Riverbed Content Delivery Cloud

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Content Delivery Cloud
A Better Alternative To Your Content Delivery
Network (CDN)
www.riverbed.com2013, 2013 Riverbed Technology
Confidential and Proprietary
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Application performance is impacted by geographic
distances
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Content Delivery Networks (CDN)
Accelerate Content by Caching Content Close to
Consumers
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Content Delivery Networks (CDN)
Accelerate Content by Caching Content Close to
Consumers
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CDN Market Large and Fast Growing
CDN Revenue World-Wide
24.6 CAGR
5
4
3
B
2017
2
1
2012
0
SOURCE Informa Telecoms Media
There are currently 100 CDN providers world-wide
2013 Riverbed Technology www.riverbed.com
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CDN Market By Application
CDN Spend World-Wide
2 Others
23 Business Applications
22 Web Acceleration
4 Gaming
6 Mobile Services
43 Video
SOURCE Informa Telecoms Media
2013 Riverbed Technology www.reverbed.com
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CDN Characteristics
Reach
Multiple POPs offer geographical coverage
Routing
Requests are directed to the best location
Data proximity delivers improved performance
Local Storage
Multi-homed content enhances fault tolerance
Availability
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CDN Challenges
Security 3rd Party stores your data certificates
Static Provider Control,Limited programmability
Costly Base price, overage charges, service fees
Inefficient Technology to optimize traffic is
limited
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The Alternative Content Delivery Cloud (CDC)
Accessed in California
Private. Public. Hybrid. Physical.
Accessed in Australia
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The Alternative Content Delivery Cloud (CDC)
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So what makes CDC a better alternative to CDN?
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Adjusting to dynamic application and content
demands
Content Delivery Networks (CDN)
Content Delivery Cloud (CDC)

• Not easily adaptable to real-time changes in
  demand.
• Delivery flexibility dictated by business models
  and commercial terms.

• Services can be rapidly activated and adjusted in
  real-time.
• Where you need, as you need it services model.

Flexibility
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Global Service Levels to Meet Dynamic Geographic
Needs
Content Delivery Networks (CDN)
Content Delivery Cloud (CDC)

• Data demand has to be pre-planned with capacity
  contracts with defined terms.
• Support limited to CDN enabled applications.

• Programmatically adjust and scale infrastructure
  to demand.
• Wider choice of applications.

Scalability
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Compliance-based Security Policy Protection
Content Delivery Networks (CDN)
Content Delivery Cloud (CDC)

• CDN provider stores your data SSL certificates
  on shared servers (multi-tenancy).
• Confidential data exposed to external
  vulnerabilities.

• Delivers content securely while application
  retains control of SSL certificates.
• Application-level threat identification and
  mitigation mechanisms.

Security
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Deploy, manage, and support the entire network
Content Delivery Networks (CDN)
Content Delivery Cloud (CDC)

• Costly multi-vendor solution required to achieve
  required geographic reach.
• Complex management, time-consuming deployment.
  higher pricing.

• Custom-built infrastructure, centrally
  administered delivering global coverage.
• Infrastructure delivers global reach, easy to
  manage, less expensive.

Manageability
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Web Content Optimization Lowers Resource
Requirements
Content Delivery Networks (CDN)
Content Delivery Cloud (CDC)

• Limited optimization features.
• Requires additional resources, such as
  connections or DNS lookups.
• Increased costs and overage fees to deliver
  performance and high quality end-user experience.

• Advanced web content optimization features.
• Faster delivery of applications.
• Reduce costs by cutting bandwidth usage by up to
  50.

Value
2013 Riverbed Technology www.riverbed.com
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Content Delivery Cloud
A Better Alternative To Your Content Delivery
Network (CDN) Download the Complete Whitepaper
from www.riverbed.com/stingray-cdc
www.riverbed.com 2013 Riverbed Technology
Confidential and Proprietary