Bigg Boss 7

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Bigg Boss Heaven or Hell

• Complete Social Media Report

By Sumit Arora Assistant Product
Manager SocialAppsHQ sumit.arora_at_socialappshq.co
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Our Objective

• To analyze the social media presence of Bigg Boss
• To understand the influence of various factors
  that attributed to the success of the show

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Methodology

• Search Definition Bigg Boss, Big Boss
• Duration October 11, 2013 December 31, 2013
• Coverage
• Geographical Global
• Online Social media, blogs, Video sharing sites
  and web in general.

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Bigg Boss is?

• Indian Reality show based on Dutch show Big
  Brother
• Television Telecast rights owned initially by
  Sony TV. Now Colors TV broadcasts the show.
• Total number of seasons so far 7
• Season 7 Air time Sept 15 Dec 28, 2013
• Host of Season 7 Salman Khan
• Winner of Season 7 Gauhar Khan

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How does it work?

• A number of contestants live in
  a purpose-built house and are isolated from the
  rest of the world.
• Each Week of the housemate will be evicted from
  the house based on internal nomination and public
  voting.
• Winner at the end of 104 days takes home Rs.
  500,000

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Bigg Boss What we found out
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Everyone is talking Bigg Boss

• A total of 76,847 mentions across the web were
  recorded.
• Daily Online chatter around the show peaked on
  Nov 8, 2013 at 1,680 mentions and bottomed on
  December 1, 2013 at 223 mentions.

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Social Media Chatter Distribution

• While Facebook managed to gather the fan
  following around the show. Twitter managed to
  entice chatter around the show.
• Facebook Fans 4.2 million
• Twitter Followers 100,000
• Facebook mentions 14,843
• Twitter Mention 36,475
• Google failed to establish its presence as a
  social networking site considering that the
  number of mentions of the show on the social
  networking site were half the number of videos
  of the show on the web.

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Facebook Follows, Twitter Talks
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Overall Online Chatter Distribution
And Google Tanks
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When do People talk

• Social media became the second screen for the
  show where people could not only see but also
  interact with the show.
• The most popular days of the week based on the
  social media buzz were
• Saturday The eviction day Wednesday
  The day of the major task

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Sentiment Analysis
People Like It More Than They Hate It

• Most hated personalities were
• Sofia Hayat 12.67
• Armaan Kohli 11.37
• Most Loved Personalities were
• Elli 22.84
• Asif 22.08
• Salman 21.05

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Everyone Loves Bad Boys

• The celebrity who managed to capture the maximum
  attention of the audience was not a contestant
  but the beloved host and superstar Salman Khan
  who was present in 22 of all the conversations
  around Bigg Boss.
• Among contestants, Bad Boys Kushal Tandon and
  Armaan Kohli captured the attention of the
  audience the most with mention share of 12 and
  11 respectively.
• The two finalist Tanisha and Gauhar managed to
  capture 4th and 5th place with 10 and 9
  chatter.

The result does not include the post finale
chatter to ensure an unbiased analysis of the
social media as Gauhar being the winner dominated
the chatter after the finale.
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Popularity
Salman got more mentions than 14 least popular
contestants combined
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Key Drivers
Couples and Controversies

• Couples
• Couples on Bigg Boss drove 26 of total social
  media chatter around the show.
• Ironically, the married couple Shilpa-Apoorva
  managed to capture very little chatter, whereas
  audience couldnt keep their eyes off
  Armaan-Tanisha and Kushal-Gauhar.
• The Controversy
• The arrest of Armaan Kohli was maybe best thing
  ever happened to the actor.
• The actor managed to get 630 mentions around the
  show on the day of his arrest. Considering that
  this was 75 more than his earlier best and was
  the highest mentions anyone including Salman Khan
  managed to capture in a day.

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Armaan dominated 47 of Tanishas mention
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Armaans arrest was the best thing happened to
him on the show
Top 5 celebrities on the show based on their
social media mentions
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Rajat Garg (CEO) rajat_at_socialappshq.com 91 995
808 3052 http//www.socialappshq.com