Why Investing in Professional Website Design Is the Best Decision You Will Ever Make

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Why Investing in Professional Website Design Is
the Best Decision You Will Ever Make

• By
• www.ikonixstudios.com

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The design of your website says a lot about
you. In fact, to visiting online users, it says
everything about your company. A quality
well-built website is the front line of your
sales force. Customers derive an opinion of your
online business through the design and layout of
your website before they ever purchase an item,
pickup the phone to call or fill out an online
form for someone to contact them. You will have
to prove very quickly that you have something
visitors are looking for, and you will have to do
it in about 2 to 3 seconds. That is about how
long it takes the average disinterested user to
click the "Back" button, before you even have a
chance to say hello. So how do you deal with
converting a site visitor into a genuine
lead? The answer is in uncompromising,
user-centric web design. The "E-tailing" group
publishes a yearly report on what percentage of
visitors retail stores on the internet convert
into customers. The average percentage year after
year continues to be 2-3.
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But, of course, that number doesn't reflect the
select group of websites that convert upwards of
15 of visitors. The one thing all of these
sales converting websites have in common is an
unparalleled user experience and an eye-catching
design. Even just getting a one or two percent
increase in conversion rates on your pages can
have a dramatic effect on the amount of money you
are bringing to the bottom line every month.
Combining this with smart e-mail capturing,
customer retention and a top-notch SEO strategy,
can turn your once fledgling website into a
full-scale online business to be reckoned
with. If you are thinking about launching a web
based business or upgrading your website, there
are 100 good reasons to get your website
professionally designed by the best in the
business. We've listed our top 5 favorites here
below.
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Top 5 Reasons to Get Your Website professionally
Designed 1. It imbues trust Some people still
use the excessively long sales page type ad that
was common as a sales tactic in the 90's. When
most people see those type pages they typically
click the back button before doing anything
else. Imbuing a sense of trust in your potential
customers is the number one job of internet
companies in this day and age (or... today's
internet world). You do that in two
ways Showing you care about your customer by
having a professionally designed website and
providing the qualities, services and products
your customers expect you to provide.
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2. It says you are professional Websites where
there is something to buy are a dime a dozen on
the internet, but how many of them actually
convert, keep and reconvert customers? The line
between a poorly built website and the
professional company that has stellar graphics,
ultra-friendly user interface, and killer
marketing is a very thin line, but it also has a
very deep gap. Companies who are willing to
cross that gap prosper, see a higher retention
rate of repeat customers and can dramatically
improve their return on investment. Those that
have a poorly built website continuously see
increased spending and decreased sales which
dramatically negatively affects their return on
investment.
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3. It says you are profitable This may seem
unimportant, or even negative to some
inexperienced web designers, but professionals
know that showing you can afford quality web
design speaks of quality products and/or
services. Customers see that you take pride in
your online presence and that speaks volumes
about your company before first contact is ever
made. It also has an advantage of showing that
you are an authority in your niche if properly
designed and built. Customers who see a
well-designed, polished and busy website know
that others have shopped there as well. There is
usually only a few second decision-making process
for customers who may be thinking about buying a
product or service online they immediately want
to see if others have shopped there before, if
you are trust worthy, and if you can deliver on
your promise. If you can display (hint the word
display, not sell) this quality in a quick enough
time, your chances of winning a customer go up
tenfold and again this has a positive effect on
your advertising investment.
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4. It provides an easy user experience Navigatin
g your way from the first click all the way to
the checkout page should be as easy and
streamlined as possible. Users should be engaged,
they should be informed, and they should not be
blown out of the room with unnecessary texts,
ads, or visuals. If you want to see a good
example of excellent and simplistic user-friendly
design, visit Groupon's website. They have made
the process of buying their product or service as
quick and pain free as possible. They have subtle
design elements like a depth-of-field ray of
light in the background, easy-flow colors,
eye-nomic boxes and images, and a focus on moving
users towards checkout without any roadblocks
in-between. If you can manage to get your site
to flow like this, than you are already halfway
towards making a healthy, consistent profit.
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5. It is an investment like no other Your
website is just like a good, clean brick and
mortar store. It is an investment that will last
for ages. Amazon invested very early on a
user-centric, eye catching design that would be
infinitely scalable, and it has lasted them for
nearly the length of the internet. Sure, they
have tweaked along the way, but the time,
research, and money invested early on have paid
them dividends beyond their wildest dreams. When
you work with a professional web design company,
you don't just get 3 stock options to choose from
that your logo and name are just planted
onto. Far from it. Professional web designers
work with you on a case by case basis to build a
site that is directly interwoven with your
customer base, and your product. If you have
ever thought about getting your website
professionally designed, now is the time to do
it. We guarantee it will be well worth the
investment.
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For more information about Web Design Dallas,
visit our website iKonixStudios.com. to learn
more.