Digital marketing agency leeds

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About The Factory

• Who we are
• The Factory is a joined-up branding,
  marketing and digital services agency based in
  Leeds, West Yorkshire.
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• The secret to successful marketing
• Do you want to know a secret?
•  
• Anyone making a purchase goes through a series of
  stages known as the customer journey. We all do
  it every time we buy something, no matter how big
  or small.
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• By helping you identify the stages of the
  customer journey your potential customers are
  going through, we can greatly increase the
  chances of their buying from you and not your
  competitors.
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• The benefits of joining up your branding,
  marketing and sales
• These days, the customer journey is likely to
  happen both on and off the internet, so you
  really need a marketing agency which understands
  both digital and traditional marketing techniques
  and can bring them together to get you results.
•  
• Because we understand all three disciplines, we
  provide you with a highly-professional digital
  and traditional marketing service which is far
  more effective and far less time-consuming than
  trying to co-ordinate three separate agencies.
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• We continually invest in staff development,
  including CIM (Chartered Institute of Marketing)
  and ISMM (Institute of Sales Marketing
  Management) Courses, to make sure we are always
  bringing current best practice ways of working,
  so you can be assured your marketing budget is
  being invested wisely.

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What we do

• Branding agency services
• Digital agency services
• Marketing services
• Design services

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Branding Agency Services

• Brand strategy services-
• We are strong believers that a brand strategy
  should be intrinsically linked with your
  marketing activities and your sales pipeline all
  three working together to generate awareness,
  build loyalty and drive sales.
• We have several proven models for
  delivering a brand from scratch or developing an
  existing brand. 
• Remember that, by appointing The Factory to
  help with your branding strategy, as part of our
  joined-up approach, we also consider your
  marking activities and sales pipeline at the same
  time, as these are going to be key tools in
  delivering your brand.
• Corporate Identity design services-
• What is a corporate identity? Well, its
  bigger than just a logo design, but stops short
  of a strategic branding project. 
• This is usually for larger companies where
  the considerations of the branding are far more
  than just a letterhead and business card or they
  have done the strategy and now need a company
  which understands how to interpret that strategy
  and turn it into something tangible and
  workable. 
• We consider the brand communications across
  all media and can also provide supporting brand
  guidelines to ensure compliance where multiple
  suppliers are concerned.
• Logo design services-
• Every company, no matter how big or small,
  needs a logo to help its customers and potential
  customers to recognise it. 
• We have designed 100s of logos over the
  years. As part of the service, we take the time
  to understand your business plans and how you
  wish to be perceived before we start to design
  your logo.

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Digital Agency Services

• Website Design-
• Anyone can build a website these days. The
  skill has become building a website that can
  deliver what a customer is looking for, how and
  when they are looking for it.
• Thats where we come in. 
• Everything we do considers a process known
  as the customer journey. The customer journey
  is something every single one of us does when we
  make a purchase. Sometime it takes a few seconds
  sometimes it can stretch to several years
  however, the stages we go through are always the
  same. 
• By bringing this understanding to our
  websites, we can work with you to deliver a site
  that gives your customers what they want, when
  they want it.
• Search Engine Optimisation(SEO)-
• Some websites have a lonely life. They look
  fantastic, they have all the latest flashy things
  and shiny buttons but no-one is coming to visit.
• Statistically (see here for the evidence)
  less than 4 carry on to page 2 of Google search
  results.
• If you are serious about driving traffic to
  your site, SEO is something you must consider and
  budget for. 
• We spend a great deal of time reading up on
  Google and understanding their best practice
  way of building a site so it ranks well on search
  results. 
• We are very open about what we are doing
  with your budget and provide you with a monthly
  report of activity and a list of how your
  keywords are performing.
• Social Media-
• Our Social Media services cover everything
  you need to know for the main platforms Twitter,
  Linked In, Facebook and new boy Google .
• Email Marking-
• The secret to email marketing success is
  understanding how and when people want to be
  contacted. Used correctly, email marketing can
  become a very effective and automated support
  tool for your sales process.
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Digital Agency Services

• Analytics-
• Analytics are quite possibly the best tool a
  marketeer can have access to.
• They help us build a picture of what is
  happening with your website, email campaigns,
  social media and so much more.
• We even have tools that can tell you who has
  visited your site.
• Getting the most out of analytics-
• The skill is not only selecting the right
  analytical tool for the job, but in understanding
  what all the data is telling you.
• We have spent more hours than we care to
  admit poring over analytical data and using it to
  improve significantly  the performance of
  websites, advertising and email marketing
  campaigns.
• If you want us to take a look at your current
  analytics, or simply find out more about what can
  be achieved, give us a call on 0113 290 9244.

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Marketing Services

• Marketing Strategy-
• Our marketing strategy services are ideal
  for companies which appreciate the importance of
  having a marketing plan to work to,  but dont
  have the resources in-house to create one. 
• We work with you to gain an understanding of
  your company goals, your products and services,
  the people who buy your products and services and
  your competitors.
• Marketing Search-
• Market Research, or the best way to find out
  what your customers are thinking is to ask. 
• Market Research covers a wide range of
  disciplines, ranging from focus groups and
  telephone interviews to online surveys and UX
  testing (User Experience testing, or how easy a
  website is to use, in case you were wondering),
  and is a fantastic tool to help companies better
  communicate with their customers.
• Marketing Campaigns-
• Marketing Campaigns that work always
  consider the habits of the customer. Customers
  use so many more tools these days to inform their
  purchasing decisions. Brochures, Websites, Word
  of Mouth, Social Media, Exhibitions and Google
  are just some of the tools companies need to
  consider these days when delivering marketing camp
  aigns.
• The Factory offers a joined-up approach
  to marketing campaigns, helping you deliver
  effective campaigns both on and off line.
• Promotional Marketing-
• Promotional Marketing is one of the four Ps
  of the essential marketing mix. Product, price,
  place and promotion.
• Attracting more customers is a requirement
  of all companies, no matter how large or small.
  Promotional Marketing is all about raising
  awareness of a product or services in the minds
  of your target customer group and encouraging
  them to try it.

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Design Services

• Brochure Design-
• Good brochure design should turn your
  brochures into mini sales people. Our creative
  team, based in our Leeds offices, has been
  designing effective brochures for a wide range of
  customers.
• The skills required for designing an
  effective brochure are very different from those
  required for a website or leaflet. To create a
  truly effective brochure, you need first to
  understand what its purpose is and atwhat stage
  in the Customer Journey process the brochures
  will be used.
• Leaflet Design-
• Leaflet design is an important factor to
  get right. A well-designed leaflet needs to
  consider the three second rule. The three
  second rule is statistically how long it takes
  the average person to decide if s/he is
  sufficiently interested to carry on reading
  something. 
• When we design leaflets for our clients, we
  take the time to understand what they want to
  communicate, and whom we are communicating with. 
• We offer a full range of services from
  initial consultation to design, copywriting,
  photography, print and distribution.
• Creative Design-
• As an agency, we offer from our offices in
  Leeds a wide range of creative design services,
  to support our marketing, branding and sales
  strategy services.
• Interpreting strategy and turning it into
  visually stunning and effective sales and
  marketing literature is a real skill and one we
  excel at.
• Exhibition Design-
• Exhibitions can be very expensive to
  attend, so it is important you squeeze every last
  opportunity out of the event.
• A well-selected exhibition or event should
  be full of the kind of people your business is
  trying to target because of this, it is
  essential you make a good first impression
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Design Services

• Corporate Literature-
• Corporate literature design is something
  agencies struggle with, but not us.
• We understand that your corporate literature
  must work hard to communicate effectively with
  your target audience AND deliver consistent brand
  messages.
• Corporate literature can cover a wide range
  of items ranging from back-pocket folder
  containing data sheets and case studies to Health
  and Safety manuals or legal compliance
  literature. 
• Each of these items must do a specific job
  for your company and that is why we take time to
  understand the implications of each piece of
  corporate literature we work on.
• Newsletter Design-
• Newsletters are an excellent stakeholder
  communication tool. Whether they are an internal
  newsletter for staff relationships or an external
  newsletter to communicate with customers or
  potential customers, a well-designed newsletter
  can be a real asset for any business.
• Our newsletters have won awards. We have
  produced all manner of newsletters, ranging from
  single-page internal documents for companies to
  multi-page regular publications for schools and
  local authorities.
• Because we take the time to understand how
  your newsletter is intended to work for your
  organisation, we can give advice on how to
  improve it so it works hard for you.
• Many newsletters are dull and unimaginative
  and, as a result, are seldom read. We make sure
  your newsletter communicates at the right level
  for the audience it is intended for.
• Because the person responsible for
  producing a companys newsletter usually has
  another job to do, we also go out of our way to
  help you collate the information and supply so
  that your normal working day is hardly disrupted
  and you never miss a deadline

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The FactoryFirst Floor, Media House4-6 Church
LanePudseyLeedsLS28 7BD Phone [phone]
9244 Fax [phone]
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