Effective Pay Per Call Online Services

1
Effective Pay Per Call Online Services
2

• Pay per call online services are basically a
  performance-based advertising model quite similar
  to the pay per click online advertising. This
  advertising was introduced in the US in 2004 has
  gained immense popularity among local businesses
  as well as high-value purchases that require
  customers to have direct consultation with the
  sellers before a deal is finalized.
• This is one of the best ways in which potential
  customers can get connected via a phone call to
  various advertisers, even those who do not own a
  website but want to capitalize on the growing use
  of smart phones. Pay per call online services
  operations.

3
(No Transcript)
4

• A typical advertisement in this model will have a
  title and a brief description but in the place of
  a web site URL, a pay-per-call mode toll free
  number is provided to people who want to reach
  the vendor. By sorting client queries that
  contain keywords in a particular ad that ad is
  displayed. Interested clients then make a call to
  the toll free number, which gets redirected to
  the vendors actual number and direct contact is
  easily established between the vendor ,his/her
  sales department, and the potential
  customer/client.
• Advantages of pay per call online services
• The high success rate of pay per call online
  services is due to its various advantages over
  the other conventional methods of advertising
  that had many drawbacks and had limited reach and
  impact comparatively. The main advantages of
  these services are

5
(No Transcript)
6

• Direct Interaction with the client - Unlike a pay
  per click campaign a potential customer gets to a
  website but this cannot ensure more business.
  However in a phone call the interaction is more
  direct and can be used as an opportunity by the
  advertiser to convince the client/customer to
  clinch the deal. Prompt tracking of callers.
• The direct interaction with people, who
  approach an advertiser through the ads, allows
  the advertiser to determine instantly whether a
  successful sale was made or not. Good pay per
  call online services use advanced software that
  helps to track a ROl. Internet visibility for
  those without a website- Several small sized
  businesses cannot afford to maintain a web site
  or in some cases their clients may be limited to
  a small local crowd for which a web site could
  prove to be a useless and futile extra expense. A
  pay-per-call campaign can hugely benefit them.
• The advertiser using this model only has to pay
  when a call is received and not otherwise. How
  much an advertiser pays can be decided by him at
  the bidding at the beginning of a campaign.
  Depending on the bidding billing could vary.