Innovative trends that will change the way ecommerce companies work in 2014

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Innovative trends that will change the way
ecommerce companies work in 2014
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• It requires a professional advice, who has an
  deep knowledge about those innovative trends that
  are changing the way ecommerce companies work. 
• If you are ready to take your ecommerce business
  to a next level in 2014, you can have a look on
  the best ecommerce trends that you should
  consider in this year.

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Significance of multi-channel selling

• With a constant change in consumers shopping
  behavior, the need of multi-channel integration
  is a must.
• Selling through a single store is not a good idea
  any more. In the competitive world of ecommerce,
  small and medium business owners find it
  difficult to withstand large players, hence
  including integration with different selling
  platforms and marketplaces like Magento, Shopify,
  Bigcommerce, Amazon, eBay and many andmany more
  can help them reach out more customers.
• This way you can increase selling opportunities
  and make your ecommerce business successful. 

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M-Commerce

• Over the past few years, we have seen a massive
  usage of smartphones for purchasing products
  online.
• The best way for ecommerce companies to take an
  advantage of the surge in sales through those
  devices is to create a responsive mobile website
  design to ensure that their site will be
  optimized on smartphones, tablets and any other
  hand-held devices.
• This way you can increase your source to receive
  orders from online shoppers who can purchase
  products anytime and anywhere. 

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Social networking sites

• Social networking sites has been around since a
  decade, but social shopping imperatives are
  rapidly emerging.
• So, integrating a share button that enable
  users to share your content to their favorite
  social network sites is a good step, as
  integrating Facebook like button functionality.
  
• Also, there are login and rating/review
  integration tools such as Facebook Connect.
  Sites like LinkedIn, today, is on top of social
  shopping trends and provide strong examples of
  retailers leveraging social shopping
  integrations.

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Behavioral Marketing

• Behavioral target marketing looks quite solid on
  the other hand, as it is based on web surfing
  behavior of the visitor, having great implication
  on the future of online retailers.
• This trend will help ecommerce retailers target
  data specific behavior of the customers that
  include search history, time taken on a webpage,
  items purchased recently, and search words that
  were used while looking for pages over the
  Internet.
• This data is useful to make informed decisions,
  saving you a lot of time and cost that can be
  used on campaigns that have proven data which is
  more effective.

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Personalization and Localization

• Personalization and localization are two
  innovative trends that retailers need to indulge
  in order to gain long-term strategy to withstand
  large competitor's behavior.
• This  will help retailers tailor each consumer's
  shopping and browsing habits, creating a highly
  personalized shopping experience.
• So, every time when a customer visits or
  completes a transaction on an ecommerce site,
  he/she can provide data about their taste and
  preferences allowing retailers to recommend
  products as per demand, edit content on user's
  screen and offer effective content that carter to
  individual customers.

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Conclusion

• These are some innovative trends that will change
  the way ecommerce companies work.
• No matter whether you are looking to build your
  ecommerce store with new features or want to
  customize it, considering the above steps will
  help you develop a successful and stable
  ecommerce business. 

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