Title: SHOPPING FOR CLOTHING
1SHOPPING FOR CLOTHING
2- Shopping options are everywhere today.
- You could
- Go to the mall
- Visit an individual store
- Shop online
- Shop from a catalog
- Order from television
- Visit resale stores, flea markets
- and yard sales
3SO
4STORES
- Buying in a store gives you a firsthand look at
the merchandise. - You can try on clothes to see how they look.
- Evaluating the style, quality, and fit is easier
than when buying from only a picture and
description.
5TYPES OF STORES
- Stores vary in type of merchandise, special
services, and prices. - Some specialize in certain price ranges low,
medium, or high. - Others offer a range of prices within a certain
category.
61. Department Stores
- Large stores with merchandise grouped into areas
according to specialty for example, clothing,
cosmetics, accessories, luggage, housewares, etc. - Services may include gift wrapping, delivery,
bridal registry, repairs, etc.
7Department Stores
- In addition to brand name items, many sell
products with their own private label. - Examples of major department stores are Macys,
Bloomingdales, JC Penney and Sears.
82. Specialty Stores
- Carry a limited line of merchandise, such as
clothing, accessories or fabric. - Some focus on a particular groupchildren,
petites, or large sizes. - Others sell a specific category lingerie,
swimwear, bridal gowns, jewelry, or shoes.
9Specialty Stores
- Small specialty stores are typically owned by one
or more people. - They provide personal service.
- Examples include The Limited, Gap, Old Navy,
Victorias Secret, and Payless Shoes.
10Specialty Stores - Boutiques
- A specialty store that features very fashionable
or unique designs. - Prices are usually higher.
- They appeal to customers looking for a unique
style or special look.
113. Discount Stores
- Sell merchandise at less than full retail price,
and usually lower than in department and
specialty stores. - Relying on self-service and checkout counters,
they have few sales personnel. - Some are chains that carry brand-name items, as
well as little-known or private label brands. - Are not all the same.
12Discount Stores Off-price Retailers
- Sell brand-name and designer merchandise at
reduced prices. - They buy late in the fashion season when
manufacturers are eager to sell at low prices. - Examples are T.J. Maxx,
- Marshalls, and Burlington
- Coat Factory.
13Discount Stores - Outlets
- Sell only the brands produced by the designer,
manufacturer, or factory that owns the store. - Garments sold in these stores are overstocks,
cancelled orders, or last seasons designs. - Some may have imperfections or flaws.
144. Resale Stores
- Specialize in used or second-hand clothing.
- Prices are less than similar new items.
- All purchases are final they cant be returned
or exchanged. - Thrift stores owned by a church group or
charity - Consignment stores sell for the owner.
15Where else can you shop?
- Catalogs
- Internet
- Television
- At-home Selling (parties)
- Fairs and Flea Markets
- Garage and Yard Sales
16Think about this one
- You see an outfit on a clearance rack because
someone returned it without the belt. Is that a
good deal?
A. The money you save on the outfit may not be
worth the time and effort it takes to find a new
belt.
Meanwhile, the retailer raises other prices to
make up for the loss.
One consumers neglect affects many others.
17- Who pays to clean and repair clothes damaged by
careless shoppers? - Who pays for items stolen by shoplifters?
- Who pays for the high insurance premiums that the
store must pay to protect their stock? - Who pays for the extra workers hours spent
handling returns and exchanges? - Who makes up the difference if these goods are
sold at a loss?
18YOU DO!
19THE RESPONSIBLE CONSUMER
- Hidden costs are the expenses a store owner
experiences due to how customers handle their
merchandise. - Hidden costs in the clothing you buy come from
- Customer Carelessness
- Theft
- Returns
20How should you act when you shop?
211. Show Consideration
- Be polite to other shoppers.
- Remember that the sales associate does not set
prices or control inventory. - You will get better service with a polite,
pleasant attitude. - Remember that other shoppers dislike long lines
as much as you do, so wait your turn.
222. Handle Merchandise Carefully
- Try on only what fits. Broken zippers, lost
buttons, and ripped seams result from trying to
squeeze into garments that are too small. - Pull garments over your head carefully to prevent
makeup stains. - Take off shoes before stepping into a garment.
The fabric stays clean, you wont catch your shoe
in the hem. - Remove jewelry that might snag fabric.
- Leave all labels, hangtags, and price tags on
garments. Replacing them costs the store time
and money. - Keep garments and accessories on hangers before
and after trying them on. They might get
wrinkled or dirty on the dressing room floor. - Return unwanted items to the sales associate or
checker.
233. Be Honest
- Shoplifters cost retailers in North America 10
million every day. - Some of these costs are passed on to consumers as
higher prices. - Shoplifting and employee theft are crimes that
can result in stiff fines, legal supervision, a
jail sentence, and a lifetime police record.
244. Understand Store Policies
- Learn the stores return policy before buying.
- Can you return the item?
- How long after you have bought it?
- Will you get cash or store credit?
- Learn the stores payment policy
- Cash? Credit? Check? Debit?
25- To help avoid exchanges and returns, check the
fit and quality of an item before you buy. - Save the sales receipt, hangtags, and any
warranties that come with the purchase. - Most stores will not take returns without the
sales receipt!
26Exchanges and Returns
- If something is wrong with a clothing purchase,
you can return it promptly to the store for
exchange, credit, or refund. - Check the store policy before making a purchase.
27Exchanges and Returns Acting in Good Faith
- Exchange or return merchandise only for
legitimate reasons. - A store shouldnt be expected to exchange or
refund merchandise that has been mishandled. - Expectations about the wear and performance of a
garment should also be reasonable.
28Exchanges and Returns Complaining Effectively
- Remember, people are motivated more by kind words
than harsh ones. Be polite. - Go to the correct place in the store to make your
complaint. Start with the department where you
purchased the item. - Talk to a sales associate or department manager.
- Some stores have a customer service department
that handles complaints. - Proceed up the chain of command if you feel the
problem has not been resolved. See the store
manager or owner.
29- If you are persistent and act in good faith, your
problem will usually be resolved. - Most stores and manufacturers want satisfied
customers who will continue to purchase
merchandise and services.