SEARCH ENGINE OPTIMIZATION

1
Presentationon Search Engines
DEDICATED TO
2
Outline

• What are Search Engines?
• Technical terms associated with SE
• Basic Web Search Engine
• Types of Search Engines
• Working of Search Engines
• Directories
• Crawler based Search Engines
• SEO

3
..contd

• Keyword Search Operators
• Various search Engines
• Comparison
• Searching Technique
• 10 Dos and Donts while Searching

4
What are Search Engines?

• A search engine is a sophisticated piece of
  software, accessed through a page on a website
  that allows you to search the web by entering
  search queries into a search box.
• The search engine allows one to ask for content
  meeting specific criteria and retrieving a list
  of references that match those criteria.
• Search engines use regularly updated indexes to
  operate quickly and efficiently.

5
Technical terms associated with SE

• Crawling
• Follow links to find information
• Indexing
• Record what words appear where
• Ranking
• What information is a good match to a user
  query?
• Displaying
• Find a good format for the information
• Serving
• Handle queries, find pages, display results

6
Basic Web Search Engine
Administrator
Users
Search Engine
Search Engine
Retrieval
Gathering
WWW
database
7
Working of Search Engines

• Directories
• Crawler-based search engines

8
Directories

• Unlike search engines, which use special software
  to locate and index sites, directories are
  compiled and maintained by humans.
• Directories often consist of a categorised list
  of links to other sites to which you can add your
  own site.

9
Crawler based Search Engines

• Crawler-based search engines use sophisticated
  pieces of software called spiders or robots to
  search and index web pages
• These spiders are constantly at work, crawling
  around the web, locating pages, and taking
  snapshots of those pages to be cached or stored
  on the search engines servers
• They are so sophisticated that they can follow
  links from one page to another and from one site
  to another

10
Crawlers based Search Engines

• Google is a prominent example of a crawler-based
  search engine.
• Yahoo features both directories and crawler-based
  search engines.

Metadata
Metadata
Metadata
Metadata
Metadata
Metadata
Crawlers collecting data
11
SEO

• Technical part of web marketing.

12
Keyword Search Operators

• Plus () Operator
• Minus (-) operator
• Related () operator
• OR operator

13
Plus () Operator
Figure (a)
14
Figure (b)
15
Minus (-) operator
16
Related () operator
17
OR operator
18
Various Search Engines
19
Comparison
ALTAVISTA GOOGLE MSN YAHOO!
WWW YES YES YES YES
IMAGE SEARCH YES YES YES YES
PROXIMITY NO YES(using ) NO NO
TRUNCATION NO NO YES YES
THUMBNAILS NO NO NO NO
LANGUAGE ALL 35 38 37
20
Searching Techniques

• Proximity Searching
• Ability to specify how close within a record
  multiple terms should be to each other
• Phrase Searching
• Requires terms to be in the exact order
  specified within the phrase markings. The default
  standard for identifying phrases is to use double
  quotes (" ") to surround the phrase.

21
10 Dos and Donts while Searching

• Dos
• Use apt keywords.
• Use sign while searching for multiple
• keywords.
• Use quotes to search for exact phrases on the
  net.
• Use specific portals for better results.
• Practice cross-referencing.

22
Donts

• Dont rely much on sponsored links.
• Avoid using form words.
• Check for authenticity of source.
• Dont stop at the first page of results .
• Dont use just one search engine.

23
How to add Search Engine on your browsers
24
Continued.
25
Customized Search Engines

• Why cant we just use a normal search engine?

• Specific Subject/project
• Focus your learners
• Protect younger learners against
• possible bad sites
• Act as a knowledge filter
• Make good sites more accessible
• Eliminate possible millions of irrelevant results
• Guide learners towards educator-evaluated web
  sources

26
Create your own search engine

• Open your browser and type in (or click)
• Sign into Google using your username and password
  or Register for an account
• If you already have a Gmail Account you can sign
  into any Google application with your username
  and password

27
Continued..

• Type in the sites that you want to include (1 per
  line)
• Select Edition
• Agree
• Next

You will be able to edit this list and add more
sites later.
28
Continued
You will now be able to share the link to your
search engine or you can even embed it on your
school/class website or blog
29
Continued
30
Continued

• How do I find my search engine again?

31
Continued
32
Continued
33
Future

• Free Properties Search Engines.
• Dont Chat or E-Mail, Wave Instead.
• Voice Recognition Emotion Understanding.
• Better Resources to Search Through.
• All types of properties Searching

34
ANY QUERIES ?????

• Contact www.techsonicseoindia.com

35
(No Transcript)