Dairy Farmer Spokesperson Network
40 interviews!
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