Dnjk Digital Marketing Approach

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DNJKDigital Marketing Approach
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Agenda
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Need for Digital Marketing
What is Digital Marketing?
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DNJKs Vision
3
DNJK Offerings
4
Our Implementation Model
5
Why should you go with DNJK?
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1
Need for Digital Marketing
What is Digital Marketing?
2
DNJKs Vision
3
DNJK Offerings
4
Our Implementation Model
5
Why should you go with DNJK?
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Need For Digital Marketing

• ROI Transparency
• Cutting edge Branding
• Sustaining in growing competition

• Increasing Business Reach
• Fastest communication medium
• Spontaneous Feedback

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1
Need for Digital Marketing
What is Digital Marketing?
2
DNJKs Vision
3
DNJK Offerings
4
Our Implementation Model
5
Why should you go with DNJK?
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What is Digital Marketing?

• Digital marketing is marketing that makes use of
  electronic devices such as computers, tablets,
  smartphones, cellphones, digital billboards, and
  game consoles to engage with consumers and other
  business partners. Internet Marketing is a major
  component of digital marketing.

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1
Need for Digital Marketing
What is Digital Marketing?
2
DNJKs Vision
3
DNJK Offerings
4
Our Implementation Model
5
Why should you go with DNJK?
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DNJKs Vision
DNJK aspires to be a market leader in digital
marketing service in focused technological and
geographical areas by providing innovative and
excellent Products and Services.
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1
Need for Digital Marketing
What is Digital Marketing?
2
DNJKs Vision
3
DNJK Offerings
4
Our Implementation Model
5
Why should you go with DNJK?
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Our Offerings

• Software Development
• Digital Marketing
• Website Design and Development
• Mobile Application and Development
• Domain and Hosting Service
• Secure Socket Layers SSL Provisioning

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Search Engine Optimization

• On page Optimization
• Off page Optimization
• Analytics Integration

Search Engine Optimization will help your site to
do what it is being built for- Reach the internet
user. We are all aware that there is a lot of
business opportunities available online since our
customers are on the virtual world right now. The
fastest way to reach your targeted audience is
through a relevant search result on the top
search engines used including Google, Bing and
Yahoo. DNJK has mastered the art of
understanding the science behind the search
engines and is equipped to deal with the frequent
algorithm changes to bring positive outcome to
your campaigns.
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SEO Services

• Social Bookmarking
• Article Submission
• Directory Submission
• Forum Link Building
• Blog Comments
• LinkWheel
• DMOZ Listing
• Niche Links
• Complete on Page Services
• Press Release Distribution
• Search Engine Submission
• Squidoo Lens Creation
• Wordpress Blog Setup
• Article/Content Writing
• Keyword Research Analysis
• Rank Tracking Services
• Guest Post

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Key Features of SEO

• 100 Mannual Submission
• High PR Submission
• Do follow Submission
• Quality Submission
• Professional Content Writing
• Niche Submission
• Enhance Web Traffic
• Increase Search Engine Ranking
• Assured Google Indexing
• Boost Your Online Visibility
• In-house SEO Professional Expert
• Detailed Submission Reports
• Competitive Prices

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Social Media Marketing

• Press Release Submission
• Video Submission Service
• Social Campaign Management

Social media marketing is arguably the most
effective medium for of Digital Marketing.
Tangible, flexible and fast marketing campaign
design and execution can be carried out using
this media. Powerful platforms like Facebook,
linkedIn and Twitter rule the business spend on
social media. The other top social media
platforms include You Tube, Google Plus,
Pinterest, RSS Feeds, Stumbleupon, Digg,
Instagram, Blog, Tumblr, FourSquare, MySpace
among others. DNJK has experienced Digital Media
Strategists to take the juice out of your social
media campaigns.
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Social Media features
Video Marketing
Socialized network
Business Communication
Linked in Stumbleupon MySpace Focus Xing
Youtube Video.yahoo Dailymotion Video.aol Divx
Facebook Google plus Twitter MySpace Pinterest
Blogging Network
Wordpress Blogger Hubpages Blog.com Ezinearticles
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Online Branding

• Return on Investment
• Google Networks
• Display Networks

It is not just about clicks and scrolls, swipes
and views, shares and shouts, online branding is
much more. Online Branding is a niche area in
Digital Marketing which deals with creating a
long lasting positive impression in the mind of
the web surfer so that he ultimately becomes a
brand ambassador. A lot has been done on the
online medium already which can convert a brand
enthusiast  to a brand ambassador. This medium
offers the most interactive methods for a brand
to find its space in the consumer mind. As they
say you learn and retain a lot by doing and this
medium lets a brand do.. DNJK works as an
untiring and very effective brand ambassador for
the brands that it partners. The methodology used
in the minds way to the place the brand in the
consumers heart.
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Brand Promotion

• Affiliate Marketing
• Google Adword Campaign
• Digital Marketing
• Lead Based Marketing
• Local SEO Marketing
• Email/SMS Marketing
• SEO Training
• SERP Ranking
• Online Reputation Management
• Audit Report

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Online Reputation Management

• Online Information System
• Incident Response System
• Reputation Enhancement
• Favored Opinions

Identification of future and present threats to
you brand online and preparation of a
professional action plan to help mitigate all
reputation attacks online is now a primary
requirement of any business or brand online.
Threats of defacing, malicious commenting by a
growing population of insane netizens and masked
competition is steadily on the rise. You cannot
get away from it online you can but stay
protected. Have you ever had a reputation issue
on the internet? No not yet- Cool. So what have
you done about it. Means? Yes, means even if you
have not had any issues so far what measures have
you taken towards it for any such future events?
The online reputation management action plan is
one of the key USP of DNJK.
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Email Marketing

• Dedicated Servers
• Spam Free Detection
• Targeted Database
• Custom Reports

Digital Marketing includes many different methods
to connect with people out there on the internet.
One of those methods is Email marketing. In which
marketing expert uses email to promote your
product or services. It is the most effective
methods to reach a number of possible customers
in one time. DNJKs professionals will check on
your requirements and as per the data they
collect, they will decide a email marketing
strategy and execute it in a proper time. Once
the collection of email addresses is complete,
professionals will create an attractive email
advertise. Professionals will put that advertise
in the email and send it to the collected email
addresses.
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SMS Marketing

• DND Compliant
• High Delivery Accuracy
• Targeted Segmentation

Under Mobile marketing, there are many different
processes. One that processes is SMS marketing.
It is the most beneficial process, which can
promote your product in a very small amount of
time. It is cheap as well, so you do not need to
worry about your budget.           Whenever a
company decides to start a marketing campaign,
they usually go for traditional marketing way.
The traditional ways are effective, but not that
much. These ways take time to get you the result
you wish. But, sometimes the investment does not
get the result. This makes the company tight on
budget. SMS marketing is the best Escape card a
company could have. This process is far easier
than any other marketing process. You can get the
result in no time and DNJK can help you do it.
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Mobile Marketing

• Mobile Search Optimization
• Application Advertisement
• Local Listing on Mobile
• Check in Tools

Another great method of marketing is Mobile
Marketing. It is a very effective way to
communication with potential prospects within no
time. We all know that every person now has a
mobile in his pocket. Now, mobile is not just a
device for calling and messaging. It has become a
huge platform for marketing products after the
new technological updates. Now, the mobiles are
no longer black and white calling devices. This
new technological updates made mobiles smart and
interacting. Guess, if you promote your product
or services on this device, which everyone has,
you will get an enormous customer response in
just a fraction of time. With the technical team
at hand DNJK can help in unique campaigns on
mobile to get you clients.
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Online Security Services

• VAPT
• Shared Password Policy
• SQLi Protection
• Domain and Hosting Protection

How many hacking sites do you think are there on
the internet? How many hackers are there waiting
to test the gates of your website security? Do
you feel it is enough security these days if your
website is secured? Merely the thoughts that
comes to ones mind when reading the above
mentioned questions can be termed as dangerous.
If you have a reputation at stake then the
answers to the above questions can be
threatening. If your clients and visitors are
premium and there is a lot of efforts that you
take to bring them to you the following question
will send shivers down you spine. Do not worry
for you have an experienced and expert team of
security professionals at your disposal with DNJK.
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Pay Per Click Management

• PPC Setup Strategy
• Ad Creation
• A/B Testing
• Monitoring

Pay per click management or SEM (Search Engine
Marketing) seems to be the easy way out for
Search Engine Visibility. But it is not. In fact
the whole campaign of SEM may have negative
results both in terms of finance as well as
reputation. This may happen if the pilot in the
SEM cockpit is like the ones we have recently
heard about for the wrong reasons. Yes, the skill
set of the manager who is running the SEM
campaign is of utmost importance. At DNJK the
certified SEM professionals will help you steer
clear of loss making clouds and take your flight
of PPC in the most profitable and safe route.
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1
Need for Digital Marketing
What is Digital Marketing?
2
DNJKs Vision
3
DNJK Offerings
4
Our Implementation Model
5
Why should you go with DNJK?
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Steps followed for Digital Marketing Projects
Problem Identification
Scope Defination
Business Requirement Specification
In these few slides you shall see an overview of
the 8 main steps that we follow for any Digital
Marekting Project i.e. SEO, SMM, PPC or
Combinations etc..
Delivery Specification
Agile Setup Implementation
Monitoring Reporting
Consumer Feedback Acceptance
Ongoing Improvement
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Step 1 Problem Identification
Problem Identification
DNJK is having vast experience with difference
industries enabled to understand existing
business process. DNJKs Digital Strategists are
capable of understanding and identifying pain
points that are root cause of your business
growth needs.
Scope Defination
Business Requirement Specification
Delivery Specification
Agile Setup Implementation
Monitoring Reporting
Consumer Feedback Acceptance
Ongoing Improvement
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Step 2 Scope Definition
Problem Identification
DNJK is can work with your team and define the
overall scope for the business needs. This will
help your organization to identify the main
problem solving aspects. The objectives kept in
mind for identification should be output
maximization by investing optimized funds and
resources.
Scope Defination
Business Requirement Specification
Delivery Specification
Agile Setup Implementation
Monitoring Reporting
Consumer Feedback Acceptance
Ongoing Improvement
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Step 3 Business Requirement Specification
Problem Identification
Once the Scope of the Project is defined DNJK has
standardized formats prepared by years of
research and experience to identify the
requirements for enhancement of your business
objectives. The prioritization settings will be a
key component for the business requirement
specification.
Scope Defination
Business Requirement Specification
Delivery Specification
Agile Setup Implementation
Monitoring Reporting
Consumer Feedback Acceptance
Ongoing Improvement
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Step 4 Delivery Specification
Problem Identification
Prioritization of Business Requirements sets the
correct precedent for clear Delivery
Specifications. DNJK believes in transparency of
communication and this document helps you to know
exactly what your dollar spend will bring in for
your business. The clarity on the timeline
ensures that your project is undergoing key
project management checks for best results.
Scope Defination
Business Requirement Specification
Delivery Specification
Agile Setup Implementation
Monitoring Reporting
Consumer Feedback Acceptance
Ongoing Improvement
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Step 5 Agile Setup Implementation
Problem Identification
Agile Setup ensures that the industry best
practices are referred to and implemented at
great speed. This is possible since DNJK has
years of experience in dealing in this dynamic
sector of Digital Marketing. The modular setup is
required in this process to enable simultaneous
processes to be executed by parallel teams
synchronized by well informed leadership
representatives.
Scope Defination
Business Requirement Specification
Delivery Specification
Agile Setup Implementation
Monitoring Reporting
Consumer Feedback Acceptance
Ongoing Improvement
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Step 6 Monitoring Reporting
Problem Identification
Continuous monitoring is required for live
campaigns of Digital Marketing. Use of apt tools
and skilled human resources protect the business
interests of clients of DNJK. Clients are given
regular and in-depth reports made possible by
constant monitoring. The reports also have
summary of developments and crucial pointers
identified for quick action and response.
Scope Defination
Business Requirement Specification
Delivery Specification
Agile Setup Implementation
Monitoring Reporting
Consumer Feedback Acceptance
Ongoing Improvement
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Step 7 Consumer Feedback Acceptance
Problem Identification
Digital Marketing Campaigns are run for
consumers. DNJK identifies the Targeted Groups
during the Business Requirement Stage so that the
feedback from only the relevant segment is
received and passed on to the client for
exploitation. The domain experts of DNJK take
timely decisions in tandem with the client
representatives to get deep acceptance of
campaigns from targeted consumers.
Scope Defination
Business Requirement Specification
Delivery Specification
Agile Setup Implementation
Monitoring Reporting
Consumer Feedback Acceptance
Ongoing Improvement
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Step 8 Ongoing Improvement
Problem Identification
The importance of Ongoing Improvement cannot be
overstressed since the very fiber of Digital
Marketing is a continually self improving one.
Overnight changes in core algorithms of key
players like search engines and social media
platforms can cause dramatic changes. DNJK has a
strong research and development and knowledge
centric approach and this ensures that you can be
secured and also benefit from constant
improvement initiatives of DNJK.
Scope Defination
Business Requirement Specification
Delivery Specification
Agile Setup Implementation
Monitoring Reporting
Consumer Feedback Acceptance
Ongoing Improvement
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1
Need for Digital Marketing
What is Digital Marketing?
2
DNJKs Vision
3
DNJK Offerings
4
Our Implementation Model
5
Why should you go with DNJK?
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Why DNJK?
DNJK delivers a dramatic improvement in the
reliability, flexibility and cost-effectiveness
of managing Digital Marketing Campaigns.

• Significant improvements to the top line
• Enhanced campaign effectiveness
• Time to reach targeted audience and create great
  impact reduced from 30 days to minutes
• Enables total marketing flexibility
• Improves brand visibility, information
  availability and ROI

Revenue

• And the bottom line .
• significant saving in marketing and
  experimentation costs
• significant saving in resource and time
  optimization costs
• Dramatic reduction of CPA

Costs
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Paid and Free Tools Deployed For Performance
Monitoring
Website analytics
Back link checking
Google Analytics
Vulnerability Assessment
Google Ad words
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Our Clients
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• DNJK Technologies Pvt. Ltd.
• Corporate Office
• A-423, Swaminarayan Avenue,
• Near AEC Circle, Narnapura, Ahmedabad, India
• Email info_at_dnjk.com Web www.dnjk.com