Direct Mail Marketing Services in Holtsville

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Tips for Better Direct Mail Marketing
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Tips For Better Direct Mail

• List
• Creativity
• Timing
• Never give up
• Add a driver

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The List Is Everything

• As with direct mail marketing, everything starts
  and ends with your list. Targeted list and
  depending on your target audience, saturation
  lists work great. Also you can use a combination
  of targeted list and your customer base which
  will create a higher response and an increased
  ROI.

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Creativity Creates High Impact

• With direct mail, you have 30 seconds to grab
  attention. So make the most of it. The best
  direct mail packages include four pieces
• Envelope/Self-Mailer Make sure your envelope or
  self-mailer screams, open me first!
• The Content Make sure your message is clear and
  offers everything you can do for them.
• The Driver Anything that causes people to want
  to come to your place. A key, scratch off, or
  free offer that dramatically calls the consumer
  to respond.
• The Call to Action A card or something that
  clearly tells people what to do to respond to
  your offer with a time limit.

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Time Your Mailings

• The day of the week your mailing arrives into
  your prospective customers hand can impact your
  response dramatically. For instances, if youre
  mailing to a business, you want your offer to
  arrive on Tuesdays, Wednesdays or Thursdays. Stay
  away from those dreaded Mondays and I want the
  week to be over Fridays.

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Dont Stop at One Mailing

• Direct mail marketing involving a sequence of
  mailings over a period of time has the best
  results. Using the same list, send a series of
  mailings two or three weeks apart. Thus you are
  building your brand awareness and recognition
  out.

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Add a Driver

• If you really want to improve your direct mail
  response, add a driver on the mail piece like an
  offer TO WIN A NEW CAR/HOUSE. Also do follow up
  phone calls, if you opted to have phone numbers
  included on your list. A respectful call (Hi, I
  just wanted to make sure you got the offer we
  mailed you) can be a powerful tool.

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• If youre looking for effective Direct Mail
  Marketing, choose Integrity Print Services, Inc.
  Today!
• For more details,
• Contact 951 461 1400
• Or
• Visit http//www.integrityprintservices.com/