Why Local Search is so Important for Mobile Website?

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Why Local Search is so Important for Mobile
Website?
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• When you optimize your website for localized
  search terms, its described as Local SEO. While
  Local SEO can seem like a somewhat niche topic,
  it impacts a surprisingly high number of
  searches. Google data tells us that around 1 out
  of every 5 searches has local intent. So
  businesses with a local presence that ignore
  local search optimization are potentially missing
  out on a great opportunity.

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• This is because responsive design sites have one
  URL and the same HTML, regardless of device,
  which makes it easier and more efficient for
  Google to crawl, index, and organize content.
  Contrast this with a separate mobile site which
  has a different URL and different HTML than its
  desktop counterpart, requiring Google to crawl
  and index multiple versions of the same site.

• Take for example a mobile user who shares content
  from a mobile website with a friend on Facebook
  who then accesses that content using a desktop,
  which results in that user viewing a stripped
  down mobile site on their desktop. This creates a
  less than optimal user-experience, and because of
  the large emphasis Google is now placing on
  user-experience as a ranking factor, this is
  essential to take into account with regards to
  SEO.

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• Over 80 percent of peoples searches begin online
  and of that 80 roughly 30 to 40 of those
  searches are targeted at local search results.
  Those figures alone should tell you why local
  search is becoming increasingly more and more
  important. If you have a business, you need to
  make sure your business is relevant to local
  search results.
• Based on Google's market share, we can
  extrapolate that there are OVER TWO BILLION
  unique Local searches per month on Google from
  Desktop computers in the United States.

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• As people look for things to do, places to eat,
  whilst theyre out and about, theyre pulling out
  their phones and searching for local businesses.
  The proximity factor is important here a good
  search result listing for people on the move is
  going to drive business directly and quickly a
  good search result listing on a desktop machine
  is more likely to be acted upon later mentally
  saved for compare review.

• Right now, not all local businesses are taking
  these steps but you can bet that with the
  increase in mobile usage, and as businesses
  become more aware of the options available to
  them, they will do soon. This is a great
  opportunity to make an early stake to your local
  area!