Pay Per Click Services in Sydney, Australia- Sigmainfotech - PowerPoint PPT Presentation

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Pay Per Click Services in Sydney, Australia- Sigmainfotech

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Pay Per Click is used to fetch direct traffic to your website. Sigmainfotech is providing PPC services at very affordable cost. – PowerPoint PPT presentation

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Title: Pay Per Click Services in Sydney, Australia- Sigmainfotech


1
Pay Per Click (PPC)
By
Sigma InfoTech
2
What is it??
  • PPC stands for Pay Per Click, which is also known
    as Cost Per Click (CPC) and is used to direct
    traffic to websites.
  • In this, advertisers have to pay to the
    publishers whenever their ads are clicked.
  • Commonly, PPC ads are displayed on the search
    engine result pages (SERPs).

3
Why Advertise?
  • For tangible results in real-time.
  • Pay only for performance.
  • To generate hot leads.
  • To increase ROI.

4
Create an effective campaign
  • Four steps to be followed
  • Website analysis
  • Keyword Research
  • Campaign structure
  • Campaign management

5
Website Analysis
  • Before starting a PPC campaign, website analysis
    is the most crucial part to make sure that your
    website does not have any issues like
  • Navigation Problem
  • Irrelevant Content
  • Slow Loading Page

6
Keyword Research
  • This is another important asset for a PPC
    campaign.
  • There are five match types of Keyword Research
  • Broad Match
  • Broad Match Modifier
  • Exact Match
  • Phrase Match
  • Negative Keywords

7
  • Keywords Type

8
Campaign structure
9
Protocols for Ads
  • Headlines 25 characters
  • Description 35 Characters
  • 2nd Description 35 Characters
  • Display URL 25 Characters
  • Destination URL 1024 Characters

10
Campaign management
  • Campaign Management is always important for any
    ad campaign. Regular tracking of you campaign
    lets you
  • Reduce your cost-per-click.
  • Produce value leads for less money.
  • Raise your quality score.
  • Get more return on investment.

11
Contact Us
  • Website
  • www.sigmainfotech.com.au
  • Visit Us at
  • 1.03, 29-31 Lexington Drive
  • Norwest Business Park
  • Bella Vista NSW 2153
  • Phone
  • 1300 78 20 23
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