Grass Roots Green:

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Grass Roots Green

• Driving Profitability with
• Sustainable Business Practices

Brad Barbera May, 2009
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Introduction

• Who isnt speaking to you today?

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Introduction to Fellowes
Family-owned Founded in 1917 Operations in 15
countries Employing 2500 worldwide
MISSION to provide innovative workspace
solutions to help people work more securely,
comfortably and confidently.

• FOUR CORE VALUES
• Integrity
• Teamwork
• Passion
• Initiative

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Agenda

• Initiating Sustainable Practices in your Business

• Anticipating and overcoming hurdles

• Integrating Sustainability into the Front End of
  Innovation

• Balancing competing demands

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Introduction

• What is meant by sustainability?

Ecological (Planet)
Social (People)
Economic (Profit)
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Introduction

• What is meant by sustainability?

Ethics
Value
Transparency
Governance
Nine Principles of Sustainable Performance
Profit
Relationships
Employment
Community
Environment
Source Epstein and Roy, Improving
Sustainability Performance
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Getting Started

• If you want to transform your company, it helps
  to have a crisis. Dennis Welch

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Getting Started

• Turning the Flywheel

It must be considered that there is nothing more
difficult to carry out nor more doubtful of
success nor more dangerous to handle than to
initiate a new order of things for the reformer
has enemies in all those who profit by the old
order, and only lukewarm defenders in all those
who would profit by the new order this
lukewarmness arising partly from the incredulity
of mankind who does not truly believe in anything
new until they actually have experience of
it. Niccolo Machiavelli
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Getting Started

• Find HelpNetworking

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Getting Started

• Set Objectives

"It's not enough to be busy. The question is
what are you busy about?" Henry David Thoreau
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Getting Started

• Think Globally, Act Locally

Circle of Concern
Circle Of Influence
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Getting Started

• Build on Foundations

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Getting Started

• Prioritize

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Getting Started

• Plan Communication

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Getting Started

• What We did at Fellowes - Networking

• Formed Volunteer Fellowes Green Team
• Multi-Function
• Multi-SBU
• Multi-National

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Getting Started

• What We did at Fellowes - Objectives

Fellowes Green Team Four Sub-Teams
Current State Team Assessment
Science Team Learning
Internal Fellowes Team Culture
Communication Team Awareness
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Getting Started

• What We did at Fellowes Global/Local

Coordinated Efforts in Branding
Coordinated Efforts in Compliance
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Getting Started

• What We did at Fellowes Build on Foundations

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Getting Started

• What We did at Fellowes Low-Hanging Fruit

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Getting Started

• What We did at Fellowes Communication

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Anticipating Hurdles
Forget the science debate. The regulations will
change someday, and if were not ready, were in
trouble. Jim Rogers, CEO Cinergy
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Anticipating Hurdles

• Would you place this bet?

You give me 50
I flip a coin
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Anticipating Hurdles

• Would you place this bet?

2/month for 10 years
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Anticipating Hurdles

• Executive Engagement

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Anticipating Hurdles

• Identify Your Stakeholders

Customers
Shareholders
Special Interests/NGOs
Management
Industry
Regulators
Employees
Consumers
Local Population
Suppliers
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Anticipating Hurdles
Conflicting Stakeholder Needs
YOU
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Anticipating Hurdles
Transparency Questions
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Anticipating Hurdles
Resource Limitations
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Anticipating Hurdles
Defining Metrics
What gets measured, gets managed. Peter
Drucker
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Anticipating Hurdles
Being Real
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Anticipating Hurdles
International Issues
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Anticipating Hurdles
Unintended Consequences
No good deed goes unpunished. attributed to
Oscar Wilde
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Sustainability in FEI
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Sustainability in FEI
Starts with concept generation
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Sustainability in FEI
Product and Service Design
Design for Use
Design for Manufacturability
Design for The Environment
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Sustainability in FEI
Design for the Environment

• Material Choices

Life Cycle Assessment

• Packaging

• Leveraging Platforms

• Distribution

• Efficient Use of Resources

• Handling

• Trend Analysis

• Maintenance

• Human Factors

• End-of-Life/Reuse

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Sustainability in FEI
Sustainable Portfolio Management
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Sustainability in FEI
Use Green as a Tipping Point
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Appendices
Tools
Resources
Contact Information
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Appendices
AUDIO Template for Self-Assessment
Available for download in MS Excel format, with
example and instructions, at http//www.eco-advant
age.com/pdf/AUDIOAnalysis.xls
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Appendices
Fellowes Sustainable Business Team Kick-Off
Agenda Thursday, September 27, 2007 Introductions
Define the Context of the Team Forum to share
information, coordinate efforts, and support
decision-making on issues pertaining to Fellowes
environmental initiatives Define the
Scope/Mission/Objectives Securing a common
understanding of best practices for sustainable
business according to the scientific community,
global markets, and legal regulations Sharing
knowledge gained in different projects around the
company, and coordinating efforts to maximize the
benefits of sustainability efforts Discuss Team
Composition and Roles Key Functional Teams
represented All Business Units represented Global
Team Membership Discuss Authority and
Boundaries Proposal the team will be advisory in
nature, with expectations of evolving to an
executive-sponsored governance group Discuss
Resources and Support Current resources available
are limited to the time and effort of the team
members. Specific project execution must be
supported by the business units. Discuss how
the Team will Function Meet monthly for one
hour Assign roles for coordination and
communication Research Some research in this
area has already been done by several team
members. That information will be shared
electronically and discussed at the next
meting. Determine Next Steps Secure agreement to
team structure, roles, responsibilities,
etc. Schedule follow-ups
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Appendices

• Sustainability Team Science Committee Scope
  Statement
• Mission
• To promote the long-term sustainability of
  Fellowes businesses through the ongoing
  collection, evaluation, and communication of
  information regarding environmentally and
  socially beneficial materials, products,
  processes, and packages for the Fellowes
  Sustainable Business Team.
• Purpose
• To guide the Fellowes organization in the
  selection and implementation of effective
  programs that benefit the environment and the
  business.
• To be the internal experts on the validity of
  environmentally friendly claims by
• Gathering relevant published information and
  research on the environmental efforts, policies
  and certification systems of our suppliers,
  customers, and markets globally
• Evaluating all information critically with
  regards to short- and long-term impact,
  reasonably anticipated real world conditions, and
  scientific rigor
• Publishing guidance documents with the intent to
  drive effective decision-making for Fellowes
  global NPD, CPD, Marketing, Supply Chain and
  Facilities groups.
• Provide satisfactory evidence of the
  sustainability of materials, products, packages,
  designs, and manufacturing methods that provide
  environmental and/or social benefits while also
  being commercially viable and advantageous for
  Fellowes.
• Challenge
• As green efforts are demanded more globally,
  numerous proposals and claims will be put forth
  on materials, products, packages, and processes.
  Frequently, such proposals have great surface
  appeal, but fail to deliver real benefits when
  fully evaluated. The evaluation is often very
  difficult, and will require making assumptions
  and forecasts of a future state that will have
  highly variable accuracy.
• Method
• As opportunity areas are found, they will be
  divided into four tiers
• Obvious - Has an obvious, substantial, and
  tangible positive benefit to the environment and
  the business
• Likely - Has a reasonable likelihood of having a
  positive benefit to the environment and the
  business

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Appendices
Fellowes Environmental Policy is summarized
at http//www.fellowes.com/fellowes/site/aboutus/
about_EnvironmentalPolicy.aspx
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Recommended Resources

• The Triple Bottom Line by Andrew Savitz
• Green to Gold by Daniel Esty and Andrew Winston
• Making Sustainability Work by Marc J. Epstein
• The Business Guide to Sustainability by Darcy
  Hitchcock and Marsha Willard
• Product Design for the Environment by Fabio
  Giudice, Guido La Rosa, Antonino Risitano
• Cradle to Cradle by William McDonough and Michael
  Braungart
• http//www.gemi.org/metricsnavigator/
• http//www.sustainablebusiness.com
• http//www.worldchanging.com/business/
• http//www.pprc.org/pubs/epr/dfe.pdf

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Contact Information

• mail_at_bradbarbera.com
• http//www.linkedin.com/in/bradbarbera
• www.BradBarbera.com

A complete copy of this PowerPoint presentation,
including speakers notes, will be available for
download on my website following the conference.