15 essential small business website launch steps

1
PRESENTATION NAME
Call Us 1300 760 363

• Company Name

15 essential small business
website launch steps
2
Call Us 1300 760 363
Some basic stuff that I think pretty much every
small business owner should do when they launch
their site

• Make sure you have a good handle on the support
  arrangements with your web provider. You should
  be confident logging into the site CMS to make
  changes but you also should know what you can do
  if you get stuck (and how much it will cost you).
  If there is a bug-fix warranty as part of the
  development this is good to know as well.
• Update your business cards and any other print
  material that you have remember I said you have
  to be thinking about this stuff well and truly
  prior to launch, arranging print materials can
  take time.

3
Call Us 1300 760 363

• Update your email signatures and any other
  electronic signatures that you have (forum
  signatures etc). On your email signature make
  sure its clear that the site is new, at least
  for a few weeks. Forum signatures are a great
  idea if they are allowed by forums that you are
  on and you should definitely mention your site on
  them not only will other forum members visit
  your site but some forums will allow Google to
  follow these links and it will help your SEO.
• Send out an email newsletter to your list and
  customers make sure you thank your web provider
  We like that!

4
Call Us 1300 760 363

• Set up Google Alerts (http//www.google.com/alerts
  ) to monitor mentions to the site add one for
  your business name and your domain name. If you
  do find people talking about it, thank them and
  engage with them if you can (i.e. if someone
  posts it on Twitter, RT it or thank them). If you
  are an RSS junkie like me and you dont want to
  get loads of emails, set up your Google Alerts to
  come in via RSS and look at them via your RSS
  reader. If you have no idea what Im talking
  about I might do a post soon on RSS cause it
  really rocks, its been around for ages but I
  still come across people all the time who dont
  have a clue what it is.
• Tell your customers to check it out and ask for
  feedback.

5
Call Us 1300 760 363

• If you use Twitter or Facebook (which you should)
  mention it on those sites ask for feedback.
• Make sure your web developer puts a link on their
  blog or on their site this will get the site
  indexed in Google 100 times quicker than
  submitting it to Google. If I add a link to my
  blog http//awebsitedesigner.com.au it will get
  indexed by Google in a couple of days sometimes
  on the same day. If you submit it to Google it
  could be 5 or 6 weeks!
• Add the site to any directory listings that you
  have if you donât have a Google places
  listing get one at http//google.com/places and
  add the site to as many other directories as you
  can (I will be posting a list of free directories
  particularly Australian ones on this blog soon)
  .

6
Call Us 1300 760 363

• If your web developer (or any other company you
  partner with) allows you to post testimonials to
  their site, do so and make sure you ask them to
  link back to your site using some keyword
  relevant anchor text (they will know what this
  means even if you dont).
• Tell people that you are talking to if they ask
  Hows business say Great, we just launched a
  new website, you should check it out and let me
  know what you think.
• If you have a personalised voice mail message and
  you are in the habit of changing it regularly,
  change it to mention the new site. If you arent
  in the habit of changing it regularly, mention it
  on there but just dont mention that its new.

7
Call Us 1300 760 363

• Post the site on a forum that allows community
  reviews. The Flying Solo small business forum is
  a great example. Not only will you get valuable
  feedback, its also a good excuse to put a link
  to your website in a forum post (and as discussed
  above this will help with human and possibly
  search engine traffic). Obviously if you arent
  willing to consider the feedback then dont write
  a post asking for it.
• If your website is newsworthy for whatever
  reason, consider a press release and releasing it
  to the PR syndication services. In fact its not
  a bad idea to write a press release anyway and in
  your news items, refer to the press release it
  makes it look a lot more important he he.
• Implement whatever marketing plan you have
  devised at the start of the process (hopefully
  you have one).

8
Call Us 1300 760 363
Contact Us
http//awebsitedesigner.com.au
1300 760 363
http//twitter.com/tanuj_rastogi
http//www.facebook.com/pages/A-Website-Designer/6
75016145842611