10 Best Practices For Writing Transactional Emails

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10 Best Practices For Writing Transactional
Emails

• By Alphasandesh.com

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Initiation

• Generally, transactional emails are those
  messages that you deliver to someone who has just
  ordered your products or benefited from your
  services, or those who have just registered for
  obtaining your email newsletter. So mainly, you
  deliver transactional emails when you validate
  purchases made by your recipient, inform them of
  shipping settlements and other information, greet
  new users or subscribers.

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Tips for transactional email

• You should always use a suitable, existing email
  id and ignore using no-reply in the from
  field. This makes it simpler for the recipient to
  recognize the email sender and to reply right
  away if they have any queries.

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Tips for transactional email

• 2. Make use of effective email subject line to
  remind your customers who you are and what the
  objective of your email is. For example, it could
  be Linda Bonas Order Confirmation.

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Tips for transactional email

• 3. Show your gratitude and be thankful for their
  purchase, no issue how big or small the order. It
  is somewhat common for this to be one of the
  primary sentences of your message.

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Tips for transactional email

• 4. Think about any questions that customers may
  have. What different methods can they pursue up
  on their purchase? After that, make it simple for
  them to do accordingly.

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Tips for transactional email

• 5. Keep your email copy simple to interpret and
  scan from beginning to end. Your email Sentences
  should be small and apparent and use bullet
  points if required.

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Tips for transactional email

• 6. Always use an effective call to action. What
  action your client has to carry out next?

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Tips for transactional email

• 7. Try to personalize your transactional emails.
  This can be something straightforward, for
  example Dear Ms. Gracy or Dear Steffy.

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Tips for transactional email

• 8. Ensure your brand logo is easy to identify.
  Various spammers use false transactional emails
  as their tool and if your customer is not able to
  recognize the email right away, it may well get
  removed.

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Tips for transactional email

• 9. Incorporate any significant data that the
  customer might need to complete the transaction.
  This may involve billing details, or information
  they would require if they want to alter an order
  or renew their profile or choices.

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Tips for transactional email

• 10. Do not forget to include a privacy statement.
  Ensure that it is detailed and notify your
  customer about what you want to do with the
  information they have personally shared with you.

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Conclusion

• Overall, it is essential to remember that because
  transactional emails are so highly predictable,
  they get opened more frequently.

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