How I Met Your Mother

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How I Met Your Mother

• Complete Social Media Analysis Report

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Our Objective

• To analyze the social media presence of How I Met
  Your Mother
• To understand and evaluate the popularity of the
  show by analyzing social media conversations
  around the show

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Methodology

• Search Definition
• How I Met Your Mother, HIMYM
• Name of the 6 main characters (Including the
  mother)
• Key Terms popularized by show The Bro Code, wait
  for it
• Duration January 3, 2014 January 31, 2014
• Coverage
• Geographical Global
• Online Social media, blogs, Video sharing sites
  and web in general.

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About The Show

• Sitcom revolving around the life of Ted Mosby,
  his friends and his life journey to meeting the
  love of his life.
• The major show cast is as follows
• Ted Mosby Josh Radnor(Present Ted)/ Bob
  Saget(future Ted voice only)
• Robin Scherbatsky Cobie Smulders
• Barney Stinson Neil Patrick Harris
• Lily Aldrin Alyson Hannigan
• Marshall Erikson Jason Segel
• The mother Cristin Milioti
• The ninth season has 2 major plots.
• After 8 seasons of mystery, finally the mother
  has been revealed (name still a mystery).
• Barney and Robin are finally getting hitched.

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Does TRP really tells the true story?
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HIMYM What We Found OUT?

• Social Media Analysis

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HIMYM The Highs and The Lows
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HIMYM Fans talk most on Sunday
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Barney Stinson That Guys Awesome

• Barney Stinson was the most popular character on
  the show, driving 35 of total conversation
  around the show.
• 63 of the conversations around the characters of
  the show were about Barney

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Bro Code is Legen.. wait for it .. dary

• Bro Code was more popular than the 5 main
  characters on the show (except Barney) combined.
• Total Mentions of Bro code exceeded combined
  mentions of Ted, Mother, Robin, Marshall and Lily

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Mother Flops

• The unveiling of the biggest mystery for past 8
  years, The Mother of HIMYM turned out to be a
  dud.
• Mother registered one fifth of the mentions of
  the Bro Code

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The Bro Code Article 1 Bros Before Hoes

• Barney -Ted duo were mentioned together nearly 3
  times more than Barney-Robin ( who are getting
  hitched in the final season) and Ted-Mother( the
  title couple of the show)

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Lily is not blooming

• Lily became the least popular character on the
  show, mentioned in only 1.1 of the total
  conversations
• Even Barneys catchphrase Wait for it got more
  mentions than Lily.

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Top 3 Advocates
HIMYM  (HIMYMs official Twitter
account) _at_HIMYM_CBS
MeetatMacLarens  (HIMYM dedicated account of WGN
America cable and satellite television
channel)_at_MeetatMacLarens
Legen...Dary_at__legen_dary_
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Rajat Garg (CEO) rajat_at_socialappshq.com 91 995
808 3052 www.socialappshq.com