Get Spam Free and Relevant Results with Blekko

1
Get Spam Free and Relevant Results with Blekko

• Blekko

2

• Blekko is the latest entrant to the crowded but
  highly profitable internet search engine market.
  Despite the intense competition, this
  sophisticated search engine has become very
  popular in a very short period of time.
• It employs sophisticated algorithms in
  conjunction with human experience to deliver
  relevant and completely spam free results.
• Spammers as such are not discouraged by low
  response rate, as even few gullible consumers
  trapped in their net guarantee handsome return on
  investment.
• We shall closely look at what spam is, how
  spammers operate, and see how a judicious
  selection of search engine can provide effective
  protection against this modern day scourge.

3
What is Spam?

• Spam is a slang term that is used by net users to
  refer to bulk unsolicited messages they receive
  in their mail. Referred to as junk mail too,
  these messages are often advertisement for
  various services and products.
• A marketing tactics that is not preferred or
  promoted by reputable organizations or companies,
  spams come in various types and form and with
  varying degree of threat and harm causing
  potential.
• Some of the common types of spams are as
  following
• Phishing Scam This is one of the most dangerous
  type of spamming scam where users are tricked
  into divulging their important financial and
  other personal information.
• Get Rich Quick Scheme This is type of scam where
  unsuspecting individuals are given some bright
  idea as to how can they make some quick money
  following some simple instructions.

4

• Quack Health Schemes According to Mark Twain,
  one should be wary of reading health books as one
  could die of a misprint. Jokes apart, this is one
  of the most dangerous scam as people can lose
  their lives.
• Other than these types of spams, there are
  various other spamming scams like Ponzi scheme,
  Nigerian scam, and multi-level marketing scam,
  among others that can seriously wreck an
  individuals life.
• Spamming is not confined to your e-mail account
  alone. You visit a website that has some harmful
  contents, link, or malware. Visiting such
  websites or clicking on the link present there
  could be extremely harmful.
• This is where Blekko could be exceptionally
  useful. This new-age search engine uses
  sophisticated algorithms to weed out web pages
  that use or encourage spamming, thereby providing
  its users comprehensive protection from all small
  or big threats.

5
What is Spamdexing?

• This term, which is a combination of the word
  spam and indexing, refers to as internet
  spamming. This practice is used by unscrupulous
  and unethical webmasters to increase the ranking
  of their webpage in result page of search
  engines.
• Spamdexing uses manipulation techniques often
  referred to as Black Hat SEO techniques. Various
  tricks are employed by web owners to fool search
  engine by presenting false information on the
  websites.

6
Various Spamdexing Techniques Employed

• Every search engine uses some form of complex
  program and algorithms to rank websites. Crawlers
  or spiders go through the web pages indexing
  them.
• The only difference is that some crawlers give
  more preference to meta tags, while others give
  higher rankings to those pages that have more
  incoming and outgoing link.
• Some of the common Black Hat Techniques or
  Spamdexing are
• Link Farming Like mentioned above, some search
  engines give added weight to links. This is
  understandable, as the number of links coming to
  the website or originating from it gives the
  impression that the website is important and
  relevant.
• This causes unprofessional webmasters to indulge
  in a practice called link farming. Bogus links
  are created that have no relevance and serve no
  useful purpose.

7

• Blog and Forum Spam These are automated programs
  that will visit a website, put some comment there
  at the same time providing a link while leaving
  back link to other websites. Interestingly, many
  modern-day politicians employ this technique to
  tout about their popularity on social forums.
• Cloaked and Doorway Pages
• How often have you typed about your favorite
  brand of footwear in a search engine box and
  decided to follow some links displayed on the
  result pages.
• There is a website claiming to provide the best
  deal and when you click on it you realize to
  utter dismay that you have landed on a page
  selling fake drugs. These are known doorway
  pages. Cloaking, on the other hand, means
  presenting two versions of the website, one to
  the search engine and other to the end users.

8
Conclusion

• Spamming and Spamdexing leads to acute wastage of
  time and other resources. Visiting websites that
  resort to unfair practices could be both
  frustrating and harmful.
• Blekko is a hybrid search engine that uses a
  judicious mix of algorithm and human expertise to
  shun websites indulging in unfair practices.
  Users have an enhanced search experience, as they
  quickly get what they want without fear of any
  harm.