Explore the World of Mobile Marketing

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Explore the World of Mobile Marketingwww.popgoes
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• As smartphones become an integral part of users
  daily lives, consumers use smart phones and other
  hand-held devices as an extension of their
  desktop computers, and use it as they multi-task
  and use other media, the success and helpfulness
  of mobile marketing grows as well.

• Mobile marketing is a promotional activity
  designed for delivery to cellular phones and
  other handheld devices, usually as a component of
  a multimedia campaign. Other mobile marketing is
  similar to advertising delivered over other
  electronic means such as text, graphic and voice
  messages.

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• Mobile Marketing puts the power of your message
  and advertising directly in the hands of your
  target audience. Mobile marketing is designed to
  help you give your mobile audience the things
  they are looking for through their own mobile
  device. The devices, the technology and even the
  strategies are not as important as a full
  understanding of how your target audience wants
  to be involved.

• Messaging via SMS is currently the most common
  delivery means for mobile marketing. Search
  engine marketing comes next, followed by
  display-based campaigns.

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• Mobile marketing reaches consumers through
  different channels one channel as mentioned
  above is what we call SMS (Short Message Service)
  Marketing. This is where businesses collect
  mobile phone numbers and send messages, may it be
  wanted or unwanted. Mobile marketing via SMS has
  expanded rapidly in Europe and Asia. However, SMS
  marketing has received negative media coverage
  for being a new form of spam as many advertisers
  purchased lists and sent unsolicited content to
  these random mobile numbers.

• The convenience provided by these devices to the
  consumers as they are now able to locate places,
  get information on things, receive offers and
  promotions, make contributions and donations to
  organizations and charities while on the go,
  automatically gives you the advantage of being
  there when they are looking.

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• These networks focus their advertisements on
  mobile properties, SMS advertisers and resellers
  are also available. Moreover, web forms can also
  be utilized to incorporate with mobile texting
  sources for reminders on assemblies, seminars and
  other important proceedings that suppose users
  and clients are not at their computers at all
  times.

• With the rapid widespread use of smartphones,
  marketing on online web pages which are purposely
  made for mobile access is now a marketing option
  as well. The Mobile Marketing Association or MMA
  supplies ground rules and standard specifications
  that provide suggested layout of ads,
  presentation and metrics used in reporting. Other
  leading mobile content providers like Google,
  Yahoo and Bing have been vending advertising
  spaces on their websites for many years already.