SEO in 2013

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SEO in 2013
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5 things that have changed SEO in 2013

• The fall of the keyword
• The rise on content marketing
• The rise of social in SEO 
• The rise of the video in SEO 
• The rise of the image in SEO 

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Want to be successfully online?

• G1, Facebook, LinkedIN, Pinterest and Twitter
  accounts that must be optimised and utilised.
• Web directory submission
• Social Networks submissions
• PDF submission
• Podcast creation and submission
• RSS submission
• Video creation and submission

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Mobile Optimization

• Optimize your website for mobile because
  Google prioritizes mobile optimized sites over
  their non-optimized competitors on mobile search.

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• People ask questions while searching not just
  keywords

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Traffic Options

• Paid Traffic Its quick, its works, but can be
  costly.
• SEO Traffic The more effort you put in, the
  more attention and value your online assets
  accrue, however this can all be lost overnight
  with a Google update.
• PTO (People and traffic optimisation) You are
  building your business and your brand through
  social signals, engagement and new strategies
  because real people are connected to you your
  traffic can not be taken away..

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PTO instead of SEO

• PTO (People and Traffic Optimisation)  Instead
  of chasing after SEO and how to rank well in
  Google search results, think about
• People User Experience! Google rewards websites
  that provide that experience!
• 2. Traffic Is your content relevant,
  interesting that it goes viral?  Google knows
  when your content goes viral and your content
  gets SEO points!

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When to consider PTO?

• where mass exposure and brand awareness is needed
• if your business is in a position where it needs
  to be thrust before the masses then PTO is
  definitely worth considering.
•  if you need to visually showcase something,
  whether its a music video, or you have built a
  conservatory

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What Does Optimizing For People Mean?

• create content in a manner that helps and
  informs people

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strategies for PTO

• Good keyword research
• Compelling headline
• Keep paragraphs short in structure
• Add images that stand out, but with little hype
• ADD VIDEO! its really work  and add each piece of
  content
• Engage when others engage with itmost important
• Share your content in social media profile

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Contact Us

• Address
• Red Spot Design
• 3010 LBJ Freeway, Suite 1200
• Dallas, TX 75234
• Phone
• 888-636-1344
• Websitehttp//www.redspotdesign.com