Orange County SEO - PowerPoint PPT Presentation

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Orange County SEO

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Title: Orange County SEO


1
SEO Orange County 3 Major Parts
2
  • SEO Orange County 3 Major Parts
  • If your business and online presence is mired in
    squalor it may be time to boost your online SEO
    efforts. SEO Orange County or anywhere for that
    matter consists of three major elements that all
    are as equally important as the other. Often
    times individuals or businesses try to take on
    the task of promoting their business without
    professional help. Digital marketing is one of
    the most complex portions of your marketing plan
    and should include digital and SEO consultants.
    This article will touch on the three major parts
    of SEO and help you understand why they are
    important.
  • Traditional SEO
  • Although the subtitle says traditional keep in
    mind that all of these processes need to be kept
    up to date with current white hat best practices
    in accordance with guidelines from Google, Yahoo,
    and Bing search engines. White hat simply refers
    to practices that are acceptable from the major
    search engines. Avoid black hat SEO techniques
    like link farms and others that will in the long
    run do more harm than good. The following
    procedures could also be called the foundation of
    SEO efforts

3
  • Website Development - great SEO starts from the
    ground up. In order to get truly great SEO your
    website should be developed with it in mind.
  • Sitemap - add an XML sitemap to your website to
    provide directions for search engines.
  • Three click rule - any page on your website
    should never be more than three clicks deep. This
    also helps SEO by avoiding possible deadlinks.
  • Establish clear Pages - if your business has more
    than one service or product each one should have
    its own page. Providing multiple services or
    products on one page often leads to SEO
    confusion.
  • Meta-tags - this is background information for
    search engines. It should be included for page
    titles, page descriptions and image or video
    files.
  • Simple URLs - try not to overdo it with keywords
    in your URLs.

4
  • Keywords - conduct proper research into short and
    long tail trending keywords in your industry and
    use them for the corresponding pages.
  • Link Building - take your time and build only
    quality links that are relevant.
  • Most of this advice lays a groundwork for one of
    the most important parts of SEO content. Without
    a great foundation finding great content can be
    difficult or impossible for search engines and
    users.
  • Content Is Still King - Although the saying is
    decades old it still has relevance today. In fact
    with Googles most recent algorithm changes, they
    are focusing even more on quality versus
    quantity. They are rewarding authoritative
    websites with top ranking positions.
    Unfortunately Google has never offered a public
    definition of an authoritative website. From
    current top rankings some inferences can be made.
    These top ranked sites are generally well
    received by the general public, have quality and
    relevant links both inbound and outbound, and
    provide a wealth of information through quality
    content within their industry.

5
  • One of the only ways that seems consistent with
    authoritative and quality top ranked websites is
    the amount of content, its relevance to the site
    and its quality. Providing content that is
    informative and authoritative will drive
    consumers to your site and eventually lead to
    better conversions. Finding an Orange County SEO
    company that can provide excellent content
    creation including articles, blogs, social media
    newsfeeds, videos and images will complete your
    SEO process.
  • Reporting and Analysis
  • The last part of the SEO process is evaluating
    the ability of the program to achieve results.
    With any SEO consultant that you hire this should
    be a foregone conclusion. Whether the company
    uses SEO reporting tools or whether it is
    provided in an in-house reporting method there
    should be real metrics provided for analysis. The
    most important part of developing an online
    presence and having an overall digital marketing
    plan is to increase sales, online conversions and
    increase traffic to your website or other online
    properties. If your Orange County SEO company is
    not providing these statistics it is time to find
    a new one.

6
  • Understanding the SEO process is a business owner
    can be a complex endeavour but should be made
    plain to you during any hiring of SEO
    consultants. If you still do not understand the
    process it is time to ask more questions until
    you do or find another consultant that can.
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