Cherry Valley Farms

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Cherry Valley Farms and China Duck Industry
Dr. XJ Yan General Manager, China
Operations Cherry Valley Farms
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Cherry Valley Farms Limited
Cherry Valley was established in 1959 with its
head office in Rothwell, England. It is the
market leader in the breeding and processing of
high grade duckling for the UK, European, Asian
and Far East markets. The brand name is
synonymous throughout the world with quality and
efficiency at all stages of the production
process. Recognition of these performance
benefits by producers and consumers has made
Cherry Valley the worlds premier duck breed.
The Company has two major business areas The
Cherry Valley integration, which supplies quality
frozen and cooked ducklings to the UK, European,
and China markets, and Cherry Valley Livestock,
which services the duck industries of the world
with breeding stock technology. These two
businesses are complementary, and provide the
Company with expertise across the whole spectrum
of the duck production. Cherry Valley employs
about 600 people in its UK operations. It also
has several fully owned subsidiary and joint
venture breeding and food processing operations
in China.
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World and China Duck Industries
Total world production 2.015 billion ducks
1980
1989
1995
2001
462,916
713,695
1,381,656
2,014,674
World
227,444
393,191
971,992
1,534,500
China
24,000
44,134
65,900
82,000
France
42,667
56,700
64,000
70,000
Thailand
20,000
32,000
43,200
58,000
Viet Nam
1,100
3,000
13,000
24,000
Korea
16,875
21,718
19,528
23,000
USA
9,800
16,300
20,000
22,000
Malaysia
9,444
14,400
18,700
21,100
Germany
7,300
10,975
13,000
20,500
UK
10,140
10,378
14,555
19,822
Myanmar
World duck production by the 15 largest producing
countries
5,768
12,100
13,600
16,100
Egypt
10,539
11,110
23,780
15,170
Indonesia
14,100
15,900
9,000
14,000
Hungary
15,000
12,100
13,900
13,000
Bangladesh
2,400
5,570
9,000
11,000
Philippines
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Change in World Duck Production
2,500,000
2,000,000
World ??
1,500,000
ducks (000)
1,000,000
China ??
500,000
Rest of the world ??????
0
1980
1983
1986
1989
1992
1995
1998
2001
Year
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A Brief History of Cherry Valley

• In 1960 the first ducks were marketed under the
  Cherry Valley brand.
• In 1975 Cherry Valley started to supply breeding
  stock technology to other duck producers in
  different parts of the world.
• In 1981 the first breeding stock was supplied to
  China.
• In 1984 Cherry Valley received its first Queens
  award for Export achievement.
• In 1985 Super Meat (SM) breeding stock was
  launched worldwide. Cherry Valley confirmed its
  leading position as the worlds primary duck
  breeder.
• In 1992 First Joint Venture Breeding Company was
  established in Sichuan, China.
• In 1994, Cherry Valley won its second Queens
  Award for export.
• In 2003, Cherry Valley started a fully owned
  subsidiary embracing RD, breeding and production
  near Beijing.
• In 2004, Cherry Valley invested in significant
  improvements to its genetic selection programme.
  It continually reviews its genetic activities to
  ensure it stays at the forefront of duck breeding
• In 2004, first joint venture Cherry Valley Food
  Operation established in China, producing up to
  60,000 ton duck products annually.

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Cherry Valley in China
A wholly owned breeding and RD centre 5 joint
venture GP operations, annual breeding capacity
700 million day olds A joint venture cooked food
operation A joint venture hatchery operation
producing commercial day olds A joint venture
raw processing operation
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Cherry Valley Experience
a dedicated China team relationship and
partners long term strategy and business
goal good product and unique selling
points flexibility and adoptability
success
supply stock and selling technology
difficulty
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The Future
Annual duck consumption per capital
Hong Kong 2.5 Singapore 2.5 Taiwan 2.0 France
1.3 China 1.0 Malaysia 0.9 Thailand 0.7 S.
Korea 0.5 Japan 0.5 the UK 0.4 Germany 0.4
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Thank You