Customer Relationship Management System Software

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CRM

• Customer Relationship Management System

AppNET Group
Nagpur
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OVERview

• What is CRM?
• What benefits does it provide
• companies?
• People and CRM ?

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What is CRM?

• CRM is an essential part of modern business
  management.
• Customer Relationship Management concerns the
  relationship between the organization and its
  customers.
• Customers are the lifeblood of any organization
  be it a global corporation with thousands of
  employees and a multi-billion turnover, or a sole
  trader with a handful of regular customers.

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business strategy that enables

• Understand the customer
• Retain customers through better customer
  experience
• Attract new customer
• Win new clients and contracts
• Increase profitability
• Decrease customer management costs

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How CRM is Used Today....

• Customer relationship management solutions
  provide you with the customer business data to
  help you provide services or products that your
  customers want, provide better customer service,
  cross-sell and up sell more effectively, close
  deals, retain current customers and better
  understand who your customer are.
• Organizations frequently looking for ways to
  personalize online experiences (a process also
  referred to as mass customization) through tools
  such as help-desk software, email organizers and
  different types of enterprise applications.

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The Impact of Technology on CRM

• Technology and the Web has changed the way
  companies approaches CRM strategies because
  advances in technology have also changed consumer
  buying behavior and offers new ways for companies
  to communicate with customers and collect data
  about them.
• With each new advance in technologyespecially
  the proliferation of self-service channels like
  the Web and smart phones, customer relationships
  is being managed electronically.
• Many aspects of CRM relies heavily on technology
  however the strategies and processes of a good
  CRM system will collect, manage and link
  information about the customer with the goal of
  letting you market and sell services effectively.

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Benefits of CRM

• The biggest benefit most businesses realize when
  moving to a CRM system comes directly from
  having all your business data stores and
  accessed from a single location.
• Storing all the data from all departments(e.g.
  sales, marketing, customer service and HR) in a
  central location gives management and employees
  immediate access to the most recent data when
  they need it.
• Departments can collaborate with ease to CRM
  systems and it helps and organization to develop
  efficient automated process to improve business
  processes.

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It also...

• Is a fast way to identify and handle potential
  problems
• Tracks all points of contact between a customer
  and the company.
• Provides all employees with product specs,
  product use information and technical assistance.
  
• CRM quickly manages the scheduling of follow-up
  sales calls to assess the satisfaction of
  customers and their repurchase probabilities
  (when and how much).

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CRM leads to...

• Identifying prospects and helps them become
  customers.
• Closing sales more effectively and efficiently.
• Allowing customers to perform business
  transactions quickly and easily.
• Providing better service and support following a
  sale.
• Which Customer Service!!

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Customer Service

• Helps make call centres more efficient.
• Aids in cross and up selling products.
• Cross Selling Provide additional
  products/services.
• Up Selling Upgrade existing products/services.
• Helps sales staff close deals faster.
• Simplifies marketing and sales processes.
• Allows companies to discover new customers.

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Customers Enquiries
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Components of CRM

• Login Form
• Master
• View
• Accounts Reports
• Setting
• Reports

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Sales report
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Advantages of CRM

• CRM offers the advantage of gaining customer
  loyalty. As stated above, loyality is less
  costly for a company and the loyal customer
  becomes a professional recommendation of the
  company and its services. Furthermore, the
  company can promote the work it has done for its
  customers in order to approach prospects. It is
  always more convincing to present a work carried
  out rather than to rely on our own theoretical
  expertise.
• A good CRM associated with a good tool ensures
  companies to have a good view over the list of
  customers and prospects, to know where it stands
  with relationship management, when to contact
  them again, etc. Furthermore, an improved
  customer and prospect insight ensures a better
  and more targeted communication.
• CRM also ensures enhanced productivity. By
  fostering customer's loyalty, the company spends
  less time acquiring new customers and saves then
  time on other projects.

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Software Requirement

• Language C, SQL, JavaScript
• Technology Asp.net 4.5 Frame work
• IDES Visual Studio 2010
• DATABASE MS SQL SERVER 2008

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Hardware Requirement

• RAM 2GB
• Hard Disk 500GB

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People and CRM

• Successful and effective Customer Relationship
  Management people tend to display the following
  key characteristics
• positive attitude
• people orientation
• organizational skills
• analytical skills
• customer focus (natural empathy)
• understanding of the link between CRM and
  profitability
• On the subject of empathy Empathy is about
  understanding, not necessarily agreeing.
  Effective customer focus enables the organization
  and its staff to see both sides, and to work with
  the customer to arrive at a mutually satisfactory
  and sustainable solution. Agreement alone amounts
  to capitulation, which is neither practicable nor
  sustainable.

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See result
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Contact us
AppNET Group 265, 1st floor Millennium
shopping complex Laxmi Nagar Sq. Nagpur 440022
info_at_appnetgroup.com Tel [phone]
91-8600146011 www.appnetgroup.com